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Maleny Realty enters an exciting new era with Agents’Agency

Twenty-five years after first opening its doors, a Sunshine Coast agency has entered a new era, with Maleny Realty joining the growing ranks of the Agentsโ€™Agency network.

Established in 1998 by current principal Geoff Wells, the boutique agency has seen the region grow and evolve into one of Queenslandโ€™s most sought-after lifestyle destinations.

Now theyโ€™re looking to reflect this shift, with a new look, a new feel, a cutting-edge website, and a new partnership with the Agentsโ€™Agency.

Mr Wells explained the move was prompted by sales agent and marketing expert Jason Bartholomew who recently joined Maleny Realty to further a successful sales career.

โ€œJason had previously worked with the Agentsโ€™Agency as an agent at Clarke and Co, Beerwah,โ€ Mr Wells explained.

โ€œHeโ€™d seen what the network could do in terms of building an independent brand with back-of-house support, mentoring, and a national network of agents and professionals all working in the interests of clients.โ€

After more than two decades running his own business, Mr Wells said he did not require much convincing when it came to embracing the โ€˜Your brand, your businessโ€™ model.

โ€œJason raved about the support we would receive while still retaining our own independence and our own brand,โ€ Mr Wells said.

โ€œIโ€™ve been in business a long time. Iโ€™ve established a reputation and built my credibility, but with the growth of this region and the recent sale of our rent-roll, it was time to consider a new way forward.โ€

Mr Bartholomew has been spearheading the shift to the Agentsโ€™Agency network in the knowledge it allows the business to retain its identity yet enjoy access to training, mentoring, administration, and a proven tech stack.

โ€œI had witnessed first-hand the support the Agentsโ€™Agency provided in the background,โ€ he said.

โ€œThe whole team at Agentsโ€™Agency wants you to succeed in the knowledge your success is theirs.โ€

Over recent years, the Maleny property market has proved increasingly popular, with interstate buyers, Brisbane residents and other Queenslanders all flocking to a location renowned for its lifestyle, climate and natural beauty.

As a result, properties have steadily increased in value, with the median house price now just shy of $1 million, and high-end homes commanding anywhere between $10 million and $17 million.

Eight real estate agencies now line the main street, but Maleny Realty remains one of the longest- standing.

Mr Bartholomew noted the new brand, new look, cutting-edge website and access to a national network was all designed to cater to a new era in the region, while capitalising on the agencyโ€™s established reputation.

โ€œItโ€™s a well-known brand and Geoff is held in high esteem as a trustworthy operator, great agent and exceptional principal,โ€ Mr Bartholomew said.

โ€œWe wanted to position ourselves as the go-to agency for local sellers while enhancing our well- established reputation in this market.”

Both Mr Wells and Mr Bartholomew said working with the Agentsโ€™Agency would allow them to concentrate on listing and selling properties, along with building the business.

โ€œOver the next couple of years, we plan to see our team grow,โ€ Mr Bartholomew said.

โ€œWe want to see Maleny Realty in the top three agencies serving this area. Working with the Agentsโ€™Agency and tapping into its support and systems is the obvious partnership to achieve that aim.โ€

For all enquiries and more information on how the Agentsโ€™Agency can help you take your career to the next level, please visit agentsagency.com.au or email hello@agentsagency.com.au.

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