When Auz Rana thinks about real estate, he doesn’t start with technology, market trends, or commissions.
He starts with family.
“When I was in school, I’d spend Saturdays helping my dad at open homes, school holidays doing letterbox drops and folding brochures, “Mr Rana said.
“After school, I’d go straight to the office.
“That was normal life.”
In 2001, Auz’s father, Iftikhar Rana, opened the doors to what would become one of Western Sydney’s most recognisable family-run real estate offices.
In an era before social media, digital advertising, or CRMs, clients would walk in off the street after looking at properties displayed in the office window.
Deals were often done the same day.
Not many people had mobile phones—or even email.
It was an entirely different world, and it taught Auz the values that would later guide his own leadership: humility, consistency, and a tireless work ethic.
Today, Rana Property Group (RPG Real Estate) is no longer just a local office in Parramatta.
It’s a rebranded, independent agency with bold international ambitions—including its most recent expansion into Dubai.
Breaking Away to Move Forward
The Rana family real estate journey was part of a franchise for several years.
Now, it has evolved into an independent, family-run brand.
“We aligned with global brands because we thought they would give us global reach,” Auz Rana said.
“But we want to move fast.
We want to innovate.
With RPG, we can implement new technology instantly—we’re already using AI, automation, and data-driven platforms to elevate client experiences.”
The rebrand wasn’t just cosmetic.
It marked a full cultural shift.
“One of the first bold moves we made was marketing that reflected our community,” he said.
We create different content and resources for different audiences.
Our community knows we’re present—we’re at events, we’re visible, we’re hands-on.”
The Vision: Local Values, Global Thinking
For Auz, going global isn’t just about having offices in other countries.
It’s about empowering Australians to build international portfolios, access new markets, and think bigger.
“Dubai was a natural first step,” he said.
“It’s a market Australians are curious about, and it offers strong returns.
“But more than that, we want to bring back ideas from international markets that can improve how we do things in Australia.”
Redefining What It Means to Be an Agent
What hasn’t changed is RPG’s people-first culture.
“Real estate is often seen as a flashy business, but the reality is very different,” he said.
“You deal with divorces, deaths, financial pressure.
“You have to be grounded and focused on solutions.
“Our business is about outcomes, not hype.”
That people-first mindset extends into the RPG team, too.
With a tiered recruitment model and cross-selling across international markets, the agency is building a culture where agents support each other’s goals—professionally and personally.
“If someone joins RPG today, they’re stepping into a family-based environment,” he said.
“We care about growth—not just as agents, but as people.
“Whether you’re new or experienced, you’ve got room to thrive.”
Looking Ahead
In the next three to five years, Auz sees RPG with more offices, more agents, and a wider global footprint.
But the foundation won’t change.
“My dad always said: never push, just guide,” he said.
“Let people feel safe making one of the biggest decisions of their life.
“That’s what we’re building: a business grounded in trust, driven by innovation, and always human.”
From Parramatta to Dubai, it’s not just a business expansion.
It’s a continuation of a family story—one that now spans continents while keeping its roots firmly planted in Western Sydney.
