The Kiwis have claimed bragging rights in Ray White’s 12th Real Estate of Origin, securing a huge 2498 appraisals in just four hours this week.
In total, 8700 appraisals were booked across Australasia as part of the call-a-thon, which was powered by NurtureCloud, the group’s PropTech platform.
NurtureCloud uses machine learning, data automation and market intelligence to help agents generate leads and improve the overall performance of their real estate businesses.
Appraisals are the lifeblood of real estate and Ray White holds its Real Estate of Origin days three times a year to create friendly rivalry and banter between the states and New Zealand.
New Zealand took the honours this time, closely followed by Queensland with 2363 appraisals booked and NSW/ACT on 1469.
The top agent winner was the unstoppable Damian Portaro of Ray White Mildura who logged 161 appraisals and the top office was Ray White Whangarei | Tutukaka in New Zealand with 428 appraisals.
July’s result was up on the 6600 appraisals secured at Ray White’s March Real Estate of Origin.
Ray White Head of Recognition and Performance Bianca Denham hosted the webinar from Sydney’s Royal Randwick Racecourse in front of more than 350 agents and associates.
Ms Denham said it was wonderful to watch, not only how important this event has become to the network, but also how important it’s become to the corporate team.
“Several of our corporate leaders have really embraced this tool as a critical driver to engage with the network and bring teams together to energise what is arguably the hardest part of being a real estate agent,” she said.
“The New Zealand team have been strong supporters of this program for some time, with the whole corporate team engaging collectively to encourage businesses and agents to get involved with the world’s biggest prospecting session.
“Since then, the Queensland team has hosted four events engaging multiple businesses coming together to compete in a large off-site venue.
“NSW/ACT have hosted their second event with 350 agents coming together at Royal Randwick, and Victoria and Tasmania have also created their first collective event at The Taylors Lakes Hotel.
“I spoke to several leaders today who had agents who were starting their first week in real estate participating in a mega group prospecting session, learning from our best agents – what better training could you ask for?
“The camaraderie between offices coming together to make calls side-by-side is one of the best things about our network. We love coming together to learn and share and this event is no different.”
Real estate coach Tom Panos reminded all the agents gathered at Royal Randwick Racecourse in Sydney about the 30 day rule.
“Remember this, what you do in the next 30 days affects the next 90 days. So don’t stress, just make the call. Prospecting is learning the art of gentle interruption,” Mr Panos said.
“Until you become a top agent like David Walker from Upper North Shore or Josh Tesolin of Quakers Hill, where clients prospect you, you prospect them until you become an agent of attraction you need to hustle.”
Ray White Quakers Hill principal Josh Tesolin reiterated that frequency builds trust.
“If you continually add value and be consistent, then frequency builds trust,” he said.
“In my office, we show homes seven days a week. Anyone who does one open home a week is dead set lazy.
“People who come are either the neighbours having a sticky beak or serious buyers but either way you are adding more data.”
Mr Tesolin told the agents in Sydney that you just need one sale to get rolling.
“One sale, you get a buyer, one sale and you’re off, you get a buyer review, you get a seller review, you get a sold photo with both.
“You can get a buyer testimonial, you can get a seller testimonial, you can invite the neighbourhood to the auction, you can send them all the auction sold data.
“One client can lead to 20 pieces of content.
“My office, obviously we do high volume, we’ll sell 600 houses this year, and with that volume I’ll post on social media 15 times a day. However, if you’re in an office where you’re selling, let’s say one a month or two a month you still got one or two bits of content you can still leverage.”
Ray White Albury North managing director Andrea Lever, who had four of her team with her in Sydney, said she loved the vibe of Real Estate of Origin.
“I have been at Ray White for 15 years, and I know continual training is the most important thing we do,” she said.
“It gives my team and I motivation and inspiration. I have always supported training. I think that if you don’t attend these events, you get stale.
“You really need to embrace these sessions as it encourages us to be better versions of ourselves.
“Appraisals are our lifeline. It’s all about making the calls.”
With more than 20 years in the group, Ray White Baulkham Hills principal Darren Dowd said he deeply valued days like Real Estate of Origin.
“Days like today are important for the team, particularly to keep them all motivated,” he said.
“There’s a lot of team camaraderie. We have always run an appraisal day inside our office, with prizes.
“For a principal, appraisals are trackable. Appraisals are the lifeblood of our business.
“I have one guy in the office who is doing big numbers, but he comes in at 8am to 9am every day and does 20 calls. So he does 100 for the week. Schedule your calls, block out the time in your diary.”
Elsewhere, with the Story Bridge in the background, more than 100 Ray White Queensland members from across 10 different offices charged up their phones ready for the Real Estate of Origin call-a-thon.
With a record 103 offices registered in the state, Ray White Queensland CEO Jason Andrew emphasised the importance of Real Estate of Origin.
“There is no more important day in our calendar than Real Estate of Origin,” he said.
“What we see is a spike in listings two months after this day. So for those of you who believe spring will be important, this is the day.”
The Ray White Victoria and Tasmania network hosted an event at the Taylors Lakes Hotel that saw around 70 members from across the metro area attend.
Ray White Sunshine selling principal Marcus Fregonese came along for the first event since recently joining the group.
“The Ray White Sunshine team came and weren’t sure what to expect, but they were impressed with the quality of the event,” Ray White Victoria and Tasmania sales performance specialist Shaun Doyle said.
“They had never seen another company do anything like it and were happy to be part of something bigger.”