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Elite Agent
Poll: Is it Time to Change the Definition of a Long Term Lease?
Housing affordability has a big topic this year, and it’s clear that renting will be the status quo for many for their entire property life. Rental security is now a social economic issue so why hasn’t the property management industry adapted to the changing marketplace? In Australia, a long term tenancy is still considered to be anywhere between 6-12 months. In some…
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Every Agent Has a Story
Every Agent Has a Story: Liana Slipetsky
Our next story comes from Liana Slipetsky, Co-Founder of iAgree, who shares the two key lessons she learned, following a roof replacement job that was completed on the wrong house. Attend the site with a landlord before committing to any decisions regarding maintenance. Review and inspect every single detail before signing off on a maintenance job (in this scenario, is…
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Transform
Transform PM Ep 17: PM Maintenance and Risk, Phil Oakes
Thank you to our final episode sponsor: PropertySafe, provider of inspection and reporting systems that will address the current risks and issues associated with personal injury at and around homes. For more info, visit propertysafe.com.au Coach: Phil Oakes Coaching Transcript: I’ve said this so many times and it’s so true. Of all the industries I’ve worked in, the property management…
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Transform
Transform PM Ep 16: ROI Using Video, Helen Mitchell
Thank you to our Episode 16 sponsor: Busivid, who have provided our PM teams with a swag of tools and gadgets to use for video creation from their smartphones for the ‘Amazing Race’. Busivid is a simple mobile sales tool that quickly integrates emotive video content into e-mail and text messages with near real-time analytics. Coach: Helen Mitchell Coaching Transcript:…
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Elite Agent
Why They Stay: Secrets from a Recruiter
Most of us are aware of the unfortunate and sometimes rapid turnover of staff in our industry. There are, of course, many motives that drive a team member to look for a new job, but if you want to keep employees you may need to focus instead on the reasons why people stay. Experienced recruiter Alison McGavin explains. Day in,…
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Transform
Transform PM Ep 15: The Investor Mindset, Bradley Beer
Thank you to our Episode 15 sponsor: BMT Tax Depreciation, leading quantity surveyors in Australia, who are helping property investors to claim maximum tax depreciation deductions. For more info, visit bmtqs.com.au Coach: Bradley Beer Coaching Transcript: For about 15 years I’ve been investing in property. I’ve bought numbers of properties since then. I’ve done small development. I’m a buyer and…
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Transform
Transform PM Coach Spotlight: Phil Oakes
Introducing Phil Oakes, Managing Director of PropertySafe. Here is a sneak peak of what you will see from Phil’s upcoming coaching session with the #DynamicDozen.
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National
Preliminary clearance rates lower on higher volume (20/11/16)
The final auction clearance rate last week was at 75.8 percent. This week’s preliminary result this week is steady at 75.6 percent. Auction volumes have trended slightly higher this week. There were 2,950 auctions held across the combined capital cities, with week-on-week results showing an increase over the 2,897 reported capital city auctions last week. With the number of auctions…
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Every Agent Has a Story
Every Agent Has a Story: Vasili Hadzellis
Our next story comes from property management coach Vasili Hadzellis, who shares the two key lessons he took away after holding preconceived notions about a landlord he dealt with: Show proper care to every single client, no matter what the circumstance Thoroughly consider your beliefs, as these strongly influence your behaviour Transcript Hi. My name is Vasili Hadzellis. I’m from…
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EPM
Harris Real Estate: Investing in Their PMs
Coinciding with last week’s call for changes to SA property manager licensing, Harris Real Estate held its inaugural property management kick start event in Adelaide this week, calling their team to “Gear Up for 2017”. At a time when the level of expertise and training needed to be an effective property manager is being recognised and the numbers of renters…
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EPM
Be a Customer Service Specialist
Enjoying her new role at Harcourts Beachside in WA, Janine Scrivener is all about customer service and the importance of kindness in dealing with other people’s problems. Tell us a bit about yourself and your current role. My current title is Property Administration and Business Development Manager and I do love the business development management side of real estate. I’m…
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Video of the Week
Video of the Week – Playboy mansion post-sale marketing
Using the images that were produced for the sale campaign, in combination with a short live video message of what the sale meant to him personally, Gary has produced a personal brand story which he shared on his Facebook profile. Beyond the transaction this allows him to provide a reminder of the achievement (the first every >$100 million sale in…
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Transform
Transform PM Ep 14: The Social Property Manager, Josh Cobb
Thank you to our Episode 14 sponsor: My Real Estate CPD, an innovative and new Real Estate training experience, and, where approved, a completely new continuing professional development or CPD experience. All online courses are all fully “self-contained” online. For more info, visit myrealestatecpd.com.au Coach: Josh Cobb Coaching Transcript: Well, I’m a little bit excited to talk to you guys today.…
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Every Agent Has a Story
Every Agent Has a Story: Jess Kindt
Our next story comes from regular contributor Jess Kindt who shares the two key lessons she took away from a potential listing that almost became a very dangerous situation. Research the client and the property before you ‘jump’ If you even have a ‘whiff’ of something being up – always trust your gut, and get out! Transcript Hi. My name…
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Elite Agent
Hard Work, Hustle, Discipline: Gavin Rubinstein
There’s no denying the incredible rise of Gavin Rubinstein. From fast food, to the number one agent in Ray White NSW, there’s one thing all of Gavin’s past roles have had in common: customer service. Honing those skills is something Gavin’s been working on since he first entered the workforce as a McDonald’s employee. “I think it’s really important to…
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Transform
Transform PM Ep 13B: Empowered Leaders, Tanja M Jones
Thank you to our Episode 13 Sponsor: Connectnow, a free moving home service for consumers. It helps to find suppliers in your area and arrange them all in the one spot. This service extends to connections for: electricity, gas, internet, phone, pay TV, and water. Coach: Tanja M Jones Coaching Transcript: Missed Part 1 of Tanja’s Coaching Session? Click here…
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Transform
Transform PM Ep 13A: Empowered Leaders, Tanja M Jones
Thank you to our Episode 13 Sponsor: Connectnow, a free moving home service for consumers. It helps to find suppliers in your area and arrange them all in the one spot. This service extends to connections for: electricity, gas, internet, phone, pay TV, and water. Coach: Tanja M Jones Coaching Transcript: There is so much value in these sessions and…
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Real Estate News
Ray White welcomes new franchisee in Bowral, NSW
One of the Southern Highland’s most dynamic sales agents has joined forces with one of Australia’s biggest real estate brands, opening Ray White Bowral. Gene Fairbanks and his wife, Jemima unveiled their Ray White business on 4 October. “We’re a family business so joining a family-led brand was a natural fit for us. Through Ray White, we’ll be able to…
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EPM
Communication Guarantees and Accountability in Property Management: David Traeger
David Traeger talks to EPM about his brand new PM agency, DT Property Management, solutions for communicating with clients and the advantages of his background as both landlord and tenant. Tell us about yourself and your agency. When did you start in property management, and how many staff do you currently have at DT Property Management? I’m from Perth originally…
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Every Agent Has a Story
Every Agent Has a Story: Sadhana Smiles
Our first story comes from Sadhana Smiles, CEO, Harcourts Victoria who shares the two key lessons she took away and learnt from after a pretty awkward mobile conversation. Always make sure you hang up your mobile at the end of the conversation. You never know what the person you are talking to may be going through so treat everyone with…
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Video of the Week
Video of the Week – Toowoomba being revitalised with changing of the guard
Designed and built by Stuart Valdal, the director of multi-award-winning Vadal Projects, the award was one of six others the Toowoomba-based company won in 2016. “We won four out of a possible five residential renovation categories and the ‘Commercial Renovation up to $2 Million’ category,” Stuart said, adding that they also secured the 2016 ‘Up and Coming Builder’ and ‘Women…
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EPM
Forward-thinking and driving change in the Top End: NOW Leasing NT
Working at a drive shaft and hydraulic spare parts company in Hobart back in 1997, one half of the NOW Leasing NT team – Joely Sullivan – never imagined that a three-month job placement in the Top End would set the course for her future career in property management. Now with business partner Jo Griffiths they have taken the leap…
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Transform
Transform PM Ep 12: Setting KPIs, Sophie Lyon
Thank you to our Episode 12 sponsor: Connectnow, a free moving home service for consumers. It helps to find suppliers in your area and arrange them all in the one spot. This service extends to connections for: electricity, gas, internet, phone, pay TV, and water. Coach: Sophie Lyon Coaching Transcript: Sophie: The topic of KPIs is an incredibly broad topic…
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Elite Agent
Are all bets off for RBA rates announcement tomorrow?
A RateCity.com.au analysis of over 30 key economic indicators overwhelmingly point to interest rates on hold in November with the Board tipped to sit tight as they monitor global economic movements. Peter Arnold, Data Insights Director at RateCity.com.au, said the consumer price data will be a key discussion point at tomorrow’s rate decision after last week’s inflation figures came in…
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Elite Agent
Supercharge Your Gmail and Grow Your Business
We have been talking a lot about big data and how you can use it in prospecting and nurturing your potential and existing customers. This nifty Gmail plug-in called Clearbit Connect is a really simple tool which has the potential to give you loads of information about someone from their business email address. How Clearbit Connect Works Without getting in…
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EPM
Just Do It! – Joanne Avenell
After starting as a receptionist for a real estate agency in 1985, Joanne Avenell soon crossed over into property management. After a while, she started her own boutique PM office on the Mornington Peninsula in Victoria, as part of the Eview Group Your Brand, Your Business model. Tell us a bit about yourself and your role at Eview. After working…
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Elite Agent
Technology Toolkit: Kaitlyn Hoppe
Kaitlyn Hoppe has a drive to succeed and passion for property that are in her DNA. With both parents in real estate, she started showing an interest in the field at a young age and still has high ambitions. From the Ray White Bulimba office on the Gold Coast, Kaitlyn’s creative and innovative approach to selling property, along with top…
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Video of the Week
Video of the Week – Using Data Smarter
We have been able to create customised emails for prospective customers for years. But using customer data in videos is something pretty new. London-based Marsh & Parsons teamed up with Australian data video specialists, DataCreative, and used video to highlight the reasons why the sellers should list with them and establish a competitive edge before they even appraised the property.…
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Elite Agent
Focus on real-time, transparent social engagement: Jason Ballo
“Go live or go home” could be the online mantra for Jason Ballo from Raine & Horne Surry Hills. Having embraced the real-time and very transparent world of Facebook Live, Jason is focussed on providing an authentic way for customers to see what his team does and how they do it. 1. What is the key way your brand differentiates…
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Elite Agent
Match your digital strategy to your audience: Lynette Malcolm
Truly understanding your customers so you can deliver relevant and timely information is key to winning in the online space. Lynette Malcolm from Chadwick Real Estate, Upper North Shore shares what they are doing to differentiate their business through a refined digital communication strategy. 1. What is the key way your brand differentiates itself using digital platforms? We differentiate ourselves…
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CASE STUDIES
Become the go-to agent with sophisticated content marketing: Gia Le
Using technology to establish and nurture a niche customer base and build your online profile is essential. Providing entertaining and engaging content for your customers, beyond property is a digital marketing strategy which is working really well for Gia Le from Acton Real Estate Dalkeith. 1. What is the key way your brand differentiates itself using digital platforms? My brand…
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Elite Agent
7 Tips for ‘Smart Hiring’
You understand and know your pipeline when it comes to listing, selling and renting, right? But do you understand what your HR pipeline is? If you are thinking about recruiting another member of staff, don’t wait until it’s urgent – think ahead while you have time, says experienced recruiter from Real+ Alison McGavin. Last week, a client and I achieved…
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Elite Agent
Living the Dream: Christine Henderson
Two years ago Christine Henderson gave up a job in executive management to switch to real estate and is now a property consultant at Hodges Mentone. A lifelong resident of beautiful Bayside, Melbourne, she has high ambitions, takes the trouble to write handwritten notes to clients – and somehow finds time to be a single mum too. How did you…
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Elite Agent
Lead from The Top
Investing in training for all staff is vital – starting from the top. Alison McGavin explains how principals need to show the way in their personal and professional development to inspire growth in their team. Iwon’t be the first person you have heard bang on about how your staff are your most valuable asset, and I certainly won’t be the…
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Transform
Transform PM Ep 11B: Rental Research, Richard Bray
Coach Richard Bray To read more about REA’s key findings on marketing to tenants, read about their LandLord Research Report by clicking here. Coaching Transcript: Missed Part 1 of Richard’s Coaching Session? Click here to watch. This long winding, road is symbolising the rent journey. This is the process and how long it takes for when tenants first think, “All right I’m going…
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