Leading real estate agency CRM platform, Rex Software, has announced details of its latest innovation using advanced AI to aid real estate agents, streamline administrative tasks and unlock nurturing and prospecting systems to maximise sales potential.
The new features are a result of findings from the businesses’ Artificial Intelligence Advisory Board, which provided invaluable insights into the relationship between real estate agents and AI.
Key findings were that data quality suffers when administrative tasks fall behind, prospecting fails due to a lack of clarity for agents knowing who to call and when, overworked hot leads, the need for clear actions and wanting talking points to create warmer, faster conversations.
Rex AI has been developed to operate at the heart of the Rex CRM within a unique ecosystem comprising four distinct roles: AI Admin, AI Prospecting, AI Manage, and AI Nurture.
AI Admin focuses on data entry and processing, automating tasks through voice or text input, data capture and task execution.
AI Prospecting identifies opportunities by surfacing who to talk to, why you need to speak to them and what to say, providing an intelligent sales tool for mastering outbound workflows.
AI Nurture automates high-volume, low-stakes follow-ups, warming cold leads and feeding your prospecting pipeline.
AI Manage provides expert performance and oversight through its visibility, coaching and forecasting engine.
Tom Ainsworth, Chief Revenue Officer at Rex Software, said: “AI won’t replace agents, but those who leverage AI will replace those who don’t. Rex brings the power of AI directly into the CRM our customers use daily, speeding workflows, unlocking insights, and turning their database into an active growth engine.
“Rex AI elevates an agent’s workflow and productivity, leading them to unlock their database and tap into it like never before.”
AI Admin is available now as a beta product, with AI Prospecting launching in the coming weeks. AI Manage and AI Nurture will be available later in 2026. For more information on Rex AI, please visit www.rexsoftware.com
About Rex Software:
Rex Software provides flexible, user-friendly software solutions for real estate agents across Australia, New Zealand and the United Kingdom. Their easy-to-use CRM helps to secure more property listings while enhancing customer relationships and driving peak performance in the office or on the go. With unmatched support, customisable features, and the most comprehensive mobile CRM on the market, Rex Software empowers real estate agents and agencies to streamline operations and accelerate growth.