Domain will bring Matterport 3D tour technology to The Block this season, letting viewers explore the show’s renovated homes beyond the television screen.
As Exclusive Property Partner of The Block, Domain will offer immersive 3D room reveals in the Domain app, allowing viewers to step inside each completed space as it’s unveiled and follow the home’s progress throughout the season.
The Block premieres on Sunday 2 August on Channel 9 and 9Now.
The integration builds on Domain’s existing partnership with Nine, which was expanded earlier this year to focus on audience growth and commercial opportunities.
That broader deal also includes Domain’s sponsorship of the AFR Property Summit, running 7–8 September 2026, and property listings and market insights integrated across The Sydney Morning Herald, The Age and The Australian Financial Review.
Domain’s investment across Nine extends to its Domain Magazine and Domain Prestige publications, along with sport, business and advertising placements across the NRL Finals Series, NRL Grand Final and Channel 9’s Open for Inspection.
Aisling Finch, Domain’s Chief Marketing and Communications Officer, said the tie-up reflects a shift in how audiences engage with property content on screen.
“This season, viewers won’t just watch the homes take shape – they’ll be able to step inside them through Matterport’s immersive 3D technology, exploring every space as if they were there in person,” Aisling said.
“Property is a category that Domain and Nine have built highly engaged audiences around. Bringing together Nine’s storytelling with Domain’s property expertise allows us to create richer experiences for consumers while delivering greater value for our customers.”
Matt James, Nine’s Chief Sales Officer, said the expanded relationship pairs Domain’s property expertise with Nine’s audience reach.
“The Block remains one of Australia’s most loved property and renovation franchises,” Matt said.
“Combining Domain’s property expertise with Nine’s premium content, major events and audience scale creates more engaging experiences for viewers and valuable opportunities for advertisers, agents and the broader property industry.”
For agents, the deal signals a growing push to blend entertainment audiences with property search behaviour – a trend worth watching given The Block’s reach and its history of influencing renovation and buyer trends nationally.
More information on Matterport 3D tours on Domain is available at domain.com.au/matterport.