Sales & Marketing
How the best agents find, win, and keep their clients. Prospecting strategies, listing presentation craft, personal brand building, and marketing that actually earns its keep.
Market Buy and Podium join forces
Online offer management system Market Buy and review and text messaging service Podium have officially joined forces in a move they describe as a “win for agents”.
The dos and don’ts of SMS marketing
Podium has revealed the dos and don’ts of a successful SMS marketing campaign.
The power of relationships: Conor Canning
Last year, Tasmanian real estate agent Conor Canning stole our hearts as part of the ultimate love story…
Five prospecting tips for 2021
Prospecting is an ever-popular topic in the real estate community, especially right now when we are all brimming…
Fresh ideas to revive an old listing without asking for more VPA: Anton Babkov
Even though it's a seller's market, there are ways you can get more eyeballs to your listings without…
The art of negotiation – find their motivation
Gino De Iesi is the Principal at McGrath Northcote. Here, he shares his tips for negotiating with potential…
How Victoria’s #1 agent sold through Stage 4 lockdown
Michelle Stephens from OBrien Real Estate Carrum Downs has won Residential Sales Person of the Year at the…
Early Access
Domain has launched an innovative new platform that’s set to “turbocharge” the value agents can offer vendors shortly…
From Olympic Gold to real estate gold: Gail Miller reflects on Sydney 2000
Gail Miller is the founding director of Goldstone Property Sales
The ultimate guide to real estate prospecting resources
We have trawled the Elite Agent archive, as well as the entire living history of the internet, to…
30 minutes with Daniel Lee – Plum Property Brisbane
In Brisbane’s inner west, independent agency Plum Property is causing a bit of a stir. The growing brand…
Tony Issa: Being true to others and ourselves
Boosting exposure with innovative marketing
Tenants play key role in rent roll growth
Donna Gordin: Following my instincts
Years in the industry? Seems like forever, but in 1993 I started in a family business working for a…
Owning the narrative: building your presence online
In her 2020 Transform lesson, digital marketing expert Tiffany Wilson advises agents to counteract the confusion many buyers…
Hyper local prospecting
If it were Day 1 in real estate again… what would you do differently?
Getting back on track post COVID-19
11 ways to attract new listings during COVID-19
Why we can’t see the blinding obvious
Quick decision-making is a given in real estate, but could our thinking be holding us back? Pancho Mehrotra…
5 tips for real estate agents working with separated couples
If these walls could talk: How videography can tell luxury homes’ stories
They say home is where the heart is, and that's exactly what Goldeneye Media tries to capture in…
How to put together the perfect deal?
Creating the perfect real estate deal where the agent is happy and the vendors are ecstatic is multi-faceted.…
Find your tribe
You can’t be everything to everyone. That’s the message David Stewart wants you to remember in 2020. He…
Big versus boutique
The question of whether to run a big real estate agency or a small, niche offering has never…
The social media switch
Social media is the place to go to help build your brand, but is one platform better than…
The most popular keywords to sell a listing
Push past the plateau
Getting to a fork in the road is common in life and in business. But what happens when…
How do top-performing agents convert more leads?
Four tips for building greener homes at a better price
Top 5 real estate podcasts of 2019
This year Samantha McLean sat down with a stellar line up of guests on Elevate – from industry…