REA Group continues its focus on AI-powered features that simplify the property journey and offer consumers more choice and flexibility
Australia’s number one address in property, realestate.com.au, has developed its first real estate app for ChatGPT, offering property seekers a new way to find their next home.
Australians can now search in ChatGPT for properties listed for sale on realestate.com.au.
Users can prompt ChatGPT in the same way they speak using conversational language and listings will be delivered directly from realestate.com.au in a helpful map view.
The app will show photos, features, listing descriptions, pricing information and will guide buyers to contact an agent, save a property or click to view more on realestate.com.au.
The launch of the app in ChatGPT follows realestate.com.au’s recent announcement it is continuing to invest in AI-powered features that offer consumers more choice, flexibility and simplify the property journey.
Reaching more consumers in more ways with engaging and personalised experiences underpins the value realestate.com.au provides customers and supports the ongoing delivery of quality leads.
REA Group Chief Product and Audience Officer, Jonathan Swift, said: “Some property buyers are beginning to use AI tools in their property journey, and we’re seeing a higher uptake with younger property seekers.
Ensuring listings on realestate.com.au are easily available to this cohort of Australians means we can support them early in their property search and continue to engage them on platform with personalised experiences and in- depth information on realestate.com.au throughout their entire journey.
“Property seekers come to realestate.com.au because it’s a trusted source of information and we have more homes for sale than anywhere else. Our success is in connecting property seekers with agents and vendors, and our realestate.com.au app in ChatGPT is another way we can do that. Buyers can now find trusted, accurate and up-to-date listings wherever they’re searching.
“This is an exciting milestone as we continue to deliver on our consumer engagement strategy and complements the suite of AI-prime features rolling out on realestate.com.au. Our unparalleled audience and proprietary data places us in a strong position to harness AI and deliver unique and valuable insights and experiences for our customers and consumers,” said Mr Swift.
realestate.com.au ChatGPT app is available to logged-in ChatGPT users, who can:
- Search for properties to buy anywhere in Australia
- Apply common filters such as budget, bedrooms, bathrooms and features
- Sort results by price, newest listings or relevance
- View listing previews with up to seven photos, property details and agent information
- Ask complex questions like, “Can you show me 3-bed townhouses near Richmond in Melb under $1.5m with a garage?”
- Refine the search conversationally by telling ChatGPT what to change.
Over time, realestate.com.au will explore additional capability in the app and will work with OpenAI to iterate the experience.
For more information and to connect the realestate.com.au app inside ChatGPT, go to Profile > Settings > Apps > Add more > Search realestate.com.au > Select realestate.com.au > Start chat.
