We Are Real Estate

William Pereira: THAT sale

A $1.6 million prospective sale is exciting – but what BresicWhitney’s William Pereira turned that in to is what put Marickville on the real estate map

On getting into real estate
From my early teenage years I knew this was going to be my path. From about 13 years old I used to read the Inner West Courier every week and was fascinated to see what homes were available on market at the time. I followed agents/agency profiles and was always interested to know who the market leaders were at the time. After my first day in real estate, I knew this was it.

The happiest moment in my career
At point of sale. After every auction or any negotiation, there is always a sense of gratitude and appreciation. Watching people move on to the next steps in life is what fascinates me most.

The most memorable moment
41 Garners Ave, Marrickville. This was back in 2015 and market feedback was $1.6 million – but I sold for $2.4 million. So many newspapers, media publications and locals were contacting me. It really put Marrickville on the map at the time. I still get people bringing this up with me today.  

Best advice he’s received
Just focus on the person in front of you. Don’t worry about the next call or next opportunity, make it a memorable experience for the one you’re dealing with. 

Biggest challenge
Technology is now providing more convenience for people so it’s forcing the industry to change. I find if you’re quick off the mark and your product knowledge is bullet proof, you will always continue to add value.

Change for good?
More togetherness within the industry with relaxed communication between agencies. Helping each other’s product knowledge will help all of us provide better service to both buyers and sellers. 

‘Elite’ agent means
An elite agent has discipline and a willingness to learn new things continuously. They are not selfish and will give time to those in need. They are a listener and ask the right questions at the right time. And finally, they have DRIVE.  

#WeAreRealEstate is a series of short interviews with 140 agents all over Australia exploring the industry’s hopes, concerns, future challenges, and what it really means to be an Elite Agent.

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