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Elite Agent
Nikki D’Agostino: Save 2 Hours Daily With This AI Task Matrix
“Most property managers are drowning in admin while the real money maker – the relationship with the investor – gets overwhelmed with busy work.” What if you could get back an entire month per year? Not by working harder, but by working smarter with AI? In this episode of Thought Leaders, Nikki D’Agostino – who just won both Strata Manager…
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Thought Leaders Podcast
Mark McLeod: Do This One Thing to Increase Your Listing Win Rate by 400%
“Most leaders think that they’re coaching when perhaps they’re actually managing… and the gap between the two (is) probably costing them millions.” What separates a high-performing real estate team from everyone else? Is it raw skill? A charismatic leader? Or is it something more tangible? For Mark McLeod, Chief Strategy Officer at Ray White, the answer isn’t a mystery—it’s in…
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Thought Leaders Podcast
Norman So: From Mortgage Broker to Belle Property’s #1 Auction Agent
TL;DR: Norman So’s transformation from a Westpac mortgage broker to Belle Property’s #1 auction agent offers a masterclass in market specialisation and innovative marketing. With more than 200 annual auctions and a record-breaking $16.6 million sale that reset Strathfield’s market ceiling, Norman demonstrates how combining deep local knowledge, strategic team structures, and cutting-edge marketing approaches creates extraordinary results in competitive…
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Thought Leaders Podcast
This episode was created entirely with AI
TL;DR: Meet Sarah and Marcus – two AI co-hosts built entirely with tools like HeyGen, Runway, Claude and MindStudio in under eight hours. They take over the mic to share the biggest lessons from Sam’s recent workshops – including the eight-step formula for turning any task into an AI system, why productivity drops before the breakthrough, and how smart agents…
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Thought Leaders Podcast
The Apartment Specialist: How Luke Saville Sold 26 Properties Using Only Social Media
TL;DR: Luke Saville transformed his real estate business by making one brutal decision – saying no to everything except apartments. In 12 months, this strategic focus combined with authentic social media storytelling generated 26 direct sales from social platforms with no advertising, proving that specialisation beats generalisation every time. Meet Your Host: Claudio Encina Stepping in as this weeks host,…
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Thought Leaders Podcast
Edge Case Episode 3: Do Real Estate Agents Still Deserve Their Bad Reputation?
You’re at a barbecue. Someone finds out you’re in real estate. The energy shifts. Maybe it’s a subtle eye roll, or a story about their cousin’s terrible selling experience, or that half-joking comment: “Oh, so you’re one of those.” Real estate agents consistently rank near the bottom of Australia’s most trusted professions — even below politicians, according to the Grattan…
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Thought Leaders Podcast
Ryan J. Coyne: The Psychology-First AI Strategy That’s Driving 144% GCI Growth
TL;DR: Here’s what every agent needs to know – the future isn’t about AI replacing agents or agents replacing other agents with better AI skills. It’s about agents who understand where their humanity makes the most difference and use AI strategically to amplify those uniquely human moments. Ryan J. Coyne, Chief Experience Officer at SERHANT, has been pioneering this approach…
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Thought Leaders Podcast
Edge Case Episode 2: Will Virtual Inspections Replace Physical Ones Within Five Years?
It’s the question every property manager is grappling with: Are we heading toward a fully digital inspection world, or will boots on the ground always be essential? The pandemic gave us a taste of virtual-only inspections. Now the industry is split on whether that future is inevitable – or desirable. Welcome back to Edge Case, where we take controversial industry…
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Thought Leaders Podcast
The Art of the Merge: What Happens When Two Real Estate Powerhouses Get It Right
There’s a moment in every business owner’s life when they stare at their ceiling at 3am and wonder: Should I keep building alone, or is it time to find a dance partner? For Randall Kemp, who’d spent 20 years building The Woollahra Group into an eastern suburbs powerhouse, that moment came with a realisation that growth could be accelerated through…
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Thought Leaders Podcast
The AI Whisperer: How One Operations Manager Got 73 Real Estate Agents to Use AI
TL;DR: Regional operations manager Shawn Hayes transformed a 73-person, four-office LJ Hooker network from AI sceptics to successful adopters through personalised training and strategic implementation. Her approach proves that the right rollout strategy – combining automated lead nurturing with genuine human connection – drives measurable results. Most real estate offices trying to implement AI tools face a similar pattern: excitement…
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Thought Leaders Podcast
Edge Case Episode 1: Should Star Agents Get Special Treatment?
It’s the tension every office knows: Your top performer wants more. The team feels undervalued. Someone’s about to leave. But who should it be? Welcome to Edge Case, a new part of Thought Leaders, where we take controversial industry beliefs and properly debate them. No panel discussions where everyone agrees. No softball questions. Just structured debate with real data and…
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Thought Leaders Podcast
The 90% Drop-Off: Why Most Agents Fail at the “Warm” List (And How to Win)
TL;DR: The Warm List Revolution: Adam Joske has cracked the code on what he calls “the biggest hole in our business” – that critical 6-month to 2-year nurturing period where he says 90% of agents disappear just when prospects are getting serious. The Agent Who Beat the Presenters by Playing the Long Game Adam Joske discovered his superpower completely by…
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Thought Leaders Podcast
Breaking Barriers and Building Foundations: Antonia Mercorella’s Blueprint for Industry Leadership
TL;DR: Theatre degree, law practice, then CEO of Queensland’s Real Estate Institute – Antonia Mercorella’s path makes perfect sense once you understand her philosophy. With over a decade leading the REIQ, she’s transformed a century-old institution by prioritising corporate governance over quick wins, making tough constitutional reforms, and creating platforms like RealWorks that virtually every Queensland agent now uses. In…
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Thought Leaders Podcast
How to Use AI to Become More Human (Not Less) with Tara Christianson
TL;DR: In an industry racing toward digital efficiency, real estate professionals face a paradox: the more we automate, the more important genuine human connection becomes. Tara Christianson, National Customer Training Manager at REA Group, reveals how to use AI as a tool for amplifying our humanity rather than replacing it, drawing from her decade of experience helping agents across Australia…
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Elite Agent
Time is Money: Kirstin Dunn’s Approach to AI Implementation That Saves 17+ Hours Weekly
TL;DR: Kirstin Dunn founded Semple Property Group from her dining room table in 2013, scaling it to more than $54 million through traditional relationship-building and exceptional service. But when AI emerged as a viable business tool, she approached it the same way she approached scaling her business: with strategic experimentation, transparent communication, and an unwavering focus on time optimisation. In…
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Elite Agent
The Third Wave: Ben White on Turning Compliance into Profit and Culture into Growth
TL;DR: Ailo co-founder Ben White reveals why property management’s future isn’t about collecting rent – it’s about becoming the essential service provider for entire communities. From turning compliance into profit centres to why your property managers should earn 50% more, this conversation challenges everything you think you know about running a modern property management business. There’s a moment that changes…
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FEATURE INTERVIEWS
How BresicWhitney built a brand-first property platform beyond the portals
In a real estate industry that leans heavily on third-party portals, BresicWhitney has taken a different path - investing in a digital ecosystem that gives the agency full control over its brand, audience, and experience.
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AI Tips and Tricks
The new #1 ranking: How to get recommended by ChatGPT and win more listings
We're witnessing "one of the wildest disruptions" in marketing history, and it's happening faster than anyone anticipated. Samantha McLean unpacks what it takes to become the agent ChatGPT recommends, covering the strategies, digital footprint, and data signals that can help you win more listings in an AI-driven world.
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AI Tips and Tricks
Are tenants ready for an AI Landlord?
There is some innovative stuff happening in the US in property management. But are consumers ready for it?
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AI Tips and Tricks
Samantha can’t come to the phone right now…
Need a PA to answer your phone for you - Meet Lucy your new voice AI.
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AI Tips and Tricks
Zoom’s over. Now what? Smarter ways to capture (and actually use) your best ideas
Want to create your own 'Otter'? Here are some prompts you can use with Claude or ChatGPT
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AREC 2025
33 Top Tips from AREC 2025 Day 1
From Will Guidara's hospitality magic to surfing champion Mark Mathews' lessons on commitment, AREC 2025 delivered game-changing insights for agents ready to rise above the noise. These 33 distilled strategies cut through the fluff—covering everything from negotiating fearlessly and protecting your energy to turning social media into a profit engine. Whether you're battling market uncertainty or building unshakeable client relationships,…
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Elite Agent
Could ChatGPT Hijack Your Next Deal?
What happens when your clients (or their parents) second-guess every recommendation you make with ChatGPT? This telling comment from a Reddit post reveals what can happen when buyers and sellers start trusting ChatGPT more than their agents. In this episode, Samantha McLean shares four proven ways to keep your deals safe from “AI hijacking” — and even turn the trend into…
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AI Tips and Tricks
Real estate loves a good quote, so let’s get social with ChatGPT
A well rounded social strategy should add value to your followers, but if you like a good quote here's how to incorporate some into your overall posting schedule.
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AI Tips and Tricks
Reality check: AI is here, and it’s reshaping your real estate playbook
The AI hype is officially giving way to real-world application—and regulation. From Europe’s landmark AI Act and Zillow’s immersive listing tech to the rise of “vision board” renovation tools and chatbot search, the landscape is shifting fast. Whether you’re experimenting with virtual staging or preparing for new compliance rules, this week’s developments signal a clear message: It’s time for less…
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AI Tips and Tricks
How to call in the advertising greats
Don Draper’s secret tricks for writing irresistible hooks.
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AI Tips and Tricks
Using AI to gather property testimonials
If there’s one thing every agent should be collecting (besides listings), it’s testimonials. And not just the odd Google review — we’re talking real, authentic feedback that captures how you work, what you’re like to deal with, and why people keep coming back to you. But keeping track of kind words across Instagram, DMs, and Google reviews can be a…
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AI Tips and Tricks
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AI Tips and Tricks
The AI Powered Agents Library for Real Estate Professionals
Are you drowning in AI tools and wondering which ones actually work for real estate? Samantha McLean has spent hundreds of hours testing AI tools and prompts so you don't have to.
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Elite Agent
Motivating Agents: Rewards That Work with Dion Besser
TL;DR: Today we’re releasing a new episode of our Thought Leaders podcast that unpacks the practical side of growing a values-led agency. Dion Besser explains how he stabilised a team that tripled overnight, balanced culture with accountability, and kept clients loyal through volatile markets. Listen on YouTube, Apple Podcasts or Spotify—and sign up to get it in your inbox each…
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AI Tips and Tricks
Checklist, camera, action: how to turn real estate to-dos into watchable videos
Checklists are a real estate agent’s best friend—but let’s be honest, they don’t exactly scream “engagement.” If you're looking to level up team training or create clearer communication for clients, it’s time to go from static to cinematic. With tools like ChatGPT and Synthesia (or a little DIY video flair), you can transform your everyday checklists—like open home prep—into short,…
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AI Tips and Tricks
Gary Vee’s top AI & marketing tips for real estate agents
Gary Vaynerchuk, has been a great source of marketing inspiration to me over the years, from reading The Thankyou Economy when it first came out, through blazing trails in speaking and social media - and even for his love of wine.
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AI Tips and Tricks
Why skipping the neighbours at open homes could be costing you thousands
We’ve all done it — reused the same neighbour invite template with a quick address swap, or skipped it entirely. But what if those “nosy neighbours” are actually your best chance at a future listing or a golden referral? With 40% of buyers finding homes through someone they know, it’s time to ditch the template trap and start turning neighbours…
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AI Tips and Tricks
Why every real estate agent needs a SWOT analysis (and how ChatGPT can help)
A classic SWOT analysis is still one of the smartest ways to figure out where you stand—and where you should head next. With ChatGPT now capable of real-time research, this simple exercise becomes a powerful tool for spotting opportunities, dodging threats, and sharpening your competitive edge (without the overwhelm).
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AI Tips and Tricks
How to make suburb snapshots look sharp using AI and Gamma
We eat with our eyes—and so do property owners. Whether it's mashed potato or a suburb report, presentation matters. In this edition of 30 Practical Property Prompts, you'll learn how to turn plain data into stunning, customised suburb snapshots using ChatGPT and Gamma. No design degree required.
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