Todayโs world is filled with technology; so much so that many feel itโs making us โless human’.
Our mobile devices are never far from reach. We sit at the family dinner table using one hand to eat and the other to tap away on our iPad. We go to our kidsโ soccer game on the weekend with our smartphone pinging away in our back pocket with the arrival of every text message. And we perch ourselves in bed late at night with our laptop to do one last check of our inbox before turning the light off.
Technology has permeated our business lives too. We all seem to be locked in a constant battle with overflowing inboxes and an avalanche of text messages. Yes, weโre communicating more with our clients. But do we actually have better relationships with them?
Real estate has been and always will be about relationships โ and technology can be leveraged to enhance your client relationships.
COMMUNICATING IN REAL TIME
Your clients expect to always be โin the knowโ. Whether itโs an investor wanting confirmation that rent is up to date or a tenant asking for the status of a repair request, clients have a โnowโ mentality. If you meet their expectations, itโs a good building block for your relationship. But if you donโt, you may find your relationship on shaky ground.
Staying on top of everything is challenging, but it doesnโt always have to be. Enter automated alerts. The beauty of automated alerts is that you can define trigger points for particular communications to go out. Whether itโs arrears, inspections or maintenance, automated alerts can help you take control of the communication process and alleviate your workload. At the same time, youโre building your client relationships.
With PropertyTreeโs fully integrated Automated Communications platform, you can effectively โset and forgetโ and let PropertyTree do all the hard work for you. Itโs easy and effective โ and youโre communicating with your clients in real time.
Have your relationships with your clients been enhanced through this automation? Yes. But is it enough? Definitely not.
PICKING UP THE PHONE
With the rise of email, SMS and the plethora of other messaging apps, many of us no longer take the time to pick up the phone.
Yes, itโs easy to type a quick email or tap out a short text message. But would your client relationships benefit more if you took the time to speak with them? The impact of hearing your voice, being able to ask questions and knowing that youโve taken time out of your busy day to touch base with them shouldnโt be underestimated.
But letโs take it one step further.
Rather than just being a voice at the other end of the line, let your clients see you.
Using apps like FaceTime and Skype has become second nature for many of us in our personal lives. We all have the tools we need in our pocket and on our desk, so why arenโt more of us using them to strengthen our relationships with our clients?
Human beings are visual creatures, and FaceTime and Skype allow you to communicate via two senses, sound and sight, rather than just one. Allowing your clients to connect with you visually is a powerful way to build your relationships.
So now that youโve come out from behind your device and connected with clients over the phone, whatโs the next step?
PUTTING IN SOME FACE TIME
Without a doubt, relationships are best built in person. We undoubtedly respond better to people whom weโve met and interacted with. Yes, having lunch or a coffee with a client takes time, but itโs time well spent.
โBut where will I find the time?โ, I hear you ask.
Fundamentally, property management is a people business and technology can give property managers the time they need to interact with clients. Thatโs why using tools like automated alerts is so important. They save time. Far from detracting from your client communications, they allow you to have a better quality of interaction. Youโre free of being bogged down with routine and mundane communications. You have time to meet with your landlords and talk about how they can maximise their investment.
And letโs not forget that, when youโre out and about with clients, technology gives you on-the-spot access to the information you need. If a client asks a question, you want to be able to give them the answer right away. Itโs not good enough to say, โIโll let you know once Iโm back in the officeโ. By using a cloud-based property management solution like PropertyTree, you can access everything you need when youโre out and about. All you need is your device and access to the internet.
GIVING YOU BACK TIME
Using technology to communicate with your clients is an extremely valuable way to build relationships. But donโt let your relationships get lost in cyberspace.
Youโll never replace your friendly voice with an email or your genuine smile with an emoji.
While technology can help you leverage your natural abilities, it will never replace them โ so take advantage of the tools on offer to enhance your client relationships.