Belle Property and Hockingstuart have launched First to see, a digital-first initiative designed to connect high-intent buyers with quality listings sooner, while giving sellers a more strategic start to their campaign.
In real estate, timing and opportunity are everything.
First to see addresses both by offering early access to exceptional homes before they reach the wider market.
For buyers, this means the chance to act quickly and confidently, with access to premium properties that are not yet visible elsewhere online.
Tailored alerts help buyers focus only on listings that match their preferences, reducing time spent scrolling through irrelevant options.
Early visibility also allows buyers to arrange inspections and make offers without delay, providing a more transparent and streamlined experience.
For sellers, First to see represents a smarter, staged approach to marketing that builds momentum from day one.
Properties are launched to a trusted, pre-qualified audience through the corporate built database of over 515,000 registered buyers, on top of office database segments, and millions of users across Belle Property and Hockingstuart’s national networks.
This ensures vendors showcase their property to serious buyers first, generating meaningful interest upfront.
The strategy also provides greater flexibility and control, allowing sellers to test the market, measure engagement, and adjust their approach as needed.
By staging the marketing effort, exposure is maximised while campaigns remain focused and efficient, helping vendors achieve faster, more effective sales.
First to see is stage one of Belle Property and Hockingstuart’s digital-first sales strategy.
Listings appear in a dedicated section across the brand websites and social channels, complete with high-quality imagery and key details to spark interest.
Buyers can access full property information immediately and make direct enquiries with the listing agent.
Once the exclusive period concludes, listings have the option to expand to broader marketing channels, supported by early engagement and meaningful enquiry data.
Unlike traditional “off-market” campaigns, First to see ensures properties are fully available and transparent while providing early access to a pre-qualified audience.
This approach strengthens trust between buyers and sellers, enhances agent control, and supports a more efficient pathway to sale.
According to Belle Property and Hockingstuart CEO Nick Boyd, the initiative reflects the brands’ ongoing commitment to innovation and agent empowerment.
“First to see gives control back to where it belongs – with our agents and vendors,” Boyd said.
“It connects serious buyers with new listings faster, while giving sellers a staged marketing pathway. This is about evolving with the market and leading through innovation.”
Since launching, the initiative has already driven significant engagement, with nearly 40,000 new buyer registrations added to the national buyer pool.
“We believe that our role as franchisor is to create an environment where our members can excel, while providing value that benefits both agents and clients,” Boyd added.
First to see is now live across Belle Property and Hockingstuart’s national network.
Buyers can explore exclusive listings and register their interest at belleproperty.com and hockingstuart.com.
