Avi Khan, Founder of The One Conference, said the event, in its fourth year, represented a pivotal moment for the real estate industry, bringing together leaders committed to raising standards through exemplary practice rather than reactive regulation.
“This groundbreaking event addressed the defining challenges facing real estate today: public scrutiny, eroding trust, and the urgent need for sustainable career practices,” said Mr Khan, a lawyer by trade who owns Ray White AKG with offices in Marsden, Daisy Hill, Brookwater and Greater Springfield plus Sell Buy Legal.
The One Conference champions a new paradigm where performance excellence and ethical conduct go hand in hand.
“Real estate is at a defining moment. Public scrutiny is higher than ever, and trust has to be earned every day. The One Conference exists to be clear about the path forward,” Avi said.
“This isn’t a conference that celebrates performance alone. It celebrates how performance is achieved, with integrity, transparency, and accountability. With growth and attention comes responsibility. As leaders, we don’t lift standards through noise or outrage, we lift them through example.”
Several high-profile speakers shared their insights and success strategies. Jason Daniel, founder of global fitness apparel brand LSKD, detailed his journey from selling T-shirts at motocross tracks to building an international business with 12 new stores planned for 2026.
“I grew up with the founder of FitStop and fell in love with the community around functional fitness. By September of that year, we had flipped the business on its head, made the change to LSKD, and went to work for a purpose,” he said.
Perth luxury real estate agent Vivien Yap from Ray White Dalkeith | Claremont shared her philosophy on creating emotional connections with clients.
“Luxury is about crafting the emotional connection with the client,” Vivien said. “I immerse myself in their world.”
Josh Phegan, a globally renowned real estate coach, emphasised the importance of structure and discipline.
“Structure and discipline create freedom, not restriction. Short early conversations lead to wild success. You get known for what gets done. The small decisions on a daily basis determine your mediocrity or your mastery,” he said.
Sam Guo, Kollosche’s number one agent on the Gold Coast, reflected on his journey from newcomer to market leader after arriving from China 24 years ago.
“When you stay in a small pond you believe you are a bigger fish. For me, I believe in what I can achieve. If you doubt yourself, you will stay where you are. Mindset is the key. Unblock the blockages,” he said.
Bresic Whitney CEO Thomas McGlynn highlighted the importance of integrity and discipline in real estate success.
“Unfortunately in our industry we clap and reward all our flashy things. We very rarely give awards out for integrity or discipline – but these are the things you need to be obsessed about,” Thomas said.
Gavin Rubinstein, founder of The Rubinstein Group, shared his philosophy on client responsiveness.
“When you’re in this business, 9.30pm phone calls aren’t interruptions – they’re opportunities,” Gavin said.
“Whether someone is buying or selling, I respond immediately. That’s non-negotiable.”
Ben White, co-founder and CEO of Ailo, urged property management professionals to embrace AI technology.
“AI will solve problems you didn’t even know you had. Focus on the hidden things that you didn’t even think were solvable. AI will solve problems for landlords too. The potential is limitless,” he said.
Aaron Woolard from Place New Farm shared his journey from nearly leaving the industry after a difficult first year to now handling 170 transactions annually.
“I was thinking about getting out of the industry after that first year,” Aaron said.
“But it was the atmosphere, culture, and people that transformed real estate from a 9-5pm structure into something meaningful.”
Alex Jordan, the top residential agent in Queensland and number one agent for McGrath nationally, emphasised the importance of market knowledge.
“A lot of agents don’t study their market to have an educated degree that I do, it’s a relationship business, and if your advice isn’t backed by knowledge, you don’t want to kill the dream.”
