According to The State of Real Estate Marketing report by Constant Contact, lead generation remains the top challenge for real estate agents.
In today’s fast-moving property market, real estate agents are managing it all, from building their brand and managing client relationships to handling listings and closing deals.
But without a consistent pipeline of qualified leads, even the most dedicated agents can find it difficult to achieve consistent growth.
- 48% of agents say generating high-quality leads is their top hurdle
- 37% struggle to nurture and convert leads into clients
- 40% say standing out from competitors is an ongoing challenge
These challenges stem from a lack of time, inefficient tools, and limited access to scalable systems.
Nearly one-third of agents (31%) are struggling to effectively implement the right tools to market effectively, while another 30% struggle to keep up with the pace of change in real estate tech.
Even seasoned professionals are finding that without the right support, effort alone isn’t enough to drive long-term success.
What’s Fueling Agent Success Today
The most successful agents aren’t necessarily putting in more hours — they’re working with more effective systems.
They’re using technology to simplify and scale their marketing, stay front-of-mind, and move faster on opportunities.
They’re supported by real estate agencies that provide intuitive tools, streamlined workflows, and centralised platforms.
This support makes it easier to personalise outreach, nurture leads, and show up consistently.
When agencies offer this kind of scalable support, agents unlock more listings, and agencies benefit from stronger brand visibility, performance, and profitability.
Want to benchmark your strategy and stay ahead of what’s next?
Essential Blocks Advanced Heading
Constant Contact surveyed real estate professionals across Australia, New Zealand, and North America to uncover:
- How agents are managing their own marketing, tech and tools (and where they’re getting stuck)
- Where real estate agencies can step up to offer scalable support
- Why automation is a real growth lever in today’s market
Whether you’re an agent feeling stretched thin, or an agency leader ready to amplify your team’s potential, this report is your blueprint for smarter, more effective marketing in 2025.
How to Win More Business
Want real-world marketing and prospecting strategies from one of the industry’s top coaches? Check out our Real Estate Marketing Masterclass with Tom Panos on Wednesday, 30th July at 11:00am AEST.
About Tom Panos
Founder & Director
Tom Panos is widely recognised as an influencer and the go-to coach in the real estate industry.
Many of the highest-performing agents, including million-dollar agents across Australasia, have engaged in his coaching and training programs, including the Real Estate Gym.
Tom Panos has been immersed in real estate for over 30 years.
Starting from when he opened his own real estate office at the age of 22.
After achieving record prices on Channel 9’s TV show “The Block”, he is one of the most sought-after auctioneers in Sydney’s Inner West.
The agents Tom coaches have achieved massive results in a short amount of time because of his first-hand experience as a real estate business owner and sales agent.
In addition, Tom uses evidence-based techniques from his Master’s degree in Management (Coaching Psychology) to train agents.
