Australian startup Ten Sixty, the new global short-form video app for real estate, has officially launched in Southern California alongside Jason and Brett Oppenheim and the cast of the hit Netflix series Selling Sunset.
The launch, at Jason Oppenheim’s luxury Hollywood penthouse, saw 200 leading, high-end agents from across the US attend to celebrate the short-form video app.
Attendees included LA luxury agent Joyce Rey, top TikTok agent Glennda Baker and other agents from Coldwell Banker Luxury, Compass, Rodeo Realty, Sotheby’s, Douglas Elliman and The Oppenheim Group along with Brett Oppenheim and Amanza Smith.
Australian 1060 founder Matthew Snowden said Ten Sixty was helping change the real estate industry.
“Ten Sixty is helping redefine real estate into a new era, where real estate becomes more real time, authentic, social and fun for agents, home buyers and home lovers,” he said.
“The new medium is short-form video and it’s quickly changing real estate on a global scale, as agents become influencers and storytellers through short videos.”
“When you’re putting your reputation behind anything, I think that it’s most important especially in tech,” he said.
“It’s a great idea and an intelligent person that knows what they’re doing behind it.
“There’s been a lot of ideas that have failed because they haven’t had the right person behind it.
“This is something I believe in – I’ve put all my reputation and business reputation behind it. In fact, most of my listings now are on the app.”
Joyce Rey heads the global luxury division at Coldwell Banker in Southern California and said Ten Sixty could “take you all over the world with short-form videos, which is the name of the game today”.
“The great thing about Ten Sixty is that it’s international and nothing’s more fun than checking them out.
“Ideally, you can share properties with your clients, which is what makes it so great.
“It’s also a very creative way to explore property. It gives it a personal aspect to have the actual video tour and it’s so easy.”
Glennda Baker, one of the top agents on TikTok, said the app helped agents create professional walk-through videos in just 60 seconds.
“Ten Sixty is like the TikTok of real estate,” she said.
“Ten Sixty is the newest, best real estate app for listing videos that you can do yourself.
“If you are in real estate this is going to be absolutely the best thing that has come to the real estate market in years.”