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Real Estate News
Bundaberg real estate principal leads delegation to China
Bundaberg property has been put firmly on the map in Chinese investor conversations with RE/MAX Precision’s principal Scott Mackay visiting the city of Nanning in Guangxi, China earlier this month. Mr Mackey dined with the city’s Deputy Mayor Liu Weimin and other significant Nanning entrepreneurs and strengthened good relations with clients who have already invested in Bundaberg’s agriculture and property development…
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Elite Agent
When is the best time to send an email to your database?
Clients are more likely to buy from you when they’re commuting, according to a new book, TAP: Unlocking the Mobile Economy. A new book, TAP: Unlocking the Mobile Economy by Anindya Ghose, suggests that people are more likely to respond positively to advertising and/or other communication while they are commuting. According to research published in the book, the reason for…
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Real Estate News
Peter Kakos to lead The Agency’s move into Victoria
Former Marshall White director and McGrath sales director, Peter Kakos will join The Agency as General Manager Victoria to champion the company’s growth into Victoria. He joins the company with high recommendations in the industry, having made a significant impact as a coach, mentor and business development over the course of his career. Matt Lahood, CEO, The Agency said of…
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INDUSTRY NEWS
Rate City announces industry home-loan ‘sale’
Financial comparison site RateCity.com.au announced today it will be hosting Australia’s first industry home loan sale, offering refinancers exclusive deals and potential savings of up to $39,000 for customers of the big banks. The sale will include the lowest ongoing variable rate, exclusively at RateCity.com.au/sale. Starting Monday 8 May at 6am (AEST) and lasting for only 40 hours, the Switch…
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Real Estate News
Australia’s fastest selling suburbs: CoreLogic
Low interest rates coupled with higher levels of demand for housing has seen property sales in some areas take off faster than in others. Today in the CoreLogic Property Pulse, we take a look at the 10 suburbs in each state with the shortest median selling time for houses and units over the 12 months to January 2017. CoreLogic research…
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Transform
Transform 2017 Week 8 Tom Panos: How to Get the Appraisal and Win the Listing
Here are the highlights from our Super Six session with Tom Panos Coach: Tom Panos Key Points You don’t prospect to get a listing, you prospect to get contacts Frequency builds trust The listing is usually won before the listing presentation. Quote “Mr and Mrs Vendor, there’s only two reasons your property hasn’t sold: it’s either the price is too high…
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Real Estate News
First major Airlie Beach development post Debbie kicks off
Airlie Beach is reviving itself as the gateway to the world-renowned Whitsundays and Great Barrier Reef post Cyclone Debbie, with the town once again buzzing and new developments, including One Airlie back on track with construction. With the spotlight firmly on the iconic region and major tourism infrastructure investment now fast-tracked, Airlie Beach is set to boom as Australia’s next…
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Real Estate News
Highland Property Agents gives back to the community
Highland Property Agents is celebrating their tenth birthday this year and attribute their success to their community spirit and innovative approach to the industry. Speaking exclusively to Elite Agent, CEO David Highland said, “we have outworked our competition and new ways to be innovative”. Focused on creating a positive atmosphere for staff and promoting an environment everyone can perform to…
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Real Estate News
Property Council releases it’s 10 point plan to fix affordability
A proven scheme to help first home buyers bridge the deposit gap and a suite of measures to address using supply are at the centre of the Property Council’s plan “Fixing Housing Affordability”. Broadly, the plan identifies 10 areas to tackling rising house prices: Crank up housing supply, diversity, and choice Make housing cheaper to produce Incentives to spur reform…
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Elite Agent
LinkedIn changes Terms of Service, what does it mean for you?
LinkedIn, the tech giant used by 467 million people worldwide has announced that they have changed their terms of service, with both the User Agreement and the Privacy Policy due to be updated on the 7th June. What does this mean for you? The company says they were driven by a ‘members first’ philosophy and wanted to improve the experience…
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FRANCHISE NEWS
Ray White principal celebrates record first month
Ray White Frankston has achieved a record month in March, with 37 sales from 37 listings following the appointment of Ash Weston as Principal and Director of Sales. Ash comes to the position with three years of experience running the sales side of the business. Since his appointment as principal, the business has experienced record growth. “In the last two years,…
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INDUSTRY NEWS
Superannuation won’t help first time buyers get into the Sydney & Melbourne: CoreLogic
First-time home buyers expecting to use superannuation savings as a deposit for a property in either Sydney or Melbourne may find both cities way too pricey and would be still locked out from the housing market, CoreLogic research analyst Cameron Kusher has said. Broadcaster ABC recently crunched the numbers and showed that based on the average earnings for a 25…
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Elite Agent
When an employee leaves
Regardless of the reason someone leaves your business, how you communicate the situation with your clients and the remaining team can have a huge impact. The procedure around a departing team member can essentially be broken down into three main processes – how you communicate the news to staff, how you communicate the news to clients and the recruitment process.…
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Transform
Transform 2017 Week 7 Steve Carroll: Digital Trends and the Need for Speed
Here are the highlights from our Super Six session with REA Group’s Director of Sales, Steve Carroll Coach: Steve Carroll Key Points Using automated technology to enhance the customer experience and increase your efficiency. Building a database with LinkedIn, and optimising your agent profiles for Google rankings. Quote “Robotic assistance will be a part of the real estate ecosystem in the near future.”…
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Real Estate News
Vacancy rates tighten in Sydney while Airbnb has a win
Residential vacancy rates have fallen across the Sydney market led by solid falls in availability in Middle Sydney, according to the Real Estate Institute of New South Wales. REINSW President John Cunningham said the March 2017 REINSW Vacancy Rate Survey saw the Sydney metropolitan market down 0.2 per cent at 1.7 per cent. “Middle Sydney led the fall in rental…
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Transform
Transform 2017 Week 6B Jed Carlson: The Art of Retargeting Online for Real Estate Agents
Here are the highlights from our Super Six session with Adwerx CEO, Jed Carlson Coaches: Jed Carlson Key Points Your three most important audiences as a digital marketer How to stay top of mind with your farm area when they are online. Quote “Recent data says that [retargeting] makes email marketing 61% more effective” makes email #marketing 61% more effective”] Video…
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Video of the Week
Video of the Week – Simply Irresistible
Want to see your video featured here? Send in your property videos to editor@eliteagent.com… More videos of the week
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Transform
Transform 2017 Week 6A Claudio Encina and Jamie Van Le: Prospecting in the Genius Zone
Here are the highlights from our Super Six session with Transform mentor and performance coach Claudio Encina, and #supersix member from Transform 2016, Jamie Van Le. Coaches: Claudio Encina and Jamie Van Le Key Points Changing your mindset around prospecting; see it as the ‘genius zone’ and how to beat the mind Two key ingredients to prospecting: charm ability and imagination Using the…
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Elite Agent
Stars, creators and dealmakers, what does profiling really mean?
Do all agents need to exhibit the same personality characteristics to be successful? The answer, according to Julie Davis and Neil Williams of Agent Dynamics is a resounding no. Going into the Transform 2017 challenge this year, Julie Davis and Neil Williams from Agent Dynamics ‘profiled’ each of our #supersix to identify insights about their personal working styles, what areas…
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Transform
Transform 2017 Week 5A Nigel Dalton: Best Practice Property Marketing; Time, Trust and Transparency
Here are the highlights from our Super Six session with REA Group’s Chief Inventor, Nigel Dalton. Coach: Nigel Dalton Key Points The three success factors: Time, Trust and Transparency Two things you MUST include in your listing: a floor-plan and a video Quote “The future is already here. It’s just really unevenly distributed.” Video Notes/Transcript So in the REA Labs,…
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Brand Editorial
Simple Ideas to Keep it Simple
Ever wondered how really successful people get up early, start the day, think faster and keep it simple? Here is a handy guide… https://au.pinterest.com/pin/520447300675962847/
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Transform
Transform 2017 Week 4B Gavin Rubinstein: Mastering the Listing Presentation
Here are the highlights from our Super Six session with Ray White’s #1 Agent in NSW, Gavin Rubinstein. Coach: Gavin Rubinstein Key Points Have belief in the value you are bringing to your prospective vendor. Be the ‘specialist’ who understands the vendor’s situation before diagnosis (1st meeting: questions, 2nd meeting: proposals) Quote “Motivation is the key ingredient to creating a sale…
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Real Estate News
Susan Lloyd-Hurwitz elected new President of Property Council
Susan Lloyd-Hurwitz, the Chief Executive Officer and Managing Director of the Mirvac Group, has been elected as the new National President of the Property Council of Australia. Lloyd-Hurwitz was a National Vice President to Mark Steinert who concluded his two-year term at this afternoon’s Board meeting. Lloyd-Hurwitz said she was honoured to take up the role. “The biggest challenges before…
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Transform
Transform 2017 Week 4A Tanja M Jones: How to Build Trust and Land More Listings
Here are the highlights from our Super Six session with leadership, mindset and peak performance coach, Tanja M Jones. Coach: Tanja M Jones Key Points Tanja gives one question to ask that will your clients talking about themselves, helping you build immediate rapport Don’t call them listing presentations. Call them ‘listing consultations’. Don’t present to me, consult with me. A 3-step…
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Elite Agent
Buckle Up and Embrace the Change: Tony Williamson
TONY WILLIAMSON is widely recognised locally, nationally and internationally for real estate leadership and vision, and is acclaimed by customers and clients of his Cairns’ business RE/MAX Real Estate Services in Tropical North Queensland, his RE/MAX peers globally and his colleagues in the real estate industry at large. Tony began in real estate industry in his early twenties, rapidly becoming…
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Real Estate News
What is the state of leadership in real estate?
Research is currently being conducted to understand the state of leadership in real estate to help principals and managers build their skills. CoreLogic, together with TMJ COACHING, are surveying real estate agents across all levels to gather insights into the key issues leaders face in the industry, how well prepared they feel to deal with those issues and the different…
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Transform
Transform 2017 Week 3B Laura Monroe: The Value of Direct Customer Feedback; Using RealSatisfied
Here are the highlights from our Super Six session with RealSatisfied’s Director of Marketing, Laura Monroe. Coach: Laura Monroe, RealSatisifed. Key Points Know what your reputation is; is it the same as your marketing message? The benefits of customer feedback Using RealSatisfied to collect feedback Quote “74% of your business is going to come from word-of-mouth marketing.” Video Notes/Transcript Thank you so…
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Every Agent Has a Story
Every Agent Has a Story: Maggie Noske
Our next story comes from Maggie Noske, Senior Property Manager at Richardson & Wrench Northbridge, who shares the two key lessons she learned after both an open home and a tenant application went wrong. Have a checklist of what needs to be done before and after your open homes – this also includes making sure possible tenants aren’t left behind in…
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Transform
Transform 2017 Week 3A Kylie Davis: What Buyers Really Want, Creating Constant Referrals
Here are the highlights from our Super Six session with CoreLogic’s Head of Property Services Marketing, Kylie Davis. Coach: Kylie Davis Note: You can download a copy of the Buyer Perceptions of Real Estate Agents report here. Key Points The relationship between agents and buyers in statistics The importance of buyer care How to keep creating constant referrals Quote “25% of…
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Transform
Transform 2017 Week 2B Peter Mochrie: Presenting to Camera for Real Estate Agents
Here are the highlights from our Super Six session with Australian actor, coach and auctioneer Peter Mochrie. Coach: Peter Mochrie Note: Peter has developed a comprehensive presenting to camera course for agents with everything you could possibly want to know, 16 video lessons for $149 which is unbelievable value. Key Points Keeping still to direct your energy into your voice…
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Every Agent Has a Story
Every Agent Has a Story: Malcom Riley
Our next story comes from Malcom Riley, Real Estate Speaker and Trainer, who shares the two key lessons he learned after visiting some tenants to collect their rent. Investigate who’s behind the door before you visit an unfamiliar tenant; research and prepare accordingly. Have safety/location apps installed on your smartphone for when you find yourself in a dangerous situation, and tell your fellow managers…
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Transform
Transform 2017 Week 2A Claudio Encina: Understanding Your ‘Why’, Local Market Monitor
Here are the highlights from our Super Six session with Transform mentor and performance coach Claudio Encina. Coach: Claudio Encina Coaching Links: [typeform_embed type=”popup” url=”https://eliteagent.typeform.com/to/gS46T8″ button_text=”Click Here to get a copy of Claudio’s Market Monitor” style=”button”] Key Points Willpower vs Whypower: your why is more important than the how. The 3 parts to your business: inside sales, outside sales and circle sales…
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Transform
Transform 2017: Tom and Tanja join the head coaching team
Editor Samantha McLean explains the new coaching setup in Transform 2017, along with how the winner will be decided. Video links: Real Satisfied Real Estate Gym Transform home page
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Transform
Transform 2017 W1 John McGrath: What got you here won’t get you there
Here are the highlights from our Super Six session with real estate legend John McGrath. Coach: John McGrath Coaching Links: N/A Key Points How to create a plan and nurture clients Client attraction strategies What to say while the client is pouring the tea Setting an agenda The move from amateur to professional Quote This is a game of inches: winning…
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Every Agent Has a Story
Every Agent Has a Story: Kasey McDonald
Our next story comes from Kasey McDonald, BDM of Vystal Living and BDM Academy, who shares the two key lessons she learned after been thrown in the deep end early in her career when dealing with a landlord who planned to sell their property. Make sure you have every conversation, exchange and decision in writing. “Communicate, communicate, communicate.” “Don’t let your [new]…
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