How AI is helping agents win listings

Real estate agents are taking up technology at ever increasing rates, recognising the role artificial intelligence and machine learning can play in super-powering their listing ability.

In today’s world, technology works in tandem with data. When you have information on house values, auctions, open homes, buyers and sellers, and much more, there’s a lot of facts, stats and information to sift through.

That’s where tools like artificial intelligence (AI) and machine learning come into play.

Machine learning, in particular, allows data and information to be used as a predictive tool and most agents already know that such technology can be used to estimate the value of a property or even how much that property might be worth in one or two years time.

For many sales agents, this might be a helpful tool, but on its own it didn’t it easily translate into new business or more listings. 

With the progression of AI and tools like chatbots, which have evolved to a level that is often indistinguishable from a human, there are now many other ways to market and sell services.

Recently, Century 21 announced that it will be rolling out the RiTA by AiRE technology across its entire network.

RiTA is an AI-based tool that helps real estate professionals generate more listings from their databases. It does this by identifying opportunities within an agent’s network and then starts personalised and automated two-way SMS conversations.

RiTA will then qualify leads and pull them into the sales process.

it’s a powerful tool that not only operates independently in the background but has the potential to significantly increase an agent’s listings, with very little upfront effort.

Century 21 Australia Chief Executive Officer James Bell believes RiTA will be a powerful tool for all of their offices going forward.

“I am extremely excited about the rollout of the RiTA technology, which will not only help our network generate new business but also demonstrates our commitment to introducing technology that provides our offices with the opportunity to increase performance in a growingly competitive market,” Mr Bell said. 

“By offering RiTA to every C21 office at no charge for the first six months, it ensures they have the opportunity to trial and ultimately benefit from this ground-breaking technology”. 

AiRE will host a webinar on 14 October with Century 21 Australia CEO James Bell where they will examine the role of AI in real estate to drive new business and increase performance in a competitive market.

In this webinar, you will find out why they chose this AI platform and results being delivered. Click here to watch the replay

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Rowan Crosby

Rowan Crosby is a freelance journalist specialising in finance and real estate.

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