Samantha McLean
Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.
The ultimate guide: 35 practical ChatGPT tips for real estate professionals
35 actionable AI strategies for real estate agents: write sharper listings, plan smarter, and win clients without working longer hours.
When execution is cheap, judgment is worth the premium
In an era where AI eliminates the "blank page," human judgment becomes the industry’s scarcest resource. Success now…
Edge Case: Will The Real Estate Office Still Exist in Five Years?
"If the office exists just to distribute information, it should die. But if it exists to host trust,…
Tony Morrison: Why Your Best Listing Presentation Happens in Your Office, Not Their Kitchen
"If you're in your environment, you're in control." – Tony Morrison
Why Candice Whinnett Dedicates One Day a Week to AI
"You don't have to be a tech head to get started. You have to be curious, you have…
Richard Manthel: Why July 2026 Is the Finish Line, Not the Start Line for AML Compliance
"One of the things about AML is that it's not what you know – it's what you don't…
Tom Panos: Your 90-Day Playbook for a Fast Start to 2026
Tom Panos reveals to Samantha McLean why the January window is critical, what's really behind the underquoting debate,…
Inside Ben White’s Optimistic Framework for AI-Enabled Property Management
Why the CEO believes property managers who understand their value creation have "nothing to fear" from artificial intelligence.
Raising Professional Standards: Will Higher Barriers Protect Consumers or Choke the Talent Pipeline?
John Foong and Jacob Caine go head-to-head on one of the industry's most uncomfortable questions.
What Does AI Say About You?
When AI answers questions about your property market, will it cite you – or your competitors?
From the Titanic to the “Breaking Bad” House: The Art of the Comeback
"If we were just listing it as a four-bedroom home, it was a nice $350,000 house... The intrinsic…
Tom Harrison: From “Don’t Sign That Paperwork” to Agency of the Year
In 2020, Tom Harrison’s business coach told him he was 'mad' to take sole ownership of a real…
Is Company Culture Overrated? (Do Results Matter More Than ‘Vibes’?)
“What have you got if you don't have results? A whole lot of people sitting around in beanbags…
You’re asking the wrong question about AI
Everyone's using AI to do the same things, just faster. That's the trap. The real opportunity is building…
Nikki D’Agostino: Save 2 Hours Daily With This AI Task Matrix
REIWAs Strata Manager of the Year reveals her Monday morning routine that identifies what to automate, delegate, or…
Mark McLeod: Do This One Thing to Increase Your Listing Win Rate by 400%
Ray White's Chief Strategy Officer, Mark McLeod, offers a data-driven masterclass on agent performance and effective coaching. Leveraging…
Norman So: From Mortgage Broker to Belle Property’s #1 Auction Agent
Principal and Agent at Belle Property Strathfield, Norman So was recently named Belle Property’s #1 auction agent and…
This episode was created entirely with AI
Inside PM1 and Tom Panos' Byron Bay Retreat: What These AI Co-Hosts Discovered About the Future of Real…
The Apartment Specialist: How Luke Saville Sold 26 Properties Using Only Social Media
From ‘crazy’ to a clear niche - why Luke turned down $3M listings to focus on apartments
Edge Case Episode 3: Do Real Estate Agents Still Deserve Their Bad Reputation?
Everyone has an opinion about real estate agents — but are those opinions based on reality or outdated…
Edge Case Episode 2: Will Virtual Inspections Replace Physical Ones Within Five Years?
We're back with another explosive debate in our Edge Case series – this time tackling the technology question…
The Art of the Merge: What Happens When Two Real Estate Powerhouses Get It Right
It's June 2024, and two of Sydney's most successful real estate leaders are doing due diligence on each…
The AI Whisperer: How One Operations Manager Got 73 Real Estate Agents to Use AI
Shawn Hayes, regional operations manager at LJ Hooker Southwest WA, has begun to transform AI resistance into results
Edge Case Episode 1: Should Star Agents Get Special Treatment?
We launched a new debate format in our Thought Leaders podcast for real estate's toughest questions – starting…
The 90% Drop-Off: Why Most Agents Fail at the “Warm” List (And How to Win)
Melbourne's multi-award winning agent reveals the systematic approach that helped him consistently beat stronger competitors – and how…
Breaking Barriers and Building Foundations: Antonia Mercorella’s Blueprint for Industry Leadership
What you can learn about sustainable leadership from the CEO who transformed Queensland real estate by doing the…
How to Use AI to Become More Human (Not Less) with Tara Christianson
In an industry racing toward digital efficiency, real estate professionals face a paradox: the more we automate, the…
Time is Money: Kirstin Dunn’s Approach to AI Implementation That Saves 17+ Hours Weekly
Discover how Kirstin Dunn of Semple Property in WA streamlines workflows with AI, without losing the human touch.
The Third Wave: Ben White on Turning Compliance into Profit and Culture into Growth
Discover why the future of your agency depends on leaning into regulation, turning culture into a profit center,…
How BresicWhitney built a brand-first property platform beyond the portals
In a real estate industry that leans heavily on third-party portals, BresicWhitney has taken a different path -…
The new #1 ranking: How to get recommended by ChatGPT and win more listings
According to the HubSpot team, we're witnessing "one of the wildest disruptions" in marketing history, and it's happening…
Are tenants ready for an AI Landlord?
There is some innovative stuff happening in the US in property management. But are consumers ready for it?
Samantha can’t come to the phone right now…
Need a PA to answer your phone for you - Meet Lucy your new voice AI.
Zoom’s over. Now what? Smarter ways to capture (and actually use) your best ideas
Want to create your own 'Otter'? Here are some prompts you can use with Claude or ChatGPT