Movers and Shakers

Hunters Hill expert Emma Parsons Challen joins Raine & Horne

Raine & Horne has launched its newest office in the prestigious northern Sydney suburb of Hunters Hill, led by Emma Parsons Challen.

Mrs Parsons Challen, is fluent in Mandarin and with strong connections in China, has achieved a number of record sales in Hunters Hill and surrounds, and brings extensive experience and a deep understanding of the local real estate market and community.

Having lived and worked in Beijing for a number of years, Mrs Parsons Challen has built a strong reputation as an adept professional, with an extensive local and international network of clients.

“Strong connections in China have been instrumental in connecting high-net-worth buyers with local property owners to achieve record prices, often for properties sight unseen in the Hunters Hill and Gladesville region,” Mrs Parsons Challen said. 

“I’m proud to use my international experience and multi-lingual ability to help my clients achieve their property goals. 

“I see this as my unique point of difference for Hunters Hill homeowners, and one which has resulted in numerous record prices in the Hunters Hill and Gladesville region.”

Mrs Parsons Challen holds an MBA and previously operated an Australian business that imported from China for nine years.

“Having lived and worked in China allows me to understand many of our local and international buyers intimately, while my family has lived in Hunters Hill for generations, so I am very familiar with the area and can provide local insights often overlooked by other agents,” she said.

“My success in real estate sales is built on a straightforward approach, an intrinsic understanding of people and the Hunters Hill community, and specialised customer service.”

Mrs Parsons Challen’s self-confessed obsession with real estate is matched by her enthusiasm for Hunters Hill and its surrounding areas such as Woolwich, Gladesville, Huntley’s Point, Putney, Tennyson Point, and Henley.

She is actively involved in the community as a member of the Hunters Hill Club, Hunters Hill Trust, and Hunters Hill Historical Society.

She also serves on the boards of the Women’s Plans Foundation and the Australia China Business Council (ACBC).

“I know lots of people in this region and don’t have to think twice about where a street or road is situated,” she said.

“I know Hunters Hill and the nearby suburbs like the back of my hand. 

“My MBA and prior experience working with multi-national, high-profile companies also provides me with the insights needed to run a business successfully and recruit top real estate talent.”

Mrs Parsons Challen said that her decision to join Raine & Horne was driven by the suite of industry-first technology, as well as the highly anticipated brand refresh announced in February.

“I am familiar with Raine & Horne’s cutting-edge technology, such as the AI-powered social media marketing platform Amplify, and the online proposal tool DigiKitPlus,” she said.

“These tools offer a unique point of difference and will benefit my clients immeasurably.

“Combine this with the sophisticated new-look branding that Raine & Horne are unveiling, I’m excited to be joining an iconic but also very progressive brand.”

Mrs Parsons Challen noted a recent trend of successful business owners relocating from Western Sydney to the region. 

“This migration is fuelling the Hunters Hill, Gladesville, and Putney housing markets, particularly among buyers seeking near-new properties with minimal work to do,” she said.

“These buyers typically seek properties on larger blocks, and where possible, access to the water while still being within 25 minutes of family and friends in Western Sydney. 

“There’s also plenty of buses into the city and lots of ferries and Rivercats from Woolwich and Huntleys Point. 

“Buyers are also attracted by the plethora of excellent private and government schools in the area.”

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Rowan Crosby

Rowan Crosby is a senior journalist at Elite Agent specialising in finance and real estate.