OPINION
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Manos Findikakis: The commission split debate
The agent commission split and franchise fee debate is a common topic of discussion amongst real estate colleagues and agent principals. ‘What is a fair rate? What am I getting for my split? Am I paying too much?’ These are often the questions raised. While most focus on the commission split, and usually the side they ‘have to give away,’…
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How your CRM app can save you time
Real estate agents are often pressed for time. Eagle Software Head of Sales Trevor Bragg explains how a smart CRM app can save you time and make your to-do list shorter. The number one tool for real estate agents is their mobile. Today, it’s generally expected that the software we use has an accompanying app that allows you to work…
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The power behind being persuasion smart
Influencing skills expert Michelle Bowden believes the way we prefer to be persuaded can often influence how we try to influence others. A Persuasion Smart Profile could be just what you need to sell with more confidence, inspire your team, and improve customer experience. How persuasive are you? Do people listen when you speak? Do you often get your own way? Every…
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The real estate revolution is gaining pace
Major change is rarely an overnight event. It takes a great idea, time, and the ability to bring others on board with your infectious enthusiasm. Revolution requires momentum – once that’s built and becomes entrenched, you either get on board or get out of the way. Of course, change is also resisted by some – people whose established income streams…
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Listing Loop: How to overcome low stock levels
The property market has been ticking along at a pretty rapid pace this year, with low stock levels helping boost prices. It’s a great result for vendors, as well as agents (as long as they’re the one with the listings). There’s no doubt that limited stock makes for heightened competition among agents. Even the best in the business need to…
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When is a disruptor really a disruptor?
For the best part of the past two decades, the term “disruptor” has been a popular buzzword in the real estate industry. Every new shiny piece of PropTech promises to be the biggest and the best thing since sliced bread, but few really are. We’ve seen cut-price commission and crowd-funded and owned models come and go, as well as share…
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How real estate agents can create engaging content for the blog section of their website
It’s not every day an average person looks for a real estate agent. But when they do, agents need to have an established, engaging online presence to win their business.
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How to conquer your fear of self-promotion
Self-promotion is part of the real estate game. While most agents are comfortable with building their personal brand, some shy away from it at all costs. Mindset coach Jet Xavier examines why this is, and how you can overcome your fears. When it comes to promoting, branding, marketing and putting yourself out there, you would think every real estate agent…
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Manos Findikakis: The reverse bucket list
Manos Findikakis explains the concept of a reverse bucket list and how working from past success can help you achieve future goals
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Five lessons from 15 years in business
Dan Argent shares the five big lessons he's learned after 15 years as a business owner and, now, start-up founder.
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Be so good they can’t ignore you
Eview Group takes a page out of comedian Steve Martin's playbook when it comes to developing brand identity as a real estate agent.
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What real estate can learn from McDonald’s
There’s no doubt technology is important, and I believe in what it can provide us with now and in the future. However, real estate, at its very core, is a relationship business. I often ask many people I work with to make a list of all the contacts they have a relationship with that they have never spoken to. When…
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The impact of the Lords of Property Instagram page
A few days ago, I received a link to an Instagram account along with a laughing emoji. The account was called Lords Of Property, which instantly made me cringe at the thought of what stomach-churning content could potentially be on it. I was expecting to see rented Lamborghinis, no socks, and other stuff disguised as ‘motivation’ spewed from some self-idolising…
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Three ways to capitalise on a hot market right now
Few would argue that the property market is pretty hot in Australia right now. Buyers are out in force, properties are selling quickly and for a lot more than they were in recent years. While some may tout now is the time for agents to sit back, relax and reap the rewards of a buoyant market, that’s precisely what I…
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Your internal technology: Accessing your central nervous system
In part one of this special two-part feature, Shane Kempton explores why we feel flat after achieving a long-desired goal, which feel good hormones are responsible for keeping us happy and how we can access more of them. Have you ever been on a great holiday, only to return feeling unmotivated and devoid of energy? Similarly, have you achieved a…
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John Knight’s end of financial year top tax tips
It can be difficult to determine where to draw the line with tax deductions. While we all want to make the most of the end of financial year (EOFY) savings, it can be easy to slide into dubious territory. BusinessDEPOT founder John Knight outlines the simple ways you can improve your EOFY with his top (and legitimate) tactics. Instant assets…
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Listing Loop: Three myths about selling off-market
Selling a property off-market may not be a new concept, but it has gained a lot of traction in recent times. It’s not uncommon to drive around the streets of any major city or town and see a ‘sold sign’ appear out the front of a property when just 24 hours earlier, there was nothing there. Not even a ‘for…
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Stop complicating a simple business
Eview Group co-founder Manos Findikakis reveals his simple steps to go from an apprentice to an attraction agent. Each year, I am reminded and grateful for the amazing opportunities a career in real estate presents. This year in July, I am lucky enough to celebrate 18 years in our amazing industry. Throughout this incredible journey, I have felt blessed beyond…
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Making the most of your marketing
Creating a company brand that resonates with clients is an ever evolving process. Direct Connect Chief Executive Officer David Holman explains how the utility connection provider approaches its marketing material so that it meets company values and consumer needs. The new financial year is upon us once again, and we are working towards setting our goals, ready for a successful…
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The culture playbook 101
Agencies talk about having a great culture, but what does it really mean and how do you create one? In the first part of a three-part series, Hannah Gill examines what a culture playbook is and the initial steps leaders must take to craft one. You can bet most businesses and teams have values of some description, but what do…
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The fundamentals to becoming a million-dollar agent
The key to becoming a million-dollar agent is having a hyper-focused mindset. It’s about doing fewer activities well, more frequently and deliberately. It’s about focusing on the fundamentals which have the greatest positive impact within your business. Being hyper-focused is having highly focused attention that lasts a long time. You concentrate on something so hard that you lose track of…
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Imogen Callister: Branding tactics that backfire
Spruiking about massive property prices might seem like a great marketing idea, but it’s a tactic that can have the opposite effect. Branding specialist Imogen Callister explains how to position yourself as a world-class agent without bragging about how great you are. When it comes to real estate agent marketing, there is a fine line between self-promotion to help you…
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Super-productive out of the office
Matt Lahood explains how to mould your ideal week and stay productive when you're not tied to a desk.
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Five reasons we think Daniel Hayes should win Big Brother
He’s the quick-witted real estate agent who has made waves for years and is doing the same again on this season of Big Brother. Daniel Hayes has certainly ruffled a few feathers in the Big Brother house so far, but he’s also made some incredibly strategic choices. With his agent mind constantly switched on, it really is no wonder he’s…
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How to beat out the competition when winning listings
We are in a market where agents complain constantly about a lack of listings. Buyers are sheep-dogging over the top of each other to make first offers on a limited number of available properties. This means the struggle is not selling, but rather getting the stock on your books in the first place – and you are competing directly with…
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Manos Findikakis: Minimising friction points
We manage and sell real estate every day. It’s what we have been trained to do, and our experience has given us an in-depth understanding of every aspect of the sales and rental process. This isn’t the case for most sellers, buyers, rental providers, and rental occupiers. It’s for this reason that they need agents to help them throughout the…
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Ellen Bathgate: The three best tech tools for growing a rent roll
Technology can play a vital role in growing your rent roll and contrary to popular opinion, it doesn't have to be confusing. Ellen Bathgate explains some simple tools you probably already have in your office and how to make the most of them.
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Manos Findikakis: Building a service-centric brand
Creating customers for life, raving fans, and customer loyalty are all terms used to describe the kind of tribe that many businesses aspire to build. Building and earning the enviable position of a business of choice with repeat clientele and referral business is a smart business strategy.
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Joel Davoren: Make auctions comfortable for buyers
With record prices being achieved across much of Australia’s real estate market over the past year, the popularity of auctions has also skyrocketed. As RE/MAX Australia Managing Director Joel Davoren explains, there’s every chance someone’s dream home will sell under the hammer, so agents need to ensure prospective buyers are comfortable with the process.
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Matt Lahood shares five tips that will pave the way for real estate success
He's one of the most well-known real estate figures in the country and The Agency’s Chief Executive Officer Matt Lahood has fostered some of Australia's top real estate talent over the past two decades.
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Stronger together: Michelle May
Selling agents and buyer's agents have a unique relationship in the real estate industry. But rather than being in direct competition with each other, they are seeking the same result - happy clients. Buyer's agent Michelle May examines how to create a reciprocal relationship built on trust and integrity so that everyone wins, every time.
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Manos Findikakis: Attracting and retaining great talent
Google the title of this article and you will receive more than 40,000,000 results, illustrating the sheer volume of information and expert advice that is available on this topic.
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Safeguard your legal liability: Sharon Fox-Slater
As a property manager, you are expected to reduce the risk associated with a landlord’s investment. But what about the risks you face? In an industry where legal liability claims are common, it is important property professionals safeguard themselves, writes EBM RentCover’s Sharon Fox-Slater.
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Manos Findikakis: Build an empire
When you set an audacious goal to 'build an empire,' every day becomes day one. On day one, you are enthusiastic. On day one you are filled with energy. On day one you take risks. On day one you make it happen.
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Jet Xavier: Life in harmony
Creating the perfect life balance of living, playing and working can be hard work. If just one element is out of sync you can find yourself performing at less than your best. Jet Xavier examines the law of harmony and how it can lead to high performance.
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