We Are Real Estate

Joseph Assaf: Passion for people and architecture

Ray White Commercial’s Joseph Assaf explains why selling property needs to go beyond listing it on a website and erecting a signboard

On getting into real estate
I was passionate about architecture and a “people person”, so real estate allowed me the opportunity to express myself with close ties to the local community and fuelled my passion for property architecture.

The happiest moment in my career
Empowering my staff and colleagues in reaching their personal goals through close mentoring and watching them develop into successful agents.

The most memorable moment
211-213 Church Street Parramatta – The first Parramatta Post Office built in 1878 and a recognised heritage item with close ties to Parramatta’s history. Leased and occupied by the University Of New England.

Best advice he’s received
It takes years to build a reputation and all can be lost in a moment. Don’t take your clients’ trust for granted and maintain self integrity.

Biggest challenge
Selling property goes beyond listing a property on a real estate website and erecting a signboard. Companies that promote ‘DIY’ real estate solutions to save vendors real estate commissions are proving to be deceptive and misleading. Limiting new start-up companies of this calibre is crucial in ensuring the integrity of the real estate industry.

Change for good?
Higher qualification levels to ensure strict ethical standards are adhered to with mandatory regular training on up-to-date legislation and ensuring a minimum practicing period before becoming a principal.

‘Elite’ agent means
An elite agent is defined by reputation and what your customers say when you’re not around. We are competition creators and that is an essential element in our role to achieving the best outcome for all parties involved.

#WeAreRealEstate is a series of short interviews with 140 agents all over Australia, exploring the industry’s hopes, concerns, future challenges, and what it really means to be an Elite Agent. 

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To contact the editorial team at Elite Agent email editor@eliteagent.com.