INDUSTRY NEWSNationalReal Estate News

Innovators join forces: Propps and Agents’Agency strike partnership

PropTech game changer Propps has joined forces with the Agents’Agency to empower the independent real estate network’s agents with its innovative digital offer management system, driving new efficiencies for its people while enhancing the buying and selling process for its customers.

Under the partnership, office principals in the Agents’Agency independently-branded 80-plus network (formerly Eview Group) around Australia are now empowered with the Propps ‘Make an Offer’ system.

Propps seamlessly integrates into an agent’s website and CRM, becoming a natural part of their workflow by taking away administration pressures.

This enables agents to focus on serving customers and gaining listings, with confidence that their customers are benefitting from a consistent, coherent experience, and with the comfort of knowing all offers for a property are neatly captured in one place.

Agents’Agency Chief Executive Officer Manos Findikakis said the partnership with Propps amplified the unique point of difference for its network’s self-branded boutique agencies.

“Agents’Agency takes a progressive approach to PropTech solutions with the capacity to deliver tangible advantages to our network and positive impacts to the way we serve our customers,” Mr Findikakis said.

“This is what Propps does. It boosts our website traffic, provides a better experience for our buyer customers and generates value for our vendors.

“A key fundamental to our Agents’Agency offering is to ensure our teams are equipped with the best tech stack available in the marketplace. Propps is at the forefront of the online offer system, its simplicity of use and seamless integration made it an easy choice for our team to embrace.”

Propps Founder and Chief Executive Officer Daniel Bignold welcomed Agents’Agency to the Propps fold.

“Some of Australia’s best independent agents and real estate businesses operate under the Agents’Agency brand and we’re excited to add value and provide greater efficiencies to its growing network,” Mr Bignold said.

“Agents’Agency partner offices are renowned for their local market knowledge and superior service and the Propps platform enhances that service offering to customers, while also giving agents more time to do what they do best – build and maintain relationships.”

The Propps ‘Make an Offer’ system guides buyers through the purchasing process digitally, helping them take the next step by removing the complexity in buying a property. More than $7 billion in offers have been made using the Propps platform since the company was established in 2020.

For more information, visit propps.com and agentsagency.au

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