With strong industry support and a growing national partner network, FOUNDIT launches with leading buyers’ agent Lynda McNeill as its Market Expert foundational partner
FOUNDIT, a new property technology platform, has raised $2 million in pre-seed funding and officially launched with a national mission: to make it easier, faster and smarter for Australians to buy property—with better support from expert partners.
Led by former Domain executive Angus Ferguson and ex-fund manager Joel Tomaino, FOUNDIT combines real-time market research, proprietary tech and a growing national network of buyers’ agents and sales professionals.
The platform’s goal is to reduce friction on both sides of the transaction—connecting informed, ready-to-act buyers with the right properties and people.
“Buyers carry most of the risk in today’s market, but they’ve historically had the least support,” said co-founder Angus Ferguson.
“FOUNDIT is designed to change that by giving buyers structured support and connecting them with experts who know their market inside and out.
The Australian property market has an opportunity to catch up on global innovation. In more mature markets like the US, over 80% of transactions include buy-side representation.”
At the centre of the FOUNDIT model is a growing network of experienced buyers’ agents, known on-platform as Market Experts.
The first to join is Victorian-based buyer’s agent Lynda McNeill, who saw an immediate opportunity to partner with the more supported, scalable model.
“FOUNDIT is the first platform I’ve seen that truly elevates—rather than replaces—the buyers’ agent model,” said McNeill.
“It supercharges what we do by backing us with exclusive market research, up-to-the-minute data and scalable tools that enhance our entire workflow. That means I can focus on helping clients make smart, confident and informed decisions. Whether they’re buying to live in or invest, it’s about matching the right property to the client’s brief, with full visibility on the trade-offs. My clients are better informed, better protected and ultimately buying better.”
FOUNDIT’s model also supports the sales side.
For real estate thought leader, Josh Phegan, the benefit is clear: more educated buyers, with intent, that are empowered to be more confident when bidding, with certainty in the process of buying.
“These are buyers who are highly educated and empowered to act during the buying cycle. They can move faster, with more confidence to bid and buy, with less conditions and more certainty. They are also the sellers of the future. It helps agents, buyers and sellers all win together.”
FOUNDIT is actively recruiting experienced buyers’ agents and network partners ahead of a full national consumer launch planned for August.
With strong industry backing—including investors from Realbase, Realtair and Propps—and a growing national footprint, the team believes that buyer representation is set to become the rule, not the exception.
“We’re building the tools and infrastructure to support the next generation of property professionals,” said Ferguson.
“This isn’t about disruption. It’s about enabling better transactions and better outcomes for everyone involved.”
Click here to find out more about FOUNDIT.
