eRealty has appointed Paul Tyrrell as its new Chief Executive Officer, taking over leadership of the Melbourne-based property media and technology company from founder Troy Rushton.
Paul Tyrrell joins eRealty after most recently serving with View Media Group and its View.com.au platform, where he held senior executive responsibilities across commercial strategy, partnerships and platform growth.
Paul’s career has centred on scaling digital property businesses, building advertiser and agency relationships, and developing media products that connect audiences with real estate opportunities, according to the company.
Troy Rushton has led eRealty since founding it in 2020, overseeing the build-out of a suite of connected platforms designed to streamline the property journey. These include…
- Homeowner, which helps homeowners manage and track their property’s value
- Pathway, aimed at guiding buyers through a purchase
- Realty Marketplace, for off-market transactions
- Agent Connect and Broker Connect, which support buyer’s agents and brokers respectively
- Developer Connect, linking developers, agents, brokers and buyers
- Love Livin‘, a social network built around lifestyle-led property discovery.
Troy said the appointment strengthens the company’s ability to scale its ecosystem into a unified property infrastructure.
“From day one, our focus has been to connect the disconnected parts of the property ecosystem,” Troy said.
“Paul brings the leadership depth and commercial scale experience needed to take Realty Media Group into its next phase of growth. I look forward to working closely with him as we continue building a truly integrated property network.”
Paul described the opportunity in similar terms.
“eRealty has built a genuinely differentiated ecosystem across media, marketplace, and workflow technology,” Paul said.
“I’m excited to build on that foundation and scale these platforms into a unified network that delivers measurable value to all participants in the property journey.”
For agents, the appointment signals eRealty’s intent to consolidate its various tools – from off-market discovery to buyer and broker workflows – into a single connected offering, rather than a set of standalone products.