realestate.com.au has launched Agent Ratings and Reviews as a free, unbiased platform to help agents get noticed by more people on the website.
Agent Ratings and Reviews will go live to consumers on realestate.com.au in early 2019, giving agents time to look their best by gathering real, authentic reviews from past buyers and sellers ready for launch.
Agents have the ability to challenge a review if they believe it to be fake, as well as the right of reply on all reviews.
In just over a week, more than 700 ratings and reviews have already been submitted. All reviews will pass through realestate.com.au quality checks to ensure they are from real clients who have purchased or sold a property over the past 12 months.
Unlike many other websites which charge for reviews, Agent Ratings and Reviews on realestate.com.au is and will remain a free service.
Rachel Morley, REA Group General Manager – Leads, commented: “Ratings and reviews have become an important part of research in today’s digital world, with 55 per cent of consumers reading online reviews before making a purchasing decision.
“In collaboration with the industry, we recognised that Agent Ratings and Reviews on realestate.com.au needed to be free and unbiased, and feature reviews from genuine past clients to ensure agents were being represented fairly.
“The response so far has been incredibly positive. We know there is a big desire from agents to migrate reviews from other platforms onto realestate.com.au and we’re looking into how we can achieve this.
“We would encourage all agents to actively seek out reviews from any client over the past 12 months to ensure that, come launch, they have reviews visible on realestate.com.au.”