Signing on until at least 2027, Harcourts will support both the men’s and women’s programs in a show of their commitment to the whole club.
Melbourne Chief Executive Officer Paul Guerra expressed his pleasure at welcoming Harcourts to the Demons.
“We are excited to bring a dynamic, fast-growing business into our family, and Harcourts is an ideal partner that shares our dedication to community, integrity, and innovation,” Guerra said.
“Both of our elite teams will be well supported with Harcourts backing the Demons. As our AFLW team begin their finals campaign, our men’s program are kicking off their pre-season and preparing for 2026.
“We are looking forward to seeing what our two organisations can achieve together, as we build our relationship into the future.”
Harcourts Victoria Chief Executive Officer Adam Fiteni said he was equally as pleased to partner with the Demons.
“Partnering with the world’s oldest sporting organisation is something we’re genuinely thrilled about,” Fiteni said.
“Beyond the obvious brand alignment opportunities, we see real potential to collaborate on community programs and initiatives that benefit Melbourne supporters and the broader Victorian community.”
Harcourts are leaders in Australian real estate – the fastest growing real estate brand across the country – forging national standards and delivering best practice in property services. They offer a full range of specialist real estate services, including residential, commercial, rural and regional, and property management. Through the Harcourts Foundation, the company has raised over $10 million for approximately 1,500 charities.
