Proactive not reactive: Ryan Mitchell on rent roll growth, consistent communication and what it takes to be property manager of the year

Want to find out what it takes to be crowned Property Manager of the Year at the AREAs? Check out this episode of the Elevate Podcast with special guest Ryan Mitchell.

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Raine & Horne Kurri Kurri co-director Ryan Mitchell never expected to take out a national award for Property Manager of the Year.

In fact, he was ‘gobsmacked’ when he did, noting his small town approach seemed a far cry from the big players in the big smoke.

But, up against some of the best performers in the country, Ryan picked up the 2020 Annual REA Excellence Award for Property Manager of the Year.

The recognition was due to a dynamic approach to increasing his brand’s rent roll, along with his commitment to consistent communication with clientele.

Last year, Ryan grew his rent roll by 59 per cent, partly due to thinking outside the box, but also due to the fact he took every single phone call that came his way in the knowledge it could be a new listing.

In this episode of the Elevate podcast with Cass Charlesworth, Ryan shares the strategies he used to grow a regional rent roll, along with the practices that saw him named 2020 Property Manager of the Year.

He also looks back at the challenges of the past two years and how Raine & Horne Kurri Kurri built trust with their clients in a time of turmoil.

In this podcast about recognition rightly earned, Ryan then shares how the AREA win helped the team build their business further and reveals the recent acquisition that saw his rent roll double again.

“I’m a big believer in being proactive, not reactive. And I think that that’s what keeps us in front and on top of the ball. Every day we try and live by that in this agency. As soon as you become reactive, you’re behind the eight ball.” Ryan Mitchell.

Cassandra and Ryan also discuss:

  • The shift to regional areas and how that’s impacting property management, including the ways Ryan and his team are managing demand for rentals in the Hunter.
  • The conversations Ryan is having with landlords about price increases and how the brand is striking the right balance for investors and tenants
  • How property management brings an important perspective to leadership, and why real estate has changed in recent times
  • Why Ryan decided to think outside the box when it came to rent roll growth and how that resulted in a 59 per cent increase in properties under management.
  • How a co-worker put Ryan forward for the Property Manager of the Year award and why it prompted Ryan to reflect on small wins that delivered big results
  • Why applying for an Annual REA Excellence was about more than the win, and helped Ryan put his business strategy in perspective.
  • The ways Ryan and his team used the AREA win to create more business.
  • Why property management is all about being proactive, not reactive and how to ensure you remain ahead of changing landscapes and trends

Submissions are currently open for the 2021 Annual REA Excellence Awards, and you can nominate here.

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Cassandra Charlesworth

Cassandra Charlesworth is a features writer for Elite Agent Magazine with over 15 years’ journalism experience in metropolitan and regional newsrooms. She has a specialist interest in real estate, tech disruption and a good old-fashioned “yarn”.