Elite AgentFEATURE INTERVIEWSLEADERSHIP

BresicWhitney’s clear vision for the future

BresicWhitney is an agency that knows where it's going and what it will take to get there. Chief Executive Officer Thomas McGlynn says the agency is laser focused on becoming the market leaders in Sydney. Here, he reveals how they plan to do that, including the two new markets they intend to establish a physical presence in.

When the team at BresicWhitney think about their growth goals and vision for the future, itโ€™s safe to say itโ€™s a little different to what many agencies traditionally aim for.

They donโ€™t want to be the biggest brand in the country with the most offices, nor do they want to grow for growth’s sake.

Rather, BresicWhitney Chief Executive Officer Thomas McGlynn says the agency has a laser-focused vision of where they want to be in 2025 – the market leaders in Sydney.

โ€œNext year will mark our 20-year anniversary in the Sydney marketplace, which is an opportunity to reflect but, more so, move ahead with our โ€˜quintessentially Sydneyโ€™ way of how we do our work and how we market our properties,โ€ he says.

โ€œRather than aiming to be the biggest agency in Australia, our aim is to be Sydneyโ€™s best. 

โ€œThat doesnโ€™t come at the expense of ambition, weโ€™re extremely ambitious.

โ€œHowever, if we wanted to be the biggest, that would mean weโ€™d have to pursue opportunities that could risk losing our strong Sydney identity; opportunities that our people might not be passionate about or invested in. 

โ€œWe know how important our peoplesโ€™ support and belief in our mission is, and itโ€™s something we plan to keep alive every day.โ€

And itโ€™s that passion, along with the key values of using wise judgement and togetherness, that Thomas says will be the key to reaching their goals. 

He firmly believes that if your team doesnโ€™t buy into the vision and doesnโ€™t feel like they have a clear role to play, itโ€™s hard to execute and move towards where you want to be.

โ€œTo drive a great attitude and world-class work, even when the marketโ€™s changing, our people need to understand the difference they can make in helping us reach this in both the short and long-term, in different ways.โ€

Distilling that vision down even further, Thomas says itโ€™s essential every team member understands what being Sydneyโ€™s leading property group means, and itโ€™s more than leading in the transactional space.

It encompasses being the leaders in client service, marketing, digital, technology, culture, attracting and retaining the best talent, and strategically growing agent and office numbers in targeted locations – largely focused on areas within a 10km radius of the Sydney CBD.

Thomas notes BresicWhitney has great market share in Sydneyโ€™s Inner East, Inner City and Inner West areas, but there are two key markets they want to expand into.

โ€œThere are two clear markets that we need to be participating in more, and with this comes the need for us to open up a physical presence in those areas,โ€ he says. 

โ€œThatโ€™s the Lower North Shore and further into the eastern suburbs or whatโ€™s called the Eastern Beaches. 

โ€œThese are areas where weโ€™re already dealing with buyers and vendors, but ones that present a real opportunity for us to offer the signature BresicWhitney approach and experience,โ€ he says.

There are also plans to open a commercial division.

โ€œThatโ€™s something we have dipped our toe into in the past, and itโ€™s another area weโ€™re ambitious to lead in,โ€ Thomas explains. 

โ€œMany of our clients have significant commercial property investments already under our management, and so this is a natural area of continued focus and expansion for us.

While the expansion will be largely led by BresicWhitneyโ€™s leadership team โ€“ many of which are shareholders – Thomas says a large part of the agencyโ€™s vision is to foster leadership qualities in every team member.

โ€œIf we can develop everyone to have leadership qualities while supporting their career aspirations, thatโ€™s going to help us deliver on our vision and cement us as a desirable place to grow, learn and develop,โ€ he says.

Show More

Kylie Dulhunty

Former Elite Agent Editor Kylie Dulhunty is a freelance content producer for the Elite Agent audience, leveraging her extensive copywriting and real estate expertise.