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Transform Masters: Chris Hanley OAM, Director of Byron Bay First National, talks to the 2017 Masters about where real estate businesses can really add value to both other businesses and the community – and why giving to give works but giving to get does not.
โElevateโ is the new official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results.
Chris will also be speaking at our event “How to lead a winning team in 2018” on the 14th November. To book tickets, click here.
Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+
SHOWNOTES:
Building a single communication platform that doesnโt categorise your audience – 01:42
The โGood Worksโ model – 03:02
โReal estate is one long language game, and I think we’ve got all the words wrong.โ Think about how big your community is, instead of how big your database is. – 05:48
The different between โgive to getโ and โgive to giveโ; why you should do the latter – 08:14
You donโt require formal qualifications to be an active member of your community – 10:17
โYou’ll never grow in your community unless the values of the other people are the same.โ- 12:12
The mistake that most agents make is they stop giving the toil and they just give the check (i.e. stop being part of the community and focus on earning their sale or commission) – 13:22
โThe glue that keeps the business together is care and the culture,โ and having a transparent business model – 15:04
The โwhyโ and the โhowโ of community service: E.g. Why do I want to do good in the community? How do I get my team involved? – 16:55
You cannot mandate community service; your peers or team members have to want to do it – 18:48
Start with small actions in your community (help one school or sponsoring one event) ; no need for grand plans – 19:31
Always be congratulating your community (in the form of letters, cards, etc) – 19:47