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What is quiet quitting and will it infiltrate real estate?

At workplaces across the country, when the clock ticks over to 5pm, a throng of employees turn off their computers and head home.

Thereโ€™s no working back late or overtime.

In fact, thereโ€™s no doing anything beyond the minimum their job requires to get paid.

The term โ€˜above and beyondโ€™ is no longer in many workersโ€™ vocabulary when it comes to applying themselves at work. 

The movement is called โ€˜quiet quittingโ€™, and while it doesnโ€™t actually involve resigning, it does mean more and more workers have decided to shun the hectic, โ€˜do extraโ€™ culture many workplaces operate under.

What is quiet quitting?

Itโ€™s a trend thatโ€™s always been around, but lately, it has garnered pace thanks to a TikTok content creator that goes by the name of zkchillin, who recently posted a video on the topic that has since gone on to gather millions of views.

โ€œI recently learnt about this term called quiet quitting, where youโ€™re not outright quitting your job, but youโ€™re quitting the idea of going above and beyond,โ€ he says.

โ€œYouโ€™re still performing your duties, but youโ€™re no longer subscribing to the hustle culture mentality that work has to be your life.

โ€œThe reality is, itโ€™s not, and your worth as a person is not defined by your labour.โ€

Queensland President of the Career Development Association of Australia, Jennifer Luke, says quiet quitting isnโ€™t about being lazy but relates to employees reassessing their career, life and goals.

Itโ€™s also about avoiding burnout.

โ€œA lot of people have misread quiet quitting as meaning slacking off, but thatโ€™s not actually what itโ€™s all about,โ€ Jennifer says.

โ€œPeople are quiet quitting because they have hit burnout.

โ€œItโ€™s also important to note that this has been around for a while. Quiet quitting is just a new term thatโ€™s been slapped onto something thatโ€™s always been there in the workforce.โ€

The impact of the pandemic

Jennifer says the TikTok video has certainly heightened the trend, as has the array of workplace changes influenced by the COVID-19 pandemic, lockdowns, worker shortages and people deciding to stop and ask the question, โ€˜why?โ€™ in various areas of their lives.

โ€œItโ€™s really about people stopping and looking at their current job and asking themselves, โ€˜Why am I doing this job and where am I wanting to go with it?โ€™โ€ she explains.

โ€œSome people have gone, โ€˜Iโ€™m putting a lot of effort into this role, but I actually really donโ€™t know why Iโ€™m doing itโ€™.

โ€œTheyโ€™ve got caught up in the hustle of it, and theyโ€™ve decided to pull back. They will keep working in their job and doing everything they need to do in their job, but theyโ€™re really starting to reevaluate their path and looking for more meaningful work.

โ€œEven those that are wanting to open up promotional pathways, for example, are still making sure theyโ€™re not sacrificing their wellbeing in the process.โ€

Jennifer says working from home during the pandemic and lockdowns had also shown workers how productive they could be once a lot of office โ€˜white noiseโ€™ was removed.

Reducing the number and length of meetings, switching to Zoom, and cutting commute times also helped hand workers back time in their day, which many reallocated from overtime to family time.

โ€œA lot of people saw how much more productive they were, and now thatโ€™s slowed right down again,โ€ Jennifer says.

โ€œItโ€™s made them realise they donโ€™t want work to consume their entire life.โ€

Jennifer Luke.

Will quiet quitting infiltrate real estate?

But can quiet quitting work in real estate – an industry that is known for its hustle culture?

Coach Caroline Bolderston, who runs the Being Bold academy, says quiet quitting can work in some areas of real estate but not in all segments.

โ€œDifferent departments could respond to this differently,โ€ Caroline explains.

โ€œSales, by nature, is an effort equals reward environment, and I donโ€™t think the โ€˜hustleโ€™ comes from the expectations of the principal, but from the individual.

โ€œA lot of people get into sales because they want to make a lot of money. If you want to get your fair share of market transactions, you have to go above and beyond because you have to beat your competitors.

โ€œSo on that side of real estate, you canโ€™t quiet quit or you wonโ€™t reach your goals.โ€

But Caroline says some sales agents donโ€™t join the industry to make the most money, but to enjoy a flexible lifestyle and, for those agents, the quiet quitting trend may work.

โ€œThey may be able to adopt that practice, and while it will have an impact on their results, they may be ok with that because theyโ€™re not in it to be the biggest or the best,โ€ she says.

โ€œTheyโ€™re in it to have a decent life that then gives them time with their friends, their family, or their pastimes and their hobbies.โ€

Caroline Bolderston
Caroline Bolderston.

Why your energy type matters

Caroline also explains that a personโ€™s โ€˜energy typeโ€™ will influence whether or not quiet quitting will work for them.

The DISC model – standing for dominant, influencer, steady and compliant – emphasises that while people may adapt over time, you never lose your core, natural wiring.

Caroline says quiet quitting would not work for dominant and influencer types.

โ€œThe dominant and influencer styles are the ones who look to the future,โ€ she says. 

โ€œItโ€™s all about results. Theyโ€™re fast-paced. Theyโ€™re wired that way naturally, and if somebody told a person whoโ€™s wired like that to slow down, they might be able to do it for an hour or two, but then their energy would take over, and they wouldnโ€™t be able to help themselves.โ€

At the other end of the scale, the S and C energy types prefer a steady, paced, process and system-driven environment. 

โ€œQuiet quitting is more likely to naturally happen to those who are wired with C and S energy,โ€ Caroline says.

Typically C and S energy applies to those in administration and even property management, Caroline says.

But rather than turning to quiet quitting, Caroline urges property managers and administration staff to make use of the latest software programs to automate processes such as maintenance.

โ€œYou donโ€™t have to necessarily quiet quit, you just have to quietly use technology,โ€ she says.

Alternatives to quiet quitting

Caroline also urges real estate professionals thinking about quiet quitting to instead adjust the expectations of their clients so they can take time out. 

These boundaries relate not just to annual leave, but to start and finish times and days off during the week.

โ€œI donโ€™t believe in being available 24/7,โ€ Caroline says.

โ€œI believe in doing what you need to do to get where you want to go, but Iโ€™m also a big believer in people only wanting what we tell them they can have.

โ€œSo, when it comes to customer service, if we say weโ€™re available 24/7, of course people are going to expect that.

โ€œA lot of my clients are putting in boundaries around their time out, and theyโ€™re shocked and surprised that their clients are ok with it.โ€

Caroline says instead of quiet quitting, another strategy that silences white noise is staying off social media and turning off all of your notifications, including for email and team messages, while you instigate set โ€˜focus blocksโ€™ for set times.

โ€œWhen you finish a focus block, then you go and check all of your notifications,โ€ she says.

For employers looking to reduce the number of employees turning to quiet quitting, Jennifer says investing in office wellness strategies is important, as is providing flexible working options for team members.

โ€œWhenever something can be done online, such as a meeting, do it,โ€ she says.

โ€œOffer your team as much flexibility as possible, and they will appreciate it.โ€

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Kylie Dulhunty

Former Elite Agent Editor Kylie Dulhunty is a freelance content producer for the Elite Agent audience, leveraging her extensive copywriting and real estate expertise.