Ray White agents drummed up 7,401 extra appraisals across Australia and New Zealand in less than four hours last week.
Ray White’s inhouse tech team created a purpose-built media room in the NSW Corporate office to host the group’s very first Real Estate of Origin, a coordinated group-wide appraisal drive that led to some friendly rivalry and great banter among its members.
The real-time call-a-thon saw some 273 offices log in and participate in the appraisal drive, an initiative spearheaded by the group’s Head of Growth Mark McLeod.
“Today our business owners have an extra 7,401 extra appraisals to conduct for prospective vendors – that’s a mammoth effort in less than four hours in each time zone,” Mr McLeod said.
“When energy is aligned and collectively we all focus on a very simple but important result, the outcome is amazing.
“We have now created a platform for our network to drive hard towards increasing appraisal numbers which we expect to flow through to a boost in sales in early 2020.”
The Queensland network won bragging rights, with 2,101 new appraisals to undertake, and Mr McLeod said he expected next time they held Real Estate of Origin, the whole network would surpass 10,000 appraisals.
He gave a special shout out to the unsung heroes in Ray White Corporate – Ben Cowie, Dean Bowerman, Heath Honnery, Nathan Kennedy, the entire marketing team and his EA Chanel Bilsborough – who all played such an integral role in coordinating the day.
“I know the Real Estate of Origin exceeded everyone’s expectations and is a precursor to what we can do in the future,” Mr McLeod said.
“I couldn’t possibly share with you all of the texts, emails and calls I have received and many of you as well from our network saying what a great day it was.
“I would like to think we can smash the 10,000 appraisal barrier next time.”
The overall office with the most appraisals for the drive was Ray White Epsom in New Zealand which tallied up 373 appraisals.
The local winners were Ray White Manurewa (NZ network), Ray White Hobart (Vic & Tasmanian network), Ray White Mackay City (Queensland), Ray White Saratoga-Davistown (NSW), Ray White Whyalla (SA) and Ray White Broome (WA).
Business owner Jo Boothroyd from Ray White Lara said the appraisal drive was a terrific initiative.
“The level of energy the Real Estate of Origin created in our office was incredible,” Mr Boothroyd said.
“Our results are testament to the buy-in and commitment from our sales team. Ray White did a great job creating a competitive environment on an international scale.
“We got 60 appraisals in four hours. What a buzz!”
