The collaboration will see live, verified property listing data, including on-market, sold, and withdrawn properties, integrated directly into the iD4me platform.
For agents, that means immediate, address-level insights without switching between multiple tools.
iD4me CEO Rahul Grover said the partnership is designed to bring much-needed simplicity and transparency to an industry overwhelmed by siloed data.
“Right now the industry is fragmented,” Mr Grover said.
“Agents are jumping between systems to find contact details in one place, listings in another, and communication tools somewhere else.
“By integrating live REIP data directly into iD4me, everything sits in one platform.
“If an enquiry comes in, an agent can quickly search a street and instantly see what else is listed or has recently sold before they pick up the phone.
“It turns every callback into a more informed, more confident conversation.”
Mr Grover said iD4me’s longstanding relationship with REIP, and its commitment to industry-owned data, made the partnership a natural progression.
“We’re big supporters of REIP’s industry-first approach and the effort to ensure agents have ownership over the data they rely on,” he said.
“This new integration strengthens that; for us, compliance and data integrity are paramount.
“There’s a lot of scraping and questionable data practices out there. We’ve always believed the industry deserves better.
“Having verified, ethically sourced information flowing directly into our platform gives agents confidence that what they’re seeing is accurate, compliant and trusted.”
REIP CEO Sadhana Smiles said the partnership reinforces the industry’s push for accuracy, workflow efficiency, and customer-first service.
“One of the biggest challenges for agents and business owners is dealing with products that operate in silos,” Ms Smiles said.
“If I’m an agent sitting in a lounge room, I need absolute confidence that the information in front of me is accurate.
“I shouldn’t have to hunt through multiple systems or make assumptions.
“With iD4me plugged directly into REIP Nexus, agents get clean, real-time listing data alongside high-quality ownership information, all in one workflow.”
Ms Smiles said the alignment between the two organisations was clear from day one.
“We know iD4me invests heavily in data quality, they wash and clean their homeowner data regularly, and that gave us real confidence,” she said.
“Combine that with their national coverage and our industry-owned CMA platform, and you get a stronger, more transparent ecosystem where agents can turn up with facts, not guesswork.”
She said the partnership ultimately elevates the customer experience.
“When agents are empowered with better data, consumers make better decisions,” she said.
“This collaboration not only benefits the industry, it benefits every seller and buyer sitting across the table.”
