This strategic move reinforces Ray White’s position in luxury markets and builds on its strong reputation for exceptional customer service and industry-leading technology.
For the past 15 years, the Ray Canberra team, led by Ben Faulks and Scott Jackson, has established an enviable reputation for customer service, employee performance, and the utilisation of cutting-edge technology.
Backed by Australia’s leading real estate family, Ray White, the team is now poised to extend its presence in Canberra’s prestige markets.
The new Manuka office, designed by one of Canberra’s leading interior design firms, Capezio and Copeland, reflects the group’s prominent position in luxury markets across the country.
Ray White markets 2.4 times more luxury properties over $5 million than any other group across Australia and New Zealand.
The new office will build upon the momentum established by Ray White Canberra, which sees the team currently sell one in nine homes across the capital.
Ben Faulks, Chairman of Ray White Canberra, said: “This was a natural progression in our continuing march towards market leadership. Around Australia and New Zealand, Ray White is the luxury brand of choice, so it is a natural part of our evolution to bring that service offering to Canberra’s core prestige markets.”
Mr Faulks also noted the renewed momentum in the Canberra market, driven by recent interest rate cuts and changes to the First Home Buyer Grant. He anticipates these changes will soon benefit homeowners in the upper market, particularly in Canberra’s inner south.
Ray White aims to introduce fresh thinking, industry-leading technology, and a client-centric approach to what has traditionally been a very conventional market, often dominated by long-standing real estate operators.
Dan White, Managing Director of Ray White, said the group has been leading the luxury property market for decades in sales volume, in value and in results.
“We haven’t always told that story as loudly as others but the luxury property segment is so important to our group,” he said.
“Luxury property isn’t just a market segment for Ray White, it’s a legacy of leadership and expertise that defines our group’s dominance in prestige real estate. Our prestige clients represent the pinnacle of the market where Ray White has quietly been the market leader, and now it’s about celebrating and showcasing that leadership position more prominently.
“We have some of the best prestige agents in the country with us and I am no doubt the Manuka team will rise to the same high standard of excellence in marketing, care and attention to detail.
“When you’re dealing with luxury properties and high net worth clients, you’re not just selling a house, our agents become trusted advisors. Understanding family legacies, and providing discretion and strategic counsel is a high prized commodity. These are not just real estate transactions.”
