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Elite Agent
The Art of Retargeting Online
RETARGETING, SOMETIMES CALLED remarketing, in simple terms, helps you reach people who have previously visited your website by showing them your ads on other well known sites on the internet. Adwerx, newly launched in Australia, makes this process both simple and cost-effective for real estate agents. Samantha McLean sat down with Adwerx CEO Jed Carlson to unpack this exciting new…
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Real Estate News
LJ Hooker appoints Jason Rose to the role of National Business Growth Coach
LJ Hooker has bolstered its Business Development Team with the key appointment of industry veteran Jason Rose to head national coaching and office development. Mr Rose, who over a 30-year career has called more than 3,000 auctions, returns to LJ Hooker where he previously held network sales and auctioneer roles. A specialist in online lead generation, Mr Rose’s appointment comes…
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TECH + SOCIAL
Samantha McLean: It’s always about time
Since everyone’s time is limited to the same 24 hours in a day, the equation comes down to how much you can fit into those 24 hours, whether it’s real estate, other work, play or family.
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Brand Editorial
Big Data and the Future of Prospecting
WE LIVE IN AN AGE OF consumerism, where potential clients have more information about choosing an agent than ever. But it is also true that we can access a whole lot more information that enables us to be smarter at marketing to them. Together with CoreLogic Australia, Elite Agent Magazine gathered an expert panel to share insights as to how…
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Brand Editorial
Digital and Big Data – What Do They Really Mean?
THERE ARE TWO BROAD CONCEPTS which we need to understand to follow what’s occurring in real estate and other industries right now. Samantha McLean of Elite Agent Magazine starts by defining the terms and explaining their significance. ‘DIGITAL’: HOW WE CAN ENGAGE WITH CUSTOMERS ‘Digital’ means different things to different people. For some it’s purely about technology; for others it…
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Brand Editorial
Big Data beyond Australia
THE GLOBAL REAL ESTATE market is just beginning to tap into the power of predictive analytics and other data-driven technology. Overseas markets such as the US are working through the available use cases and expanding into many types of niche solutions. These too provide valuable insights for real estate agencies looking for a new way to get an edge in…
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Brand Editorial
Creating Value in the Knowledge Economy
Matt Kuperholz is no stranger to all types of data. As PwC’s Chief Data Scientist, he was recently honoured by Malcolm Turnbull and the Australian Chief Scientist as one of 100 knowledge workers shaping the new economy. Matt was formally trained in actuarial science and computer science, and has since honed and expanded his technical skills in these fields with…
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EPM
Rental Revolutionary: an exclusive with the new CEO at rent.com.au
GREG BADER IS THE NEW CEO at rent.com.au. After just six months in the job, he is already shaking up the way that renters apply for property, as well as crafting an innovative pricing model where the agent pays zero unless the tenant also comes from rent.com.au. With the percentage of renters in today’s market continually growing, he says that…
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Elite Agent
Collective Success: Joel Hood and Jarrod Carman
JARROD CARMAN is the driving force behind the Eview Group Mornington Peninsula office in Victoria, with nine years in real estate and an Honors degree in Psychology. JOEL HOOD works in the same office, but as the principal of his own brand and business. Collectively, the two of them swept the Eview Group Annual awards in 2016, with Carman winning…
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EPM
Regional Growth Master: Dave Skow Wagga Property Management
DAVE SKOW is the owner of Wagga Property Management in the NSW Riverina. Grabbing an opportunity to open a property management only business in the area, he has grown his rent roll from zero to just over 500 properties in under three years. Passionate about growth, this is his remarkable story. Firstly, Dave, tell us a little bit about your…
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Brand Editorial
To New Beginnings: Console to Launch Cloud Product in March Under New CEO Tim Molloy
Tim Molloy is no stranger to growing businesses, knowing as he does how almost any industry can be transformed through technology. Now, as the CEO of Console, he is taking a close look at how to make the role of the property manager more productive and efficient using the ‘new’ Console as a vehicle for change. Samantha McLean spoke exclusively…
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Elite Agent
Five in Five: Five tips from #icny17 day2
Some notes from Sam’s Five in Five from #icny17 – Day 2 On day two we looked at the concept of saving and compressing time in real estate as we expect other transactions in life to be similarly compressed. Here are five technology trends we saw at Inman on Day 2 Taking home inventory/creating home logbooks. Similar to the concept of…
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Elite Agent
10 Real Estate Trends to Watch For in 2017: Samantha McLean
Last week, as I was sitting in Claudio Encina’s hotseat, I had to answer a question about the trends I thought would impact the real estate industry in 2017. Having had a little more time to reflect on everything I have seen, heard and read this year, I’m going out on a limb with some predictions – plus a few…
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Brand Editorial
What Needs to Transform? Part Two: A Solid Foundation for a Bright Future
To transform requires more than to simply make a few changes. ‘Transformation’ implies a metamorphosis into a new state that bears little resemblance to the original. It’s now time to unpack the journey’s the teams have taken and discuss with the directors their before and after milestones. All four agencies that participated in Transform PM are different in size, structure…
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Elite Agent
Precision and Personal Branding: Sonya Treloar
This year, she was ranked number four on the international list, made the A-List for the third year running and was also inducted into the exclusive Ray White Chairman’s Club; proving age, gender and being authentically who you are do not create barriers to success in real estate. Story by Samantha McLean. Starting her real estate career in real estate in…
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Elite Agent
10 Digital Tools to Supercharge Your Marketing
Regular readers of Elite Agent’s daily e-newsletter The Brief receive a marketing and technology tip every Tuesday and Wednesday. Many of the tools we have talked about are things we use and love ourselves – they keep our website humming, and can help you achieve great results for your digital marketing too. Here are our 10 favourite digital marketing tools of…
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Elite Agent
The Dream Team
PASSION, DRIVE, PERSISTENCE: While balancing an ‘apprenticeship’ in property with tertiary studies, these three impressive young sales associates in the Goldman team are well on their way to success at the prestigious Sotheby’s International business in Sydney. While each are still yet to turn 20, they seem to have the maturity and drive of many people twice their age. Story…
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EPM
A UK Perspective on Technology and Change: Peter Knight
Peter Knight, Chairman of The Property Academy in the United Kingdom, is one of the leading voices driving innovation in the real estate industry in both the UK and Europe. We caught up with him during his recent visit to Australia and asked him how real estate property managers and leasing agents in Britain are dealing with disruption – and…
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Elite Agent
A look back on 2016, from the editor’s chair: Samantha McLean
2016 has been a big year for the Elite Agent Magazine team. Our chief editor, Samantha McLean, shares her key takeaways and experiences from the ride. Every year in November, Oprah Winfrey writes a list of her favourite things, the ‘O list’ in Oprah Magazine. It’s the list of awesome things that she would like to get for Christmas that…
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Elite Agent
Five ways to achieve your goals in 2017
New Year’s resolutions: They’re easy to set, and they’re even easier to forget. Take some time now to be strategic about your goals for the new year so you can make the right resolution and put yourself in a position to succeed. 1. Be Focused We all have plenty of things we’d like to work on. Whether doubling or tripling…
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Elite Agent
Tom Panos: Playing the Long Game
Auctioneer. Coach. Media expert. Speaker. Author. Social media celebrity… These terms have all been used to describe a man who in our industry really needs no introduction. Elite Agent Editor Samantha McLean went one-on-one with Tom Panos to talk technology, lead generation, and why it is essential to play the long game in today’s competitive environment where the consumer is…
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Elite Agent
Never Cold Call Again
We live in an age of ‘consumerism’ where potential clients have more information on us than ever. But it is also true that we can access a whole lot more information that enables us to be smarter at marketing to them. Together with CoreLogic Australia, Elite Agent gathered an expert panel to discuss and provide readers with insights into how…
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EPM
Vale Simon Cox
It has been a mass of heavy hearts in the industry this week as we learned of the passing of Coronis Rental Area Leader, Simon Cox, who lost his fight with brain cancer on Thursday, 22 September 2016. Highly regarded throughout the real estate industry, Simon’s career in property management spanned more than 20 years in varying roles from Property…
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Elite Agent
Technology and Teamwork: Tracey Fellows, REA Group
TRACEY FELLOWS took some time out at AREC 2016 to speak with Elite Agent’s Editor Samantha McLean. A digital innovator through and through, Fellows has enjoyed roles as Executive GM of Communication Management Services at Australia Post and as Microsoft Vice-President for the Asia-Pacific Region before joining REA Group as Executive Director and CEO. TECHNOLOGY AND INNOVATION S: You went…
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Brand Editorial
Building a Balanced Career: Michael McClure, Eview Frankston
With his success based on a strong work ethic and dynamic attitude, along with a dedication to customer service, Michael McClure of Eview Group is recognised by RateMyAgent as the most recommended agent in Frankston and its surrounding suburbs. His numerous awards, such as Eview’s Sales Rookie of the Year and Group Sales Person of the Year, are an indication…
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Elite Agent
The Now Generation – Alex Ouwens and Nathan Casserly
STARTING A REAL ESTATE business and growing it to $10 million in five years is an amazing feat in anyone’s language. For Alex Ouwens and Nathan Casserly their out of the box thinking in terms of business structure, culture, marketing, technology and the future is what sets them apart in an ultra competitive marketplace. Story by Samantha McLean. ALEX OUWENS…
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Elite Agent
ARPM 2016: It’s a wrap
Here are a couple of tips of the week from ARPM 2016. ARPM 2016 once again, lived up to all of its promises and was full of great speakers including Lisa McInnes Smith, Fiona Blayney, David Thomas, Peter Knight and Matina Jewell just to name a few. We have got plenty of interviews and takeaways from the conference coming up…
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EPM
Matina Jewell – Caught in the Crossfire
Courage, dedication and strength: Major Matina Jewell has shown all of this and much more throughout her life. Now an inspirational speaker and author, Matina served for more than 15 years in the Australian Defence Force Academy as a UN peacekeeper. She has led troops in the Gulf, worked alongside US Navy SEALS and experienced gruelling conditions. Speaking at ARPM 2016,…
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EPM
Lisa McInnes-Smith – Changing Your Thoughts
Lisa McInnes-Smith is one of Australia’s most highly regarded speakers; she’s also the first person outside the United States to receive the highest accolade in the speaking world – induction into the Speaker Hall of Fame. She believes that when you change things about yourself, you can change the outcome of your life and will be speaking at this year’s…
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Elite Agent
Market your listings to the right people on Facebook
Facebook have recently made more changes to their algorithm which again better favours content from your friends, rather than what you may be posting to attract new clients or buyers. But there is a way that you can more effectively target your content, whether it’s listings or other social content to the right audience on Facebook using some clever big…
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BEST PRACTICE
Tip of the Week: Inspired by Josh Altman
We’ve had a few brushes with celeb agents lately with Fredrik at AREC16 and this week it was LA’s turn. Mark and I were lucky enough to meet the Josh and Matt Altman, stars of the hit TV series Million Dollar Listing LA. I also interviewed Josh for the most recent edition of Elite Agent Magazine and let me tell…
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Elite Agent TV
Could you be hired to sell a house on LinkedIn (Part Two!)
After our tip of the week last week, a few readers emailed and asked what I meant by “give your LinkedIn profile some love”. Profile completeness is a given, but here are three of my other top tips… hope they work for you. First, let me say like every site that you maintain a profile on whether it is realestate.com.au, Domain,…
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Elite Agent
50 Top Tips from Transform
We learned more than you could ever imagine from our Transform coaches over a 12-week period. Here is a rapid fire 50 top tips from both our coaches and our Super Six. What got you here won’t get you there. What got you to 12 or 16 sales is not going to get you to 100. But there is potential…
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Elite Agent
Most Promising New Talent: Ben Munro Smith
STARTING THE TRANSFORM program with the least amount of time in real estate of all the Super Six, Ben Munro Smith impressed everyone from start to finish. Having completed every challenge with his trademark smile and attention to detail he is without doubt a new talent that will continue to shine bright. Here is the story of Ben’s 12-week Transform…
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Elite Agent
Gaining Momentum
IN APRIL AND May this year realestate.com.au and News Corp Australia combined to create an exclusive national event series for real estate professionals – Momentum. Industry leaders Steve Carroll and Tom Panos shared some of their best tips on current and future industry trends and how to strategically incorporate print, social and digital platforms into your advertising campaigns to achieve…
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