Samantha McLean

Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.
  • EPM

    Matina Jewell – Caught in the Crossfire

    Courage, dedication and strength: Major Matina Jewell has shown all of this and much more throughout her life. Now an inspirational speaker and author, Matina served for more than 15 years in the Australian Defence Force Academy as a UN peacekeeper. She has led troops in the Gulf, worked alongside US Navy SEALS and experienced gruelling conditions. Speaking at ARPM 2016,…

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  • EPM

    Lisa McInnes-Smith – Changing Your Thoughts

    Lisa McInnes-Smith is one of Australia’s most highly regarded speakers; she’s also the first person outside the United States to receive the highest accolade in the speaking world – induction into the Speaker Hall of Fame. She believes that when you change things about yourself, you can change the outcome of your life and will be speaking at this year’s…

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  • Elite Agent

    Market your listings to the right people on Facebook

    Facebook have recently made more changes to their algorithm which again better favours content from your friends, rather than what you may be posting to attract new clients or buyers. But there is a way that you can more effectively target your content, whether it’s listings or other social content to the right audience on Facebook using some clever big…

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  • BEST PRACTICE

    Tip of the Week: Inspired by Josh Altman

    We’ve had a few brushes with celeb agents lately with Fredrik at AREC16 and this week it was LA’s turn. Mark and I were lucky enough to meet the Josh and Matt Altman, stars of the hit TV series Million Dollar Listing LA. I also interviewed Josh for the most recent edition of Elite Agent Magazine and let me tell…

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  • Elite Agent TV

    Could you be hired to sell a house on LinkedIn (Part Two!)

    After our tip of the week last week, a few readers emailed and asked what I meant by “give your LinkedIn profile some love”. Profile completeness is a given, but here are three of my other top tips… hope they work for you. First,  let me say like every site that you maintain a profile on whether it is realestate.com.au, Domain,…

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  • Elite Agent

    50 Top Tips from Transform

    We learned more than you could ever imagine from our Transform coaches over a 12-week period. Here is a rapid fire 50 top tips from both our coaches and our Super Six. What got you here won’t get you there. What got you to 12 or 16 sales is not going to get you to 100. But there is potential…

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  • Elite AgentBen Munro Smith

    Most Promising New Talent: Ben Munro Smith

    STARTING THE TRANSFORM program with the least amount of time in real estate of all the Super Six, Ben Munro Smith impressed everyone from start to finish. Having completed every challenge with his trademark smile and attention to detail he is without doubt a new talent that will continue to shine bright. Here is the story of Ben’s 12-week Transform…

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  • Elite Agent

    Gaining Momentum

    IN APRIL AND May this year realestate.com.au and News Corp Australia combined to create an exclusive national event series for real estate professionals – Momentum. Industry leaders Steve Carroll and Tom Panos shared some of their best tips on current and future industry trends and how to strategically incorporate print, social and digital platforms into your advertising campaigns to achieve…

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  • Elite Agent

    Could you be hired to sell a house on LinkedIn?

    Here’s a quick tip something I read this week which has the potential to be a complete game changer in real estate lead generation. And its to do with something Linkedin have been quietly piloting over in the US. You might be familiar with some outsourcing websites like Fiverr and Freelancer, where you can hire someone to write you a…

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  • Elite Agent

    David Swarbrick: Buyer Specialist/Sales Associate

    David Swarbrick has been working for Pat O’Driscoll Real Estate in his home town of Rockhampton for just over five years. Beginning his career in sales administration at the age of 22, David moved to commercial admin and then into property management. In November 2014 he started selling full-time and in late January 2016 he begins a position with McGrath…

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  • Elite Agent

    Passion for real estate: Trent Faunt

    Trent Faunt has had a passion for real estate from a young age, ever since he watched his parents operate a successful furniture enterprise and learned the ins and outs of business. He was listed as top agent after his first year at Kingaroy Real Estate and then made the move to Brisbane, where he now works for Place Estate…

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  • EPM

    Best of Both Worlds

    ONCE UPON A TIME IT WAS A CHALLENGE to think about outsourcing your trust accounting to someone else. But times have changed, and now it is relatively easy to gain efficiencies, save costs and sleep at night knowing everything is expertly done for you by professionals that are right here in Australia. Twelve months ago one of the oldest and…

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  • EPMHarriet Hovey

    Harriet Hovey: LJ Hooker Bathurst

    Originally from the UK, Harriet Hovey migrated to Australia in 2011. Over the last four years she has worked as a property officer and property manager, and is now a senior property investment manager at LJ Hooker Bathurst. A member of LJ Hooker’s Captains Club, she was the 2015 International Best New Talent first runner-up and won the NSW/ACT Rookie…

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  • Elite Agent

    The Altman Brothers ‘Down Under’

    JOSH ALTMAN, STAR OF Bravo’s hit TV series ‘Million Dollar Listing: Los Angeles’, will be touring Australia this June. During ‘Live in Australia’ Josh (and brother Matt) will reveal their trade secrets – including how to outsmart the competition – and will share tips on how to succeed in your professional and personal life. How did you started in real…

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  • EPM

    Accounting for Success

    CAMERON GARRY ISN’T your run-of-the-mill PM business owner. As co-founder and director of Adelaide-based Affordable Property Management, the former chartered accountant travelled an interesting career path before successfully landing in property management. Story by Anthony O’Brien. AFTER GRADUATING WITH an accounting degree from the University of Adelaide in 2005, Garry worked for global Chartered Accounting firm Grant Thornton in Adelaide,…

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  • Transform 2016 Coach

    Presentation Skills and Presenting to Camera – Shelly Horton

    Thank you our Week 10 sponsor:  Eview Group – Your Brand, Your Business. Click here for more information. Coaches: Shelly Horton from Shell Shocked Media. Questions? If you have questions for the coaches or for the Super Six tweet us @eliteagentmag #transform

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  • Transform 2016 Coach

    Transform Week 6-8 Recap with Claudio Encina & Melanie Hoole

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  • EPM

    From Conveyancing to Real Estate

    Kaly Smith is a property investment specialist with Ray Mack Real Estate Albury/Wodonga on the border of NSW and Victoria.  Well-known for her low vacancy rate and ‘can- do’ attitude, Kaly will soon become part of the business on the property management side. She currently manages all the aspects of the department to a high service level and is aiming…

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  • Elite Agent

    Are you ready soar with Naomi Simson

    Naomi was recently ranked second on the Business Insider’s list of Australia’s biggest tech influences and has received numerous awards throughout her career. She is known to be an entertaining speaker on entrepreneurship, motivation, reward and recognition; she is passionate about her own life and career, and in helping others to create their own success. She runs one of Australia’s…

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  • Transform 2016 Coach

    Transform Week 1-5 Recap with Claudio Encina

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  • EPM

    Ready to Soar?

    WHETHER YOU KNOW HER for her work on Channel 10’s entrepreneurial show Shark Tank or for being the founder of RedBalloon, Naomi Simson is one of Australia’s greatest tech success stories: an entrepreneur herself, a speaker, director, chair, mother, author, blogger, innovator and TV personality. Naomi was recently ranked second on the Business Insider’s list of Australia’s biggest tech influences…

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  • EPMSuzie Hamilton-Flanagan

    Making the Move

    WHEN IT COMES TO property management, Suzie Hamilton-Flanagan has the experience to know what works. With a career spanning over 30-years starting in South Australia with top boutique agencies Toop & Toop and Harris Real Estate, she has recently made the move to Sydney to continue her journey with BresicWhitney. Suzie tells us what it’s like to ‘make the move’,…

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  • Elite Agent

    Is Crowdfunding real estate a real possibility

    2015 SAW THE AUSTRALIAN property market in many areas continues its stellar run. In fact, rising property values have meant that some investment in the great Australian dream is out of reach. However, in the future, there may be an alternative: the opportunity to pool funds with others or make large numbers of investments through crowdfunding. WHAT IS CROWDFUNDING?Crowdfunding is…

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  • Elite AgentGlenn Curran

    Glenn Curran: Leading the Charge

    ONCE A MEMBER OF AUSTRALIA’S military elite, Glenn Curran now operates his own business, Curran Property, selling prestige homes in and around the Lower North Shore of Sydney. Drawing on lessons learned while in the Army both here and overseas, and making good use of technology, Curran has been super-successful in attracting and closing complex deals with foreign buyers. With…

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  • Elite Agent

    12 Ways to Improve Your Marketing

    DEPENDING ON THE SIZE OF your office, it’s not always feasible to have a dedicated marketing resource. And every dollar you spend needs to count. But effective marketing doesn’t have to be difficult or expensive. Elite Agent Magazine gathered four of superbrand LJ Hooker’s most experienced marketers across strategy, community, PR and digital to find out what really works to…

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  • Elite Agent

    From Bell Ringer to Master Auctioneer

    Following his recent induction to the coveted title of REIV Master Auctioneer, Barry Plant reflects on a skill he has honed over his forty-seven-year career in real estate that has influenced the very culture of his business. THE BARRY PLANT Group is one of Victoria’s most successful real estate franchises, with eighty offices across the state and in excess of…

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  • EPM

    How the APRA Changes May Be Affecting Your Landlords

    THE RECENT APRA CHANGES to LVR (Loan-to-valuation) ratios and subsequent raising of interest rates may have already impacted your investors. We sat down with experienced property management business owner and now mortgage broker Kirsty Dunphey of Up Loans to talk about life after property management and what you can do to help your owners through these changing times. FROM PROPERTY…

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  • Brand Editorial

    9 Tips to Post a Successful Property Listing

    HOW DO YOU give a listing everything it needs to make sure you get short listed good tenants? Here is a guide from the experts at rent.com.au. SHOW OFF YOUR BEST FEATURES Feature descriptions are where the real fun begins. Words do an amazing job of marketing your rental. There is serious value in your ability to write well, so…

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  • Elite Agent

    The Art of Storytelling

    TRACEY SPICER REALLY needs no introduction. As one of the most experienced journalists and presenters in the country, there is not much she hasn’t done in her 25 years in the industry. In the last two years she has also become a highly sought-after MC and keynote speaker, and is a facilitator for the Presentation Skills course at the Australian…

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  • EPM

    The Extra One Per Cent: Anthony Cardinale

    ANTHONY CARDINALE IS the Principal of Barry Plant Preston. Passionate about property management, he believes there are three aspects to creating both a successful business and property management portfolio: to improve it by just one per cent every day, include a personal touch and become an expert in communication. Story by Samantha McLean. STARTING OUT AS an accountant and toy…

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  • Elite Agent

    Kate Strickland: Playing to Win

    TO SUCCEED in real estate, you’ve got to have a competitive edge, and that’s probably why Kate Strickland has done so well. As a former elite athlete, Kate’s mindset, ethics and discipline were bound to pay off when it came to a change in career. Now a Director of Marshall White Bayside in Victoria, Kate is not afraid to bring…

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  • Elite Agent

    The Block: Behind the scenes

    The popular television show ‘The Block’, after 10 seasons is a significant pillar in Australia’s renovation culture of buying, ‘doing up’ and selling property. Most of us interested in property follow the transformations as well as the contestant’s highs and lows; and this weekend will bring the climax of Season 11 when five newly renovated properties go under the hammer.…

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  • Elite Agent

    Real Estate Industry Social Media Report Card

    SOCIAL MEDIA PRESENTS AGENTS WITH great opportunities to build relationships and generate leads. Ultimately, being successful with social media in terms of engagement is about providing consistent, high-quality content that your audience responds to. How do you rate, and what can you do to improve? HOW WELL DOES YOUR BRAND RANK FOR SOCIAL MEDIA ENGAGEMENT? BrandData is a digital media…

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  • CASE STUDIES

    Tristan Tomasino: Director and Senior Auctioneer, Biggin & Scott Yarraville

    Celebrating industry leaders who have dramatically boosted their sales performance in a year, Tristan Tomasino recently beat 39 other entrants to win Josh Phegan’s ‘Changed Agent’ award. Having overcome some serious personal and workload challenges, it appears that the sky is the limit for his young and dynamic business in Yarraville, Melbourne, where the next goal is to help others…

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  • Elite Agent

    EXP Realty: Connecting Agents in The Cloud

    KEEPING UP TO DATE WITH technology is a priority on most business owner’s lists, but for Glenn Sanford, CEO of eXp Realty, technology has become the backbone for success. eXp Realty is a unique agent-owned cloud brokerage that is leading in innovation by bringing the team together in a virtual office. STARTING IN 2009 with just 25 agents, eXp Realty…

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