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Transform
Transform 2017 Week 7 Steve Carroll: Digital Trends and the Need for Speed
Here are the highlights from our Super Six session with REA Group’s Director of Sales, Steve Carroll Coach: Steve Carroll Key Points Using automated technology to enhance the customer experience and increase your efficiency. Building a database with LinkedIn, and optimising your agent profiles for Google rankings. Quote “Robotic assistance will be a part of the real estate ecosystem in the near future.”…
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Real Estate News
Vacancy rates tighten in Sydney while Airbnb has a win
Residential vacancy rates have fallen across the Sydney market led by solid falls in availability in Middle Sydney, according to the Real Estate Institute of New South Wales. REINSW President John Cunningham said the March 2017 REINSW Vacancy Rate Survey saw the Sydney metropolitan market down 0.2 per cent at 1.7 per cent. “Middle Sydney led the fall in rental…
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Transform
Transform 2017 Week 6B Jed Carlson: The Art of Retargeting Online for Real Estate Agents
Here are the highlights from our Super Six session with Adwerx CEO, Jed Carlson Coaches: Jed Carlson Key Points Your three most important audiences as a digital marketer How to stay top of mind with your farm area when they are online. Quote “Recent data says that [retargeting] makes email marketing 61% more effective” makes email #marketing 61% more effective”] Video…
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Video of the Week
Video of the Week – Simply Irresistible
Want to see your video featured here? Send in your property videos to editor@eliteagent.com… More videos of the week
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Transform
Transform 2017 Week 6A Claudio Encina and Jamie Van Le: Prospecting in the Genius Zone
Here are the highlights from our Super Six session with Transform mentor and performance coach Claudio Encina, and #supersix member from Transform 2016, Jamie Van Le. Coaches: Claudio Encina and Jamie Van Le Key Points Changing your mindset around prospecting; see it as the ‘genius zone’ and how to beat the mind Two key ingredients to prospecting: charm ability and imagination Using the…
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Elite Agent
Stars, creators and dealmakers, what does profiling really mean?
Do all agents need to exhibit the same personality characteristics to be successful? The answer, according to Julie Davis and Neil Williams of Agent Dynamics is a resounding no. Going into the Transform 2017 challenge this year, Julie Davis and Neil Williams from Agent Dynamics ‘profiled’ each of our #supersix to identify insights about their personal working styles, what areas…
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Transform
Transform 2017 Week 5A Nigel Dalton: Best Practice Property Marketing; Time, Trust and Transparency
Here are the highlights from our Super Six session with REA Group’s Chief Inventor, Nigel Dalton. Coach: Nigel Dalton Key Points The three success factors: Time, Trust and Transparency Two things you MUST include in your listing: a floor-plan and a video Quote “The future is already here. It’s just really unevenly distributed.” Video Notes/Transcript So in the REA Labs,…
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Brand Editorial
Simple Ideas to Keep it Simple
Ever wondered how really successful people get up early, start the day, think faster and keep it simple? Here is a handy guide… https://au.pinterest.com/pin/520447300675962847/
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Transform
Transform 2017 Week 4B Gavin Rubinstein: Mastering the Listing Presentation
Here are the highlights from our Super Six session with Ray White’s #1 Agent in NSW, Gavin Rubinstein. Coach: Gavin Rubinstein Key Points Have belief in the value you are bringing to your prospective vendor. Be the ‘specialist’ who understands the vendor’s situation before diagnosis (1st meeting: questions, 2nd meeting: proposals) Quote “Motivation is the key ingredient to creating a sale…
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Real Estate News
Susan Lloyd-Hurwitz elected new President of Property Council
Susan Lloyd-Hurwitz, the Chief Executive Officer and Managing Director of the Mirvac Group, has been elected as the new National President of the Property Council of Australia. Lloyd-Hurwitz was a National Vice President to Mark Steinert who concluded his two-year term at this afternoon’s Board meeting. Lloyd-Hurwitz said she was honoured to take up the role. “The biggest challenges before…
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Transform
Transform 2017 Week 4A Tanja M Jones: How to Build Trust and Land More Listings
Here are the highlights from our Super Six session with leadership, mindset and peak performance coach, Tanja M Jones. Coach: Tanja M Jones Key Points Tanja gives one question to ask that will your clients talking about themselves, helping you build immediate rapport Don’t call them listing presentations. Call them ‘listing consultations’. Don’t present to me, consult with me. A 3-step…
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Elite Agent
Buckle Up and Embrace the Change: Tony Williamson
TONY WILLIAMSON is widely recognised locally, nationally and internationally for real estate leadership and vision, and is acclaimed by customers and clients of his Cairns’ business RE/MAX Real Estate Services in Tropical North Queensland, his RE/MAX peers globally and his colleagues in the real estate industry at large. Tony began in real estate industry in his early twenties, rapidly becoming…
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Real Estate News
What is the state of leadership in real estate?
Research is currently being conducted to understand the state of leadership in real estate to help principals and managers build their skills. CoreLogic, together with TMJ COACHING, are surveying real estate agents across all levels to gather insights into the key issues leaders face in the industry, how well prepared they feel to deal with those issues and the different…
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Transform
Transform 2017 Week 3B Laura Monroe: The Value of Direct Customer Feedback; Using RealSatisfied
Here are the highlights from our Super Six session with RealSatisfied’s Director of Marketing, Laura Monroe. Coach: Laura Monroe, RealSatisifed. Key Points Know what your reputation is; is it the same as your marketing message? The benefits of customer feedback Using RealSatisfied to collect feedback Quote “74% of your business is going to come from word-of-mouth marketing.” Video Notes/Transcript Thank you so…
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Every Agent Has a Story
Every Agent Has a Story: Maggie Noske
Our next story comes from Maggie Noske, Senior Property Manager at Richardson & Wrench Northbridge, who shares the two key lessons she learned after both an open home and a tenant application went wrong. Have a checklist of what needs to be done before and after your open homes – this also includes making sure possible tenants aren’t left behind in…
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Transform
Transform 2017 Week 3A Kylie Davis: What Buyers Really Want, Creating Constant Referrals
Here are the highlights from our Super Six session with CoreLogic’s Head of Property Services Marketing, Kylie Davis. Coach: Kylie Davis Note: You can download a copy of the Buyer Perceptions of Real Estate Agents report here. Key Points The relationship between agents and buyers in statistics The importance of buyer care How to keep creating constant referrals Quote “25% of…
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Transform
Transform 2017 Week 2B Peter Mochrie: Presenting to Camera for Real Estate Agents
Here are the highlights from our Super Six session with Australian actor, coach and auctioneer Peter Mochrie. Coach: Peter Mochrie Note: Peter has developed a comprehensive presenting to camera course for agents with everything you could possibly want to know, 16 video lessons for $149 which is unbelievable value. Key Points Keeping still to direct your energy into your voice…
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Every Agent Has a Story
Every Agent Has a Story: Malcom Riley
Our next story comes from Malcom Riley, Real Estate Speaker and Trainer, who shares the two key lessons he learned after visiting some tenants to collect their rent. Investigate who’s behind the door before you visit an unfamiliar tenant; research and prepare accordingly. Have safety/location apps installed on your smartphone for when you find yourself in a dangerous situation, and tell your fellow managers…
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Transform
Transform 2017 Week 2A Claudio Encina: Understanding Your ‘Why’, Local Market Monitor
Here are the highlights from our Super Six session with Transform mentor and performance coach Claudio Encina. Coach: Claudio Encina Coaching Links: [typeform_embed type=”popup” url=”https://eliteagent.typeform.com/to/gS46T8″ button_text=”Click Here to get a copy of Claudio’s Market Monitor” style=”button”] Key Points Willpower vs Whypower: your why is more important than the how. The 3 parts to your business: inside sales, outside sales and circle sales…
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Transform
Transform 2017: Tom and Tanja join the head coaching team
Editor Samantha McLean explains the new coaching setup in Transform 2017, along with how the winner will be decided. Video links: Real Satisfied Real Estate Gym Transform home page
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Transform
Transform 2017 W1 John McGrath: What got you here won’t get you there
Here are the highlights from our Super Six session with real estate legend John McGrath. Coach: John McGrath Coaching Links: N/A Key Points How to create a plan and nurture clients Client attraction strategies What to say while the client is pouring the tea Setting an agenda The move from amateur to professional Quote This is a game of inches: winning…
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Every Agent Has a Story
Every Agent Has a Story: Kasey McDonald
Our next story comes from Kasey McDonald, BDM of Vystal Living and BDM Academy, who shares the two key lessons she learned after been thrown in the deep end early in her career when dealing with a landlord who planned to sell their property. Make sure you have every conversation, exchange and decision in writing. “Communicate, communicate, communicate.” “Don’t let your [new]…
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Elite Agent
Gary Vee and Tony Robbins, Unshakeable, Gratitude & Focusing on Your Steak
Just for fans of Gary Vee and Tony Robbins (anyone here not fans?), here they are together, talking gratitude and more #AskGaryVee Show Remember, Gary Vee will be featured at AREC 2017, for more info and to book tickets visit arecconference.com. (Don’t forget to use code ELITE17 to receive $250 off the ticketed price).
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Every Agent Has a Story
Every Agent Has A Story: Iolanthe Gabrie
Our next story comes from Iolanthe Gabrie, who before she became a Director of Ruby Slipper, started her career in real estate. Here she shares the two key lessons she learned during a couple of difficult situations with vendors and tenants. Prioritise your own safety if you find yourself in a dangerous situation, or feel threatened by a client. Mistakes, tricky…
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Elite Agent
Top Takeaways from Inman Connect NYC 2017
Earlier in January, we attended Inman Connect NY 2017, a real estate conference bringing together the thought leaders in the industry. We spoke to real estate professionals from Australia who were also at ICNY17, and asked what their top takeaways were.
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Elite Agent
Out of the Comfort Zone: Jack Richardson, hockingstuart Armadale
From selling boats on the Victorian coast to becoming a well-respected agent and auctioneer in Melbourne, Jack Richardson brings a sharp eye to the sales market in his role at hockingstuart Armadale. Fresh from winning the REIV 2016 Novice Auctioneer of the Year Award, he shares his goals for 2017. Jack, how many years have you been working in real…
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Video of the Week
Video of the Week – A Cause Worth Adopting
13 Rutledge Street is a 1925 estate home and one of the oldest homes in Coolangatta, offering comprehensive views of the ocean and the Gold Coast skyline. “‘Batman’, the superstar of our property marketing has been featured courtesy of Animal Welfare League Queensland,” said Jesse Willcox, Director of Lambert Willcox. Batman is currently looking for a home. He, among other homeless…
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Every Agent Has a Story
Every Agent Has A Story: Josh Phegan
Our next story comes from Josh Phegan, real estate coach, trainer and speaker, who shares the two key lessons he learned after an untimely accident during preparation for a video shoot. Plan your time. Always be looking at your calendar. Look months to years ahead, not just days. Despite mistakes or mishaps in your day, they will eventually work themselves…
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Insights
The Future – Property Management Round Table: Part 8
As a finale to Transform PM 2016 our four PM Directors were joined by Charles Tarbey, Fiona Blayney, Chris Gray, Richard Bray, Julie Davis and Neil Williams for an industry round-table discussion on the future of property management and how to best serve the needs of property investors. The session was facilitated by Alister Maple-Brown of Rockend. In the final video…
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Every Agent Has a Story
Every Agent Has A Story: Bob Walters
Our next story comes from Bob Walters, Executive Director of LPMA, who shares the two key lessons he learned after making a false assumption about the belongings of tenant during a vacate inspection. Don’t make assumptions; find out the facts before your course of action. Consider the impact of any decision before making them, as they may have legal consequences.…
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Elite Agent
Million Dollar Agent Bootcamp: Sneak Peek with Tom Panos and John McGrath
Industry legends Tom Panos and John McGrath shared with us an exclusive sneak peek of their highly-anticipated Million Dollar Agent Bootcamp 2017 – face-to-face coaching and webinars with the dynamic duo as your mentors. We have a SPECIAL offer for our readers: Get $200 off your registration using the code ELITE. Visit: mdabootcamp.com
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Insights
Technology – Property Management Round Table: Part 7
As a finale to Transform PM 2016 our four PM Directors were joined by Richard Bray, Fiona Blayney, Chris Gray, Charles Tarbey, Julie Davis and Neil Williams for an industry round table discussion on the future of property management and how to best serve the needs of property investors. The session was facilitated by Alister Maple-Brown of Rockend. In this…
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INDUSTRY NEWS
Australia’s ideal home, consumers compromising location for land size: realestate.com.au
realestate.com.au revealed on the weekend what Australia’s ideal home looks like based on new consumer behaviour research. The great Australian dream of owning a quarter acre block is still aspirational for many Australians, despite rising house prices. The national average wishlist includes 4 beds, 2 baths, and 2 car spaces, on a 708 sqm block and is priced at around $520,000. “What this…
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Elite Agent
Hard Work Pays: Thom Eriksson-Lake
Thom Eriksson-Lake was drawn into real estate from a background in the Public Service and has recently become a qualified auctioneer/agent with Peter Blackshaw in Canberra. Coming from a single-parent family, he learned the value of hard work from his mother’s example and now appreciates the opportunity to build relationships with his clients. Thom, tell us a bit about your…
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Every Agent Has a Story
Every Agent Has A Story: Tara Bradbury
Our next story comes from Tara Bradbury, Director of BDM Academy, who shares the two key lessons she learned after leasing a home to a tenant without conveying crucial information about the owner’s inaccessible shed. Be diligent with your client communication and procedures; an abundance of information is better than a lack of. Take responsibility for your own actions and…
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