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AI Tips and Tricks
The proactive real estate agent: five AI-powered strategies that will win you more business
If you’re still stuck doing everything the hard way, it might be time to call in some backup — the AI kind. From sorting your leads to writing your emails, smart agents are using AI tools to get ahead without burning out. Here are five AI-powered strategies that’ll help you work smarter, stand out from the crowd, and bring in…
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AI Tips and Tricks
Using AI to help you make better business decisions
If you need some help with a tough decision, AI can help you think laterally.
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AI Tips and Tricks
Are you the ‘Favourite or the Fool?’ Real estate agents are using ChatGPT to find out
Stop wasting time on listing presentations that go nowhere. Learn how top real estate agents are using ChatGPT and Steve Schull’s “Favourite or Fool” framework to qualify leads, improve conversion rates, and protect their time.
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AI Tips and Tricks
Empathy mapping: winning your customers hearts and minds
In real estate, knowing your client goes beyond demographics and property preferences, it’s about understanding their emotions, fears, and motivations. Empathy mapping is a proven technique to help agents gain these insights and tailor their communication accordingly. With AI tools like ChatGPT and Crystal Knows, the process becomes faster, more accurate, and highly personalised.
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AI Tips and Tricks
The AI-driven content strategy real estate agents can’t afford to ignore
Want to generate more leads without cold-calling or chasing? This AI-powered content strategy shows real estate agents how to build trust, stand out online, and attract clients with ease. Learn how to turn everyday questions into high-value content that works for you 24/7.
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AI Tips and Tricks
Boost your real estate strategy with SCAMPER and AI-Powered thinking
Standing out in real estate isn’t getting any easier. With market conditions shifting, marketing channels overcrowded, and time forever in short supply, creativity often ends up on the backburner. But what if coming up with fresh ideas didn’t have to be so hard—or time-consuming? Samantha McLean breaks down how to use an age-old creative framework, SCAMPER, and combine it with…
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AI Tips and Tricks
Set priorities like a pro with AI
In the always-on world of real estate, where juggling a million priorities feels like a badge of honour, staying productive without burning out is easier said than done. Samantha McLean explores how classic time-management wisdom — like the Eisenhower Matrix — can get a modern refresh with the help of AI.
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AI Tips and Tricks
Levelling up your AI assistant: better prompts get better AI answers
We’ve all done it—typed a slightly irritated question into ChatGPT like it’s a lazy assistant who’s forgotten how to be helpful. And when the answer comes back bland, we assume it’s the AI that’s underperforming. But here’s the twist: just like with any team member, if you want better results, you’ve got to give better direction.
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THE ELEVATE PODCAST
Elevate Rewind: The best advice from 466 episodes – Part 1
After 466 episodes of Elevate, we're launching into a new era with two exceptional compilations of the sharpest insights, best strategies, and timeless advice from some of Sam's favourite episodes.
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AI Tips and Tricks
Turning hesitation into opportunity in real estate
Test your objection-handling skills with this interactive GPT tool that builds confidence, sharpens communication and improves client trust.
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AI Tips and Tricks
What do your clients think of you using AI?
Recent research shows a trust gap in how agents view AI - confident in their own use, sceptical of others. So what does that mean for how we talk about AI with clients? And when should we be upfront about using it? Samantha McLean unpacks what buyers and sellers really think—and how agents can build trust while using tech behind…
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TECH + SOCIAL
How to turn any Loom video into a time-saving SOP with AI (perfect for real estate teams)
If you're still writing standard operating procedures (SOPs) from scratch, you're missing a trick. With tools like Loom and AI, you can now turn any screen recording into a polished, easy-to-follow process document in a fraction of the time.
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Elite Agent
Income goals made clear with ChatGPT
It’s not magic—it’s maths. Find out exactly how many prospects you need each month to make your income goal
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Elite Agent
How to build a real estate marketing system with ChatGPT
In real estate, you know that everything hinges on marketing. It’s what attracts potential buyers, showcases properties, and helps you stand out in a competitive market. Without a solid marketing strategy, you risk wasting resources, time, and effort. A system can help you streamline processes, automate repetitive tasks, and focus on high-leverage activities. Plenty of people in the real estate…
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Real Estate News
Former US Vice President Harris to Headline AREC25
The Australasian Real Estate Conference (AREC) has announced former US Vice President Kamala D. Harris will participate in a moderated conversation at this year’s event, marking her first speaking engagement in Australia. The 27th annual conference, returning to the Gold Coast Convention and Exhibition Centre on May 25-26, will feature 32 speakers under the direction of AREC Founder John McGrath.…
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THE ELEVATE PODCAST
Ben Kingsberry: Balancing technology and human connection in real estate
In this episode of Elevate, Harcourts Kingsberry CEO Ben Kingsberry shares why real estate leaders need to rethink their approach to technology, the hidden cost of over-automation, and how creating a workplace people want to be in is transforming his business from the inside out.
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Elite Agent TV
Your Business Exit Isn’t the End — It’s Your Next Chapter
Let’s be honest, most of us don’t like thinking about what happens when we’re no longer around. The word “exit” itself makes many people wince—it sounds so… final. And a bit negative, right? But here’s the thing: planning for leadership transition isn’t admitting defeat or waving the white flag; it’s actually one of the smartest business moves you can make.…
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Real Estate News
LJ Hooker Partners with Ailo to Boost Property Management Efficiency
Property managers at high profile LJ Hooker offices are reporting dramatically reduced administrative workloads, sub-1 per cent arrears rates, and happier clients after the real estate group’s new partnership with property management platform Ailo. The partnership, announced today, aims to help LJ Hooker’s franchise network enhance customer service while creating new business opportunities through the all-in-one platform that manages payments,…
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Elite Agent TV
The Contrarian Hook: What Real Estate Agents Can Learn From Ryan Reynolds and Alex Hormozi
Through his contrarian advertising approach, Ryan Reynolds helped Mint Mobile gain over 2 million customers. This success wasn’t random or based solely on celebrity appeal—it came from calculated positioning. The “Us vs Them” framework formed the backbone of their campaign, clearly establishing Mint Mobile as the underdog fighting against massive wireless companies. This approach can work exceptionally well when you’re…
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THE ELEVATE PODCAST
Lauren Robinson: building a property management business with purpose
Lauren Robinson built a high-performing property management business at 29, and now she’s sharing why she wishes she had done it even sooner.
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THE ELEVATE PODCAST
Sally Patch: How to successfully launch a new agency
Many aspiring real estate entrepreneurs rush into agency ownership without proper preparation, setting themselves up for preventable challenges. In this episode, Sally Patch shares tips for launching smoothly, avoiding common pitfalls, and building a thriving business from day one.
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FEATURE INTERVIEWS
Recapturing Your First-Day Excitement: A Practical Guide for Property Managers
New technology like AI promises radical industry change, but Ailo founder Ben White argues that property managers who focus on relationships and service will be more valued than ever.
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Elite Agent
Ben White on the Future of Property Management: Higher Fees, Happier Clients
Property management is on the verge of its most significant transformation in decades. Ailo founder Ben White reveals how agencies across Australia are commanding premium fees and driving exponential growth by reimagining service delivery. Now processing millions in rent for networks like LJ Hooker, Ray White and PRD, as well as independent operators, Ben shares his blueprint for future-proofing your…
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Elite Agent TV
Future-Proofing Properties: Design Features That Protected a Premium Home During Catastrophic Fires
When a devastating wildfire tore through California's Pacific Palisades, one home stood as a testament to the power of thoughtful design.
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THE ELEVATE PODCAST
Andrew Chamberlain: running a high performing family business
Andrew Chamberlain, Managing Director of Blackshaw Real Estate, reveals the secrets to successfully running a business with his wife, Belinda while keeping their relationship stronger than ever.
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THE ELEVATE PODCAST
Breaking Barriers in Real Estate: Adam Day on Growth Without Traditional Marketing
"Everyone has stories to tell that other people are interested in. Whatever level you're at." - Pioneer of UK online real estate and eXp growth leader Adam Day shares how to build influence and succeed in a changing market
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THE ELEVATE PODCAST
Creating Your Own Momentum: Thomas McGlynn on What’s Really Working Now
"The Only Reason Properties Don't Sell is Operator Error" - BresicWhitney CEO and new REINSW President shares why 2025's challenges are your biggest opportunity
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THE ELEVATE PODCAST
From Data to Deals: How AI Tools Empower Agents
Respected industry leader Mark Cohen shares how AI is helping agents do more deals with less desk time.
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National
The New Power Lunch for Property Leaders
Imagine stepping aboard a luxury yacht or sitting down at a five-star venue with the brightest minds in property management. That’s the reality for members of The CEO Table, a groundbreaking initiative bringing together Australia’s top property leaders for curated experiences that inspire collaboration, learning, and legacy-building.
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THE ELEVATE PODCAST
Daniel Daggers: Digital Success Blueprint
Join Daniel Daggers, a leader in luxury real estate, on The Elevate Podcast as he shares insights into his journey, building DDRE Global, and how technology is reshaping the property market. Gain valuable advice on personal branding, navigating geopolitical challenges, and succeeding in the dynamic world of real estate.
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Real Estate News
From Cluttered to Clear: How Matterport’s Latest Tools Transform Property Presentations
This is part one of a four-part series examining Matterport's latest releases and their impact on property marketing. Throughout this series, we'll explore how these tools are changing the way agents present and market properties. In Part 1, Elite Agent Editor Samantha McLean speaks exclusively with Steven Kounnas, Co-Founder and COO at Captur3d (one of Matterport's Australian Platform Partners), to…
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Elite Agent
The changing face of real estate influence: Behind the lists
Looking back through our Industry Influencer lists since 2017, one thing stands out – what we value as leadership in the real estate industry has changed fundamentally. Now that we’ve been able to quickly analyse data (thanks to generative AI) from these lists over a long period of time, it’s worth pulling some threads together and creating a story. First,…
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INDUSTRY NEWS
Top Home and AI Tech Innovations from CES 2025
The real estate industry is no stranger to innovation, but the advancements showcased at CES 2025 have taken things to a whole new level. This year’s Consumer Electronics Show was a treasure trove of AI-powered home tools designed to make homes smarter, more efficient, and more personalised than ever before. Here’s a deep dive into the top AI and home…
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THE ELEVATE PODCAST
How to “Thrive in 25” with REIV President Jacob Caine
Join REIV President Jacob Caine on the Elevate Podcast as he reveals the massive opportunities waiting for agents who embrace AI and sustainability.
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Elite Agent
Build Your Real Estate Empire Using The 1 per cent Method That Changed Sports
In 2012, British Cycling went from underdogs to Olympic Champions. Before he became famous, James Clear wrote a post on the Buffer blog called What Would Happen If You Improved Everything by one per cent: The Science of Marginal Gains . Basically, it was about the British Cycling Team’s remarkable transformation under Sir Dave Brailsford. The team achieved extraordinary results by…
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