Movers and Shakers

Angela Avgerinos returns to Laing+Simmons as head of network performance

Experienced real estate professional Angela Avgerinos is headed back to Laing+Simmons as the new head of network performance, as the group looks to continue to evolve its “fluid structure”.

Ms Avgerinos brings more than 20 years of industry experience to Laing+Simmons, after previously spending a five-year stint in sales with the Laing+Simmons St George office.

Her focus in the new role will be centred around collaboration and meeting with all the offices in the Laing+Simmons network to understand the specific performance needs of the principals and their teams.

“To add the greatest value and serve to extend the performance of each team, we need to devise collaborative strategies to agree the best path forward,” Ms Avgerinos said.

“These strategies cover specific ways to untap areas of potential while leveraging existing strengths. 

“But each team is different, so a bespoke approach is essential.”

She said her focus would also be on understanding where the business wants to be, what’s in place to achieve those plans, identifying any shortcomings or areas in need of improvement, then implementing a strategy tailored to an agreed definition of success.

“The Laing+Simmons structure creates a unique environment in which there’s a natural alignment of values and motivations between individuals, business owners and the corporate team,” she said.

“With this strong foundation in place and a re-imagined structure to take the brand through its next phase of growth, it’s an exciting time for me to return to the network.

As part of the new structure, Jacqui Barnes takes on the newly-created role of head of people and growth, an acknowledgement of the alignment between the growth of the people, teams and offices within the network, and the attraction of new offices to the Laing+Simmons family.

Laing+Simmons Chief Executive Officer, Leanne Pilkington, said the group always took a proactive approach to new appointments.

“We never consider a new appointment in the context of simply filling a role. It’s important to constantly interrogate the case behind the position,” Ms Pilkington said.

“What does our network need from the corporate team? 

“What essential skills and expertise will ensure we meet these needs?”

Ms Pilkington said that allowed them to understand the structure and adapt to achieve the level of support they needed to deliver. 

“Then we can appoint the best people in the right spots and get to work,” she said.

“The outcome is a fluid structure that consistently adapts to changing circumstances, responds to evolving needs, and proactively plans for the needs of our network, from individual team members to office principals and the ownership group.

“The alignment we have in our organisation on account of our ownership structure is our major point of difference, and leveraging this point of difference is a major advantage in attracting new people and new offices to Laing+Simmons.”

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Rowan Crosby

Rowan Crosby is a senior journalist at Elite Agent specialising in finance and real estate.