When the team at BresicWhitney think about their growth goals and vision for the future, itโs safe to say itโs a little different to what many agencies traditionally aim for.
They donโt want to be the biggest brand in the country with the most offices, nor do they want to grow for growth’s sake.
Rather, BresicWhitney Chief Executive Officer Thomas McGlynn says the agency has a laser-focused vision of where they want to be in 2025 – the market leaders in Sydney.
โNext year will mark our 20-year anniversary in the Sydney marketplace, which is an opportunity to reflect but, more so, move ahead with our โquintessentially Sydneyโ way of how we do our work and how we market our properties,โ he says.
โRather than aiming to be the biggest agency in Australia, our aim is to be Sydneyโs best.
โThat doesnโt come at the expense of ambition, weโre extremely ambitious.
โHowever, if we wanted to be the biggest, that would mean weโd have to pursue opportunities that could risk losing our strong Sydney identity; opportunities that our people might not be passionate about or invested in.
โWe know how important our peoplesโ support and belief in our mission is, and itโs something we plan to keep alive every day.โ
And itโs that passion, along with the key values of using wise judgement and togetherness, that Thomas says will be the key to reaching their goals.
He firmly believes that if your team doesnโt buy into the vision and doesnโt feel like they have a clear role to play, itโs hard to execute and move towards where you want to be.
โTo drive a great attitude and world-class work, even when the marketโs changing, our people need to understand the difference they can make in helping us reach this in both the short and long-term, in different ways.โ
Distilling that vision down even further, Thomas says itโs essential every team member understands what being Sydneyโs leading property group means, and itโs more than leading in the transactional space.
It encompasses being the leaders in client service, marketing, digital, technology, culture, attracting and retaining the best talent, and strategically growing agent and office numbers in targeted locations – largely focused on areas within a 10km radius of the Sydney CBD.
Thomas notes BresicWhitney has great market share in Sydneyโs Inner East, Inner City and Inner West areas, but there are two key markets they want to expand into.
โThere are two clear markets that we need to be participating in more, and with this comes the need for us to open up a physical presence in those areas,โ he says.
โThatโs the Lower North Shore and further into the eastern suburbs or whatโs called the Eastern Beaches.
โThese are areas where weโre already dealing with buyers and vendors, but ones that present a real opportunity for us to offer the signature BresicWhitney approach and experience,โ he says.
There are also plans to open a commercial division.
โThatโs something we have dipped our toe into in the past, and itโs another area weโre ambitious to lead in,โ Thomas explains.
โMany of our clients have significant commercial property investments already under our management, and so this is a natural area of continued focus and expansion for us.
While the expansion will be largely led by BresicWhitneyโs leadership team โ many of which are shareholders – Thomas says a large part of the agencyโs vision is to foster leadership qualities in every team member.
โIf we can develop everyone to have leadership qualities while supporting their career aspirations, thatโs going to help us deliver on our vision and cement us as a desirable place to grow, learn and develop,โ he says.