Rising to the top: Elliott Placks on leadership, success, and innovation in Australian real estate

As the managing director of one of the highest-profile and top-performing agencies in the country, Elliott Placks understands that it takes a unique type of person to be an agency owner.

After starting work at just 14, Elliott’s drive and determination have seen him rise to the top of the industry as owner of Ray White Double Bay.

In this interview with Ray White Head of Performance and Recognition, Bianca Denham, Elliot talks about how he was able to transition from agent to owner, and what he’s done to grow the business and develop as a leader.

He also discusses the importance of building long-term relationships, the power of consistency and why you need to encourage everyone in your team to grow and be the best they can be.

He also mentions the habits he sees in success agents, how to avoid conflict with your team if you’re still selling and how to grow the best talent from within.

“It’s never been a fear of mine to grow people and see them become successful, because they give so much back in return and their appreciation and seeing their growth is more important than a dollar in my pocket.” – Elliott Placks

Bianca and Nick also discuss:

  • Success habits and what it takes to climb to the top in real estate.
  • The importance of building long-term relationships.
  • Why doing the right thing by other people will make your business better.
  • The reasons you need to let associates grow and step up, so you don’t lose them.
  • The best way to transition from agent to owner while still selling
  • How to keep your personal life separate from business in the day-to-day of real estate.
  • How to expand from selling into property management and mortgage broking and how to get the right people involved.
  • Why Elliot wanted to have a business where he contributed a smaller portion of the revenue.
  • The three traits to look out for when you’re hiring a new agent that can give you an idea of if they are going to make it.
  • The reason why you can never assume anything and always consider the other side of the equation as a leader.

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Rowan Crosby

Rowan Crosby is a senior journalist at Elite Agent specialising in finance and real estate.