Throughout 2026, Akkawi will donate $500 from every property sale to Newtown Neighbourhood Centre. A commitment that extends far beyond seasonal goodwill into sustained, tangible support for the community’s most vulnerable residents.
“Around Christmas, most of us focus on family, food, and being together, but not everyone in our community has a place to go home to,” Akkawi explains.
“Holidays remind me that home isn’t just a property. It’s security, dignity, and a chance to rebuild.”
The decision to partner with Newtown Neighbourhood Centre reflects a nuanced understanding of what creates lasting change.
Unlike emergency services that provide immediate relief, NNC’s approach centres on sustained support, by walking alongside people experiencing homelessness, addiction, or housing insecurity for however long it takes to establish stability.
“Stable housing changes everything,” Akkawi notes.
“It gives people a chance to rebuild their health, their future, and their relationships.”
As a not-for-profit serving Sydney’s inner western suburbs, NNC’s work encompasses the full spectrum of community need, from targeted early intervention for disadvantaged families and young people to dedicated support for seniors and boarding house residents.
Their philosophy is straightforward: everyone deserves a safe place to be and a community to belong to.
The $500-per-sale donation will directly fund outreach workers, case managers, and the kind of long-term support that rarely makes headlines but fundamentally changes lives.
“If you choose to sell with me in 2026, you’re also helping fund life-changing support for people in our community,” Akkawi says.
“Together, we can help more people experience what it’s like to wake up somewhere safe and call it home.”
The initiative reflects Adrian William’s broader commitment to the Inner West community that has defined the agency since its establishment.
Born and bred in the area, the team understands that being local means more than knowing the streets. It means investing in the people who make the neighbourhood what it is.
From raising over $31,000 for Chris O’Brien Lifehouse through their pink signboard campaign last October to supporting local businesses and community initiatives, Adrian William has consistently demonstrated that real estate success and community wellbeing are inseparable pursuits.
“Real estate gives us a platform to create real community impact,” explains Phoenix Naman, Head of Marketing at Adrian William.
“We’re expanding our community initiatives throughout 2026 because this is what being local truly means. It’s about showing up for the people who make the Inner West what it is.”
For an industry built on sales, it’s a necessary reminder that homes serve a purpose beyond market value. They’re the stable ground people need to begin again.
