From McDonald’s to sales executive: How Cindy Cash built her real estate career with a focus on transparency

Cindy Cash has spent the past six years as a sales executive at Ray White North Richmond. With a passion for people and a commitment to generating the best results, Cindy says the key to her success is a great morning routine and staying true to what she believes in.

What was your first job?

My first job at the age of 14 was at McDonald’s. 

This job taught me a lot about customer service and responsibility. 

I also learnt about being diligent, hardworking and the feeling of satisfaction of doing a job well and feeling appreciated.

I also learnt about the value of money as I could save a lot more money, which ultimately helped me build up enough deposit to purchase my first property at the age of 20.

Did you choose real estate or did real estate choose you?

Real estate chose me. When I was at my daughter’s birthday party, the husband of the owner of Ray White Kurrajong was there with his daughter. 

He asked if I’d like to do one or two days on their reception, and I agreed. After a short time, I was given the opportunity to be executive assistant to the principal and one of Ray White’s top agents. 

I went on to be office manager, property manager, marketing manager and assistant to all of the agents in the office. After about 13 years as an assistant, I had the opportunity to step into sales. 

I’m now in my sixth year as a sales agent at Ray White North Richmond.

What type of business do you focus on?

I focus on clients who appreciate the value I can give them and love it when I have the opportunity to build a relationship with a prospective client over time so that they get to know me on a more personal level. 

The area I work in is residential to semi-rural, so I don’t specialise in any one area but sell any property from villas and townhouses, small to large residential homes, lifestyle properties and acreage.  

What’s your most memorable sale and why?

My most memorable sale would have to be Benson House in Francis St, Richmond. It is a gorgeous, beautifully restored Georgian-style, heritage home on stunning, landscaped grounds. 

It was a challenging sale as it was a standout property for its location and achieved a record sale price.  

I felt extremely privileged to have been allowed to take a significant part of Hawkesbury local history to market.  

What’s the most important part of your day and why?

My morning routine. It begins with a scan of my emails and answering any important questions while enjoying a cup of tea (or two) in bed and watching the sunrise. 

This is followed by a walk with my two border collies in the bushland adjoining our property and a healthy breakfast. 

This routine helps me to feel like I’m taking care of myself, makes me feel more in control, excited and ready for the busy day ahead.

What’s working for you right now in prospecting and getting listings?

What works for me is having market share in my core areas, providing all of my clients with exceptional customer service and achieving great results. 

Most of my business is a result of my sales results and client referrals. 

I do a lot of property and personal promotion on social media, community work with the local school, multiple sold flyer drops in all of my core areas and I try to promote my results to ensure maximum visibility to potential future clients.

If you could change one thing about the industry, what would it be?

The one thing I would change about the industry is for people to have access to more information about what to look for in a real estate agent and how to make an informed choice. 

It’s important that people know the difference between an agent who knocks on their door or just wants their next commission cheque and one who truly cares for their clients and is committed to working tirelessly to achieve the best results. 

What’s the best piece of advice you’ve been given?

The best advice I’ve been given is from my husband. 

To be guarded about what advice I accept and what I don’t.

To be myself, ignore what other people say or do and stay true to what I believe in and what feels right for me. 

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Kylie Dulhunty

Kylie Dulhunty is the Editor at Elite Agent.