PropTech leader Reapit has announced a product rebrand in Australia and New Zealand (ANZ), unifying its end-to-end suite of trusted solutions under one Reapit platform and brand.
Marking this milestone of Reapit’s connected solution in ANZ, real estate agencies of all sizes can now access an integrated ecosystem of tools to accelerate growth and improve customer serviceability, at every stage of the property lifecycle.
“The real estate landscape in Australia and New Zealand is changing fast. Agencies want to grow their rent rolls, win more listings, and build long-term relationships in a market where their clients will no longer tolerate disconnected systems and fragmented data,” says Matt McGown, Reapit’s Global Chief Product Officer.
The change: A single Reapit platform experience
As of today, the following trusted PropTech platforms will operate under the Reapit brand:
- InspectRealEstate is now Reapit Lettings
- Console Cloud is now Reapit PM
- Agentbox is now Reapit Sales
- Agentbox Websites (Agentpoint) is now Reapit Websites
Far from being just a visual refresh, the rebrand brings together these trusted products into a single, connected platform experience that simplifies estate agency operations, automates workflows, and supports faster growth.
Solving the problem: Siloed systems limiting growth
Agencies without the benefit of one platform are familiar with the pain, risk and opportunity cost of running separate systems for sales, property management, and lettings.
These silos create unnecessary administration, data duplication, and missed opportunities to service clients better throughout their property journey while also finding the time to grow.
When teams and data are disconnected, client relationships remain shallow, and business potential remains untapped.
One joined-up solution set for all agencies
Reapit’s technology eliminates silos by bringing every part of the agency’s experience together in one connected platform.
With a consistent user experience across every step, agencies gain a clear operational advantage.
More importantly, the integration between sales and property management is already delivering results.
Early data indicates that referrals passed and tracked between Reapit products are approaching $3 billion in property value. And this is just the beginning.
McGown says, “Presenting a comprehensive solution set under one brand isn’t just about efficiency. It’s about unlocking the full potential of every client relationship. Agencies that see the whole picture are better equipped to serve all clients’ property needs. The agencies with a true 360-degree view will be the ones that grow faster and lead the market.”
The data advantage: Golden Profile
A key enabler at the heart of the unified Reapit platform is the Golden Profile innovation, a new tool that enables agencies to track and engage with clients across the entire property lifecycle, from renter to buyer, and from seller to landlord.
Having a single view of the customer provides the backbone for Reapit’s customer engagement strategy.
Built on unified data, it gives agencies the power to deliver deeply personalised experiences at scale.
As AI advances, the risk is generic communication that overlooks real relationships.
Reapit takes a different path using the Golden Profile to ensure future AI reflects each agency’s unique voice, values, and customer connections across the full property journey.
This data-driven foundation isn’t just theoretical; it’s already transforming how agencies work to deliver better service, faster responses and more meaningful client and agency team experiences.
Today, Reapit is powering smarter workflows across its end-to-end platform, including:
- Listing-to-lease processes that unify sales and property management
- Integrated data views for business owners and front-line teams
- Simplified onboarding and training with shared UX across products
Mark Armstrong, Reapit’s Global CEO, adds: “Reapit brings together everything agencies need to serve their clients better and grow stronger. We are proud of the legacy of our market-leading products. Our unified approach and AI-ready, customer-focused platform represents the next step for our future and the next generation of real estate.”
