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New agency set to bring the ‘wow factor’ to Melbourne market

Jignesh Kapadia says his new agency โ€“ Luxon Real Estate โ€“ is about delivering something special to Melbourneโ€™s real estate scene.

โ€œWhatever we do in terms of providing service to a client or vendor, or just a phone inquiry, we want to add โ€˜Wow!โ€™ to it. My focus is, โ€˜How we can create experiences for vendors and purchasers which becomes a long-lasting relationship?โ€™โ€

This customer-centric approach would surprise no-one whoโ€™s met Jignesh, who emigrated to Melbourne from India in 2005 to study environmental science. After graduating, Jignesh couldnโ€™t find a job related to his studies, so he started working for Telstra and ended up being there for 12 years.

As an account manager for the carrier, Jigneshโ€™s day was all about customer interaction, meeting with those running businesses, understanding their needs and providing solutions.

โ€œTalking to people is my strength,โ€ he said.

During this time, Jignesh began investing in property and made the decision to slowly transition toward real estate, which resulted in a role at a friendโ€™s business in 2019.

โ€œWhen I finally started, it was a bumpy ride and I wasn’t sure whether it was for me, but then, the things Iโ€™d learned working for Telstra โ€“ try and do things differently, donโ€™t do what everyone else is doing โ€“ actually helped my career,” he explained.

He had ambitions to start his own business, but knew he needed to learn the ropes first.

As Jigneshโ€™s career progressed, he was drawn to selling in the new construction sector. It was an expertise that proved fruitful in 2020.

โ€œCOVID hit and a lot of agents were in trouble. I was working with builders and had brand-new houses to sell,” he said.

“I made relationships and built networks so in 2020, when everyone else was struggling, I got a lot of work.โ€

While Jignesh liked working for his friendโ€™s agency, his longing to build his own operation and keep more of his commission grew.

Jignesh had also built up name recognition and didnโ€™t believe he needed to be tied to an agency to succeed.

โ€œI didnโ€™t need to rely on working for somebody else โ€“ I could have my own brand, create my own culture and pass onto other people whatever I learned,” he said.

โ€œWith a lot of the builders I worked with, they were happy with me and saying they didnโ€™t care who I worked for, they just wanted to work with me. I decided, โ€˜Thatโ€™s enough of working for someone else โ€“ let’s do it on my own.โ€™โ€

Jignesh said heโ€™d been following Dan Argent for years and admired what he was achieving at UrbanX.

โ€œWhen I thought it was time to start up on my own there was no question โ€“ I knew it was Dan and UrbanX. Heโ€™s helping agents do well, and his focus is on overall growth, not just, โ€˜Open up an agency and do $1 million or $2 million a year,” he said.

โ€œHe’s understands that I want to grow as a human, I want to grow as a business, and I want to grow as a team. Those things are very important to me and my family.โ€

Jignesh said one of the big attractions during start-up was UrbanXโ€™s ability to create stunning branding.

โ€œThat was my first love โ€“ they do beautiful branding, and they don’t do what everyone else is doing,” he said.

โ€œThe colour scheme you use, the logo you use and the marketing you use around your branding are all important. I don’t see branding done by anybody else as good as UrbanX does it.

โ€œAnd theyโ€™re fast. His team did it all in a few weeks. I was up and running with everything โ€“ website, real estate profiles, all the collateral for branding, everything was done so smoothly.โ€

Jignesh said the ongoing support has been sensational as well.

โ€œIโ€™d score it 11 out of 10. When it comes to service โ€“ people asking for your invoices, taking payments, putting listings online, listing and sale administration โ€“ those are the sorts of things they do behind the scenes, which are so important and allow me to concentrate on what I do best.

โ€œMy business is just four weeks old, but I know that six months down the track when things are even busier, I will thrive with the backup of UrbanX.โ€

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