The Agency has partnered with short-term rental management company MadeComfy in a bid to give property investors and homeowners a short-term alternative.
“MadeComfy has a unique market positioning; their company and customer values are in alignment with The Agency – our core focus being customer-centric,” Maria Carlino, The Agency’s National Director of Property Management, said.
“We are both rapidly growing companies, servicing a similar footprint across the east coast of Australia.”
MadeComfy offers a professional, end-to-end Airbnb management service that looks after the entire process, including furnishing and styling, photography, housekeeping, linen provision, maintenance, marketing the property and looking for guests, pricing and revenue optimisation. Tech and service driven, MadeComfy are leaders in the short-term rental space.
“We are partnering with The Agency as we recognised their forward-thinking approach,” Sabrina Bethunin, MadeComfy’s CEO, said.
“Also, we work with a similar customer base, location, and we target a similar property quality.
“During the last three years, MadeComfy has invested in developing expertise within the short-term rental property market to empower property owners to achieve maximum returns for their investment. We are excited to be able to offer our services through partners like The Agency who we can trust.”
MadeComfy focuses on the ‘guest experience’ as a point of difference, as well as clever price modelling to ensure the highest return on investment for their clients.
“The first step before onboarding a property is a financial assessment,” Ms Bethunin said.
“This way we can assess the property’s potential to deliver higher returns for the property owner through short-term rentals. The assessment includes market information on similar properties, as well as our estimated return, based on the properties that we manage in the area.
“Once the property is advertised, we use a sophisticated algorithm that allows us to dynamically manage the pricing of our properties on a daily basis, looking into the day of the week, seasonality, supply and demand and special events.”
Ms Carlino said the move was about offering valued clients options including a lifestyle choice.
She noted homeowners and investors could now utilise and enjoy their investment property at any given time of the year or improve rental yields for better returns, with the flexibility to switch short-term to long-term or vice versa.