Elite AgentOPINION

Dan Argent: why your fears are causing you to fail

We all like to dream big about our futures – especially real estate agents.

Agents are self-motivated individuals driven by ongoing success, which is why I find it a little surprising that many remain working under the franchise model.

I’ve had thousands of conversations with high-performing agents thinking about starting their own business, but there is a common theme holding them back.


Fear comes in many forms when starting a business, and it is what is holding back so many of these agents!

When you break down the fears, they don’t seem so bad. With the right support they can be easily overcome, allowing agents to flourish both professionally and personally.

But what are the biggest fears holding agents back?

Fear of running a business

Running a business can be hard and there are so many tasks that need to be completed, not to mention the cost.

Agents work hard every day of the week, including early mornings and late nights to ensure success.

When you add running a business on top of prospecting, listing and selling properties, how could you possibly have time to do anything else? This is the struggle.

On top of all of this, what about the costs? Paying for an office, support staff, as well as all technology and subscriptions. 

We live in 2021 – the age of remote working, so, working remotely, away from an office is more common than ever. 

Secondly – UrbanX is here to help you get everything set up in six weeks and help run the backend of your business, so you can focus on listing and selling. 

Fear of decreased income

Agents work hard. They win listings, manage marketing campaigns, negotiate deals and secure sales.

The power of running your own business and launching your own brand with UrbanX is that you’ll no longer have to fear going backwards.

Not only will you be advertising yourself, with your own brand, but you will be making all your own decisions, providing the level of service you’ve always wanted, and be keeping up to 90 per cent of your commission. 

Your fear is only holding you back from achieving your goals.

Fear of getting listings

People list with people, and there is no better way to promote yourself in your local area, than with your own brand.

If you are a high-performing agent with an established profile in your area, buyers will come to you to sell their property, regardless of who you work for, so why not do it under your own brand?

You can dictate the narrative with your own business. Do things the way you want and the results will follow.

Fear of failure

Everyone has a fear of failure, but what do you really have to lose by starting your own business?

Do things your way and never look back.

Market your own brand and grow your already established personal brand in your local area to dominate the market. 

UrbanX is here to help Australia’s high-performing agents start their own business, so they can earn more, keep more of their commission, and live more without all of the high pressures and costs that often come with running your own business.

Now is the perfect time to start your own business, and launch your own brand in the new year.

Build your business over the Christmas period, so you can hit the ground running in January with no additional downtime. 

Don’t let fear hold you back any longer. Make 2022 the year for you!

Find out more about UrbanX

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Dan Argent

Dan has drawn on almost 20-years of real estate experience to re-imagine the purpose of real estate agencies in the modern era, with intentions of turning the old model on its head. To facilitate this real estate revolution, Dan has taken on the visionary role of Chief Energy Officer at UrbanX.

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