Australasia’s largest real estate group, Ray White and Australia’s leading digital property business, REA Group, today announced a landmark data agreement and a network-wide Pro subscription partnership.
In place from today, the new partnership was made possible through Ray White’s capability to fully integrate and leverage PropTrack and realestate.com.au’s expanded market performance data sets via its proprietary NurtureCloud and Pulse platforms, inhouse technology infrastructure.
Ray White is the first agency group to access REA’s new market intelligence data suite, which will support agency benchmarking with insight into market share and conversion trends at a suburb, state and national level.
In addition, the network-wide Pro subscription provides Ray White’s Australian network with access to the most advanced solutions in the industry to win more business, while advertising and transacting property with greater ease.
Ray White Chief Systems Officer Jason Alford said the group’s investment in cutting-edge technology made them the natural first partner for REA’s new market intelligence offering.
“Ray White has invested heavily in building technology platforms that other networks simply don’t have. Our OneSystem, plus NurtureCloud and Pulse suite, are specifically designed to absorb, analyse and activate comprehensive property data at scale,” Mr Alford said.
“Our technology vision has been built on industry leading technology, powering our OneSystem and NurtureCloud platforms. Through our own network scale and trusted third parties, we have curated a range of extensive data sets to power the OneSystem, as well as provide our specialist economics, technology, digital, marketing, and wider corporate team, the data they need to bring best in market insights and products to you.
“We’re constantly looking for ways to improve the quality of our data and its completeness, and we now have the opportunity to do this through a new agreement we have entered into with REA and its data company, PropTrack.
“We’re confident that this partnership will support our ambition to generate more leads, assist with getting in front of more vendors as they consider bringing their properties to market, and help our agents win more listings.
“We chose realestate.com.au and PropTrack as our data partners because their unmatched market insights, industry leading API architecture, combined with our tech stack, will help propel the growth of our 550+ Australian offices. Ray White’s systems are built to turn these insights into actionable intelligence that drive real results for our agents and their clients.”
REA Group Executive General Manager Customer Platforms and Services Tim Bradley said Ray White’s technology leadership made them the ideal partner for this groundbreaking data agreement.
“A record 13 million people visited realestate.com.au in October. The scale and quality of our deeply engaged audience, and the fact that we have more listings than anywhere else, ensures realestate.com.au has the most comprehensive view of the Australian property market, and our market insights are unmatched,” Mr Bradley said.
“Our customers have been asking for new ways to access data that supports the growth and optimisation of their businesses, and we’re delighted that the Ray White network will be the first to access our new market intelligence offering.
“Ray White’s sophisticated systems mean they will be able to seamlessly integrate our expanded data sets and transform them into strategic advantages for their network. The network-wide Pro partnership will also drive better results, supporting agents to win their next listing with access to the richest supply and demand insights through tools like our market-leading CMA and Lead Insights. “
REA’s market intelligence products will continue to evolve into 2026.
The self-service Ignite platform will be central to this with reporting set to expand to include an AI enhanced experience, delivering more actionable insights for all customers.
To gain access to or learn more about the most in-depth market intelligence insights, REA customers can reach out to their Relationship Manager or Customer Support.
Source: Ipsos iris Online Audience Measurement Service, Oct 2025, P14+,
