In a real estate landscape where new developments are often hampered by slow sales cycles and outdated marketing techniques, Arcanite Group is stepping in with cutting-edge solutions designed to accelerate sales and improve efficiency for developers and agents alike.
At the helm of this transformation is William D. Lin, COO and Co-Founder of Arcanite, whose vision is clear: streamline the sales process for new developments through technology-driven solutions.
“Australia is already facing a housing shortage, and rising construction costs, fragmented land availability, and inefficiencies in selling new projects only make things worse,” says William.
“Many developers don’t make much profit on new projects because they take too long to sell, and that’s where we come in – to help accelerate sales and reduce their risk.”
Arcanite functions as a sales operating platform dedicated to new development sales, bridging the gap between developers and specialist project marketers who focus solely on selling off-the-plan properties.
Unlike traditional agents who handle both resale properties and rentals, project marketers work exclusively on large-scale developments, sometimes managing sales for hundreds of units at once.
“Developers don’t sell projects themselves anymore – it’s too slow,” William explains. “Instead, they leverage a network of professional agents, and that’s where Arcanite steps in, creating a network effect to connect the right agents with the right projects and accelerate the entire process.”
By digitising and centralising the sales process, Arcanite makes it easier for developers to manage inventory, track agent performance, and distribute listings efficiently across multiple agencies. This technology-driven approach allows for significantly faster sales cycles compared to traditional methods.
Virtual reality: seeing is believing
One of Arcanite’s standout innovations is its use of virtual reality (VR) and 3D visualisation to help potential buyers experience properties that haven’t even been built yet.
“If you go on realestate.com.au or Domain, you’ll see virtual tours for existing properties, but off-the-plan buyers don’t have that luxury because the building doesn’t exist yet,” says William.
“We use 3D technology to create lifelike virtual representations of every single unit in a development.”
Rather than relying on generic display suites, (which often don’t reflect the actual units being sold), Arcanite renders every individual unit in a building, allowing buyers to explore their specific apartment, including the exact views and layout. “
A developer might build a million-dollar display suite, but that doesn’t help a buyer see what their exact unit will look like. We solve that problem,” says William.
This hyper-realistic visualisation is not just for show – it significantly boosts buyer confidence and speeds up decision-making, ultimately driving faster sales.
AI-powered insights for smarter selling
Arcanite is also integrating artificial intelligence (AI) to further optimise sales performance.
“Our AI doesn’t just generate automated emails and social media posts for agents,” William notes. “It also provides predictive pricing models, forecasting market trends based on population growth, income levels, rental demand, and past sales data.”
This gives agents deeper market insights and allows them to make data-backed recommendations to buyers, giving them a competitive edge in negotiations.
“If an agent is selling in a suburb they’re not familiar with, our AI provides instant access to relevant data, making them more knowledgeable and effective.
“We’re tackling the industry’s biggest challenges from three angles: platforming, VR, and AI,” says William.
“Most companies focus on just one of these areas, but we’ve built expertise in all three – and deliver these solutions for the price of one. That’s why our customers see such significant improvements in their sales speed and efficiency.”
A global vision
Although Arcanite is based in Sydney, the company has already expanded internationally, with its biggest client now based in the UK.
“Australia is a relatively small market for new developments, so we always had global ambitions,” says William.
“We’ve now got customers in the UK, and we’re eyeing markets in Malaysia, Vietnam, and beyond.”With plans to further expand Arcanite’s reach, William acknowledges the role of industry partners like Reach.
“They’ve been great in building our community and connections, and as we prepare to enter the US market, their involvement will be instrumental.”
https://vr.arcnet.com.au/tour/7f513c0600a90434
