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AI Tips and Tricks
How to make suburb snapshots look sharp using AI and Gamma
We eat with our eyes—and so do property owners. Whether it's mashed potato or a suburb report, presentation matters. In this edition of 30 Practical Property Prompts, you'll learn how to turn plain data into stunning, customised suburb snapshots using ChatGPT and Gamma. No design degree required.
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Elite Agent
From Pain Points to Profit: Curtis Thomson on Property Management Automation
Curtis Thomson is something of a systems whisperer for industries bogged down by manual processes. Having cut his teeth in the construction world and then co-founding and scaling the field service management software Simpro across the globe, he witnessed firsthand how disjointed systems and repetitive tasks can drain businesses and the people within them. He saw friends in the trades…
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AI Tips and Tricks
Has ChatGPT been too nice to you lately?
If you’ve noticed ChatGPT sounding unusually polite lately, you’re not alone. Since a recent model update, users across industries — from coders to content creators — have reported a subtle but significant shift in the chatbot’s tone. Responses feel more agreeable, less assertive, and, to some, a little too... nice. But is this a bug, a feature, or a deliberate…
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AI Tips and Tricks
Why most agents fail at negotiation (and how AI can change that)
In markets where listings are up and days on market are stretching out, the difference between closing the deal and losing it often comes down to one thing: understanding motivation. This isn’t just another pack of “ChatGPT prompts.” Built on Bob Moesta’s demand-side selling framework, this exclusive Prompt Pack helps agents decode the real forces behind client decisions—Push, Pull, Anxiety,…
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AI Tips and Tricks
Human-level AI has arrived, here’s what it means for real estate
Artificial Intelligence has crossed a critical threshold, with OpenAI’s o3 model demonstrating general intelligence on par with humans. This isn’t just a tech story—it’s the beginning of a shift in how we work, make decisions, and manage trust in an AI-augmented world. For the real estate industry, the emergence of human-level AI raises profound questions: How will it shape client…
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AI Tips and Tricks
How to train and build a conversational AI in just 10 minutes (step-by-step guide)
Building an AI once seemed like something only tech giants could do. But with the right tools, it is surprisingly simple and fast. In less than 10 minutes, Samantha McLean created a conversational AI that could understand, respond, and even help with real estate tasks.
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AI Tips and Tricks
How AI search may change everything
A new wave of AI-powered search tools is beginning to reshape how we find information online — and real estate may be one of the biggest industries affected.
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Elite Agent
How to build a high performance business with Andrew McCulloch
Today we’re proud to release the first episode of our brand new podcast “Thought Leaders”. In this episode, Samantha McLean goes in depth with Andrew McCulloch, former CEO of Ray White NSW/ACT turned business owner of Ray White Shore Group. Andrew McCulloch is a master of real estate transformation. He’s spent his career understanding what makes high-performing agencies tick—first as a…
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AI Tips and Tricks
Stop letting social media engagement go to waste
You can post all day, but likes and shares alone will not grow your business. Without a clear way to collect your followers' details, you're missing the real opportunity: building a database you own. The simple fix? Create a valuable lead magnet that turns casual followers into email subscribers – and with a little AI help, you can set it…
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Thought Leaders Podcast
Introducing our new podcast: Thought Leaders – Real Estate Reimagined
What’s inside (2 min): Why Elevate is evolving into Thought Leaders Sneak peek of tomorrow’s debut guest How to watch the new video show on YouTube Links & Resources 🔗 Subscribe on YouTube ➜ 🔗 Follow us on LinkedIn ➜ Connect Host: Samantha McLean – @samanthamclean on Linkedin, Instagram and X
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AI Tips and Tricks
Make your market updates more valuable (in less time)
Anyone can rattle off market stats. What your clients really want is your take—what the numbers mean for them, their home, and their next move. Here is a simple, time-saving prompts to write market updates people actually read—and maybe even reply to.
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AI Tips and Tricks
Boost Your GPT Game: Master Advanced Prompting with the Mad Libbing Technique
Prompting isn’t just about asking AI a question — it’s about engineering precision. For real estate professionals using generative AI to produce reports, market commentary or listing insights, better prompts mean better results. Enter the Mad Libbing technique — a powerful yet simple framework that turns vague instructions into structured, repeatable, high-quality outputs.
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AI Tips and Tricks
Manus AI goes beyond chatbots to take on real-world tasks
China's Manus AI represents a big leap from chatbots to autonomous agents capable of executing real-world tasks with minimal human intervention.
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AI Tips and Tricks
10 Lessons for Real Estate in the Age of AI
AI is no longer something agents can ignore — it’s reshaping how top-performing real estate professionals manage their time, communicate with clients, and stay ahead of the competition. Inspired by Shopify’s “AI-first” approach, Samantha McLean has pulled together ten lessons every agent, BDM and business owner should know right now.
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AI Tips and Tricks
The proactive real estate agent: five AI-powered strategies that will win you more business
If you’re still stuck doing everything the hard way, it might be time to call in some backup — the AI kind. From sorting your leads to writing your emails, smart agents are using AI tools to get ahead without burning out. Here are five AI-powered strategies that’ll help you work smarter, stand out from the crowd, and bring in…
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AI Tips and Tricks
Using AI to help you make better business decisions
If you need some help with a tough decision, AI can help you think laterally.
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AI Tips and Tricks
Are you the ‘Favourite or the Fool?’ Real estate agents are using ChatGPT to find out
Stop wasting time on listing presentations that go nowhere. Learn how top real estate agents are using ChatGPT and Steve Schull’s “Favourite or Fool” framework to qualify leads, improve conversion rates, and protect their time.
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AI Tips and Tricks
Empathy mapping: winning your customers hearts and minds
In real estate, knowing your client goes beyond demographics and property preferences, it’s about understanding their emotions, fears, and motivations. Empathy mapping is a proven technique to help agents gain these insights and tailor their communication accordingly. With AI tools like ChatGPT and Crystal Knows, the process becomes faster, more accurate, and highly personalised.
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AI Tips and Tricks
The AI-driven content strategy real estate agents can’t afford to ignore
Want to generate more leads without cold-calling or chasing? This AI-powered content strategy shows real estate agents how to build trust, stand out online, and attract clients with ease. Learn how to turn everyday questions into high-value content that works for you 24/7.
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AI Tips and Tricks
Boost your real estate strategy with SCAMPER and AI-Powered thinking
Standing out in real estate isn’t getting any easier. With market conditions shifting, marketing channels overcrowded, and time forever in short supply, creativity often ends up on the backburner. But what if coming up with fresh ideas didn’t have to be so hard—or time-consuming? Samantha McLean breaks down how to use an age-old creative framework, SCAMPER, and combine it with…
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AI Tips and Tricks
Set priorities like a pro with AI
In the always-on world of real estate, where juggling a million priorities feels like a badge of honour, staying productive without burning out is easier said than done. Samantha McLean explores how classic time-management wisdom — like the Eisenhower Matrix — can get a modern refresh with the help of AI.
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AI Tips and Tricks
Levelling up your AI assistant: better prompts get better AI answers
We’ve all done it—typed a slightly irritated question into ChatGPT like it’s a lazy assistant who’s forgotten how to be helpful. And when the answer comes back bland, we assume it’s the AI that’s underperforming. But here’s the twist: just like with any team member, if you want better results, you’ve got to give better direction.
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Thought Leaders Podcast
Elevate Rewind: The best advice from 466 episodes
After 466 episodes of Elevate, we're launching into a new era with two exceptional compilations of the sharpest insights, best strategies, and timeless advice from some of Sam's favourite episodes.
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AI Tips and Tricks
Turning hesitation into opportunity in real estate
Test your objection-handling skills with this interactive GPT tool that builds confidence, sharpens communication and improves client trust.
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AI Tips and Tricks
What do your clients think of you using AI?
Recent research shows a trust gap in how agents view AI - confident in their own use, sceptical of others. So what does that mean for how we talk about AI with clients? And when should we be upfront about using it? Samantha McLean unpacks what buyers and sellers really think—and how agents can build trust while using tech behind…
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TECH + SOCIAL
How to turn any Loom video into a time-saving SOP with AI (perfect for real estate teams)
If you're still writing standard operating procedures (SOPs) from scratch, you're missing a trick. With tools like Loom and AI, you can now turn any screen recording into a polished, easy-to-follow process document in a fraction of the time.
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Elite Agent
Income goals made clear with ChatGPT
It’s not magic—it’s maths. Find out exactly how many prospects you need each month to make your income goal
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Elite Agent
How to build a real estate marketing system with ChatGPT
In real estate, you know that everything hinges on marketing. It’s what attracts potential buyers, showcases properties, and helps you stand out in a competitive market. Without a solid marketing strategy, you risk wasting resources, time, and effort. A system can help you streamline processes, automate repetitive tasks, and focus on high-leverage activities. Plenty of people in the real estate…
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Real Estate News
Former US Vice President Harris to Headline AREC25
The Australasian Real Estate Conference (AREC) has announced former US Vice President Kamala D. Harris will participate in a moderated conversation at this year’s event, marking her first speaking engagement in Australia. The 27th annual conference, returning to the Gold Coast Convention and Exhibition Centre on May 25-26, will feature 32 speakers under the direction of AREC Founder John McGrath.…
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Thought Leaders Podcast
Ben Kingsberry: Balancing technology and human connection in real estate
In this episode of Elevate, Harcourts Kingsberry CEO Ben Kingsberry shares why real estate leaders need to rethink their approach to technology, the hidden cost of over-automation, and how creating a workplace people want to be in is transforming his business from the inside out.
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Elite Agent TV
Your Business Exit Isn’t the End — It’s Your Next Chapter
Let’s be honest, most of us don’t like thinking about what happens when we’re no longer around. The word “exit” itself makes many people wince—it sounds so… final. And a bit negative, right? But here’s the thing: planning for leadership transition isn’t admitting defeat or waving the white flag; it’s actually one of the smartest business moves you can make.…
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Real Estate News
LJ Hooker Partners with Ailo to Boost Property Management Efficiency
Property managers at high profile LJ Hooker offices are reporting dramatically reduced administrative workloads, sub-1 per cent arrears rates, and happier clients after the real estate group’s new partnership with property management platform Ailo. The partnership, announced today, aims to help LJ Hooker’s franchise network enhance customer service while creating new business opportunities through the all-in-one platform that manages payments,…
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Elite Agent TV
The Contrarian Hook: What Real Estate Agents Can Learn From Ryan Reynolds and Alex Hormozi
Through his contrarian advertising approach, Ryan Reynolds helped Mint Mobile gain over 2 million customers. This success wasn’t random or based solely on celebrity appeal—it came from calculated positioning. The “Us vs Them” framework formed the backbone of their campaign, clearly establishing Mint Mobile as the underdog fighting against massive wireless companies. This approach can work exceptionally well when you’re…
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Thought Leaders Podcast
Lauren Robinson: building a property management business with purpose
Lauren Robinson built a high-performing property management business at 29, and now she’s sharing why she wishes she had done it even sooner.
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Thought Leaders Podcast
Sally Patch: How to successfully launch a new agency
Many aspiring real estate entrepreneurs rush into agency ownership without proper preparation, setting themselves up for preventable challenges. In this episode, Sally Patch shares tips for launching smoothly, avoiding common pitfalls, and building a thriving business from day one.
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