One of Queensland’s largest independent agencies has rebranded after nearly two decades, with All Properties Group becoming Avenue Property.
Director and principal of the Gold Coast office, Nathan Simon, said the change was driven by practical challenges that emerged when the agency expanded to the Gold Coast 18 months ago.
“We had to introduce All Properties Group Gold Coast and have different colours and a logo style down here, and there was this disconnection,” Nathan said.
“You couldn’t drive from Brisbane to the Gold Coast and see the same company.”
Rather than continue with separate regional identities, the leadership team opted for a complete overhaul.
The new Avenue Property brand introduces a refined visual identity, adding deep purple alongside the company’s signature orange.
“We’ve kept the loud orange to make sure our brand pops everywhere we’re seen,” Nathan said.
“It still plays homage to the original nineteen years we spent as All Properties Group.”
Nathan said the rebrand also reflects shifting expectations among agents about how agencies present themselves.
“There’s a shift in a lot of real estate agents’ expectations on the brand’s style and imagery and the way that things are represented in the market,” he said.
“This move to chic, bougie-style styling – that was one of the main reasons we wanted to make sure this company has the room to grow and build across multiple markets.”
The agency operates two offices – Browns Plains and Gold Coast.
Nathan leads the Gold Coast operation alongside business partner Chris Gilmore, while the Browns Plains office continues under Chris and principal John Stilinos, who also serves as the group’s sales manager.
Nathan said that no personnel changes accompanied the rebrand.
“We want the public to know that we’re the same people. There’s been no changes of faces, no changes of directors, no changes of anything – just a shift in quality.”
John said the rebrand was designed with growth in mind.
“Our growth plans are to land on 1,000 settlements per year, to have a good bunch of people working in and around us that love what they do, that are passionate about what they do,” John said.
“Not necessarily to grow interstate or expand other offices.
“Just to provide an environment where agents can be very successful.”