Agents looking to sharpen their social media presence now have a new tool in their digital kit thanks to Domain.
How to Stay Ahead on Social Media is a free, downloadable guide created by Domain – the number one most engaged Aussie property portal on social¹ – to help agents build their brand, attract more leads and convert digital engagement into business growth.
The guide breaks down practical, platform-specific strategies tailored to real estate, offering insights from top social networks including TikTok, Meta, and LinkedIn, along with expert tips from leading real estate coach, Josh Phegan.
“Our guide, How to Stay Ahead on Social Media, is part of our ongoing commitment to supporting agents,” says Belinda Sinclair, Head of Sales and Agent Partnerships.
“We know that 58% of Australians use social media for brand research², so it’s never been more important for agents to have a social media presence.
“Domain is already a market leader in terms of its inclusion of social media extension in our paid listings, and this guide will further help to simplify social media by providing agents with practical, actionable takeaways so they can get back to doing what they do best: building relationships and closing deals.”
The Social Media Playbook for Agents is available now for free download.
Download the free guide here ➝
¹ Based on: 1) Hootsuite data as at 29/01/25, relating to average estimated engagement per in-feed post versus realestate.com.au on Facebook and Instagram, from December 2023 – December 2024. Average estimated engagement is calculated by Hootsuite as the sum of estimated engagement for the date range, divided by # of days in date range, and includes A) for Facebook, reactions, comments + shares, B) for Instagram, likes + comments. 2) Highest total number of profile likes on TikTok (i.e. # of times a user has liked a post) as at 29/1/2025, versus realestate.com.au and view.com.au.
² Meltwater, Australia Digital 2025 Report.
