The property platform has entered Australia’s peak selling season with strong momentum, achieving a record-breaking 44.2 million total visits¹ in September across its platforms, including domain.com.au, allhomes.com.au, and commercialrealestate.com.au.
Domain President Jason Pellegrino said the company’s underdog status should concern competitors as more consumers and agents choose its property platforms.
“We are about bringing more eyeballs to listings, whether that is residential or commercial, so agents can have confidence when they use us, they will get results,” Mr Pellegrino said.
The growth comes despite challenging market conditions, with residential listing views growing 12% year-on-year² in a market with comparable listing volumes down.
“When a vendor lists with Domain, they are getting a lot more attention than a year ago,” Mr Pellegrino said.
Domain’s commercial real estate platform has particularly benefited from additional investment, achieving a record unique audience of 1.3 million³, representing a 24.6% increase year-on-year⁴.
This marks the platform’s fastest-growing spring ever, significantly outpacing its nearest competitor, whose numbers declined during the same period.
The impressive growth follows Domain’s recent acquisition by global real estate giant CoStar Group, a move that appears to be quickly reshaping the competitive landscape of Australia’s real estate market.
Mr Pellegrino said the company was taking a strategic approach to growth.
“We have been deliberate in signalling to the market that we are investing heavily in our platforms, improving the user experience and growing the audience,” he said.
September also marked a record for Domain’s residential platforms, which achieved a combined unique audience of 7.4 million across domain.com.au and allhomes.com.au.
This achievement is particularly notable as it represents the first month that Domain no longer received audience attribution from Nine masthead property pages.
The company’s growth strategy appears to be yielding results despite being in the early stages of implementation.
Domain’s focus on enhancing user experience and expanding its audience reach has positioned it as a formidable competitor in Australia’s property marketplace.
Industry analysts suggest that Domain’s aggressive growth strategy, backed by CoStar Group’s resources, could significantly alter the competitive dynamics in Australia’s real estate technology sector.
“We have a long road ahead to radically transform how Australians experience property. However in less than a month, we have set a clear baseline and have proven through our recent independence that we’re not just here to stay, we’re here to deliver on our ambition,” Mr Pellegrino said.
¹ Ipsos iris Online Audience Measurement Service, December 2023 to September 2025, Age 14+, PC/laptop/smartphone/tablet, Text only, *Domain group pre-September 2025 and from Sept 2025 CoStar Group Australia (includes Brand Groups Domain, Allhomes, Commercial Real Estate), Visits
² Internal Domain data, Sale + Rent listing views. (July-Sept 24 vs July Sept 25)
³ Ipsos iris Online Audience Measurement Service, September 2025 Audience (000S). Record is based on monthly audience data, Jan 2023 – Sept 2025. Australia, Age 14+, PC/laptop/smartphone/tablet, Brand Group, Text only, Commercialrealestate.com.au.
⁴ Ipsos iris Online Audience Measurement Service, comparing April 2025 – June 2025 average to July 2025 – September 2025 average, Australia, Age 14+, PC/laptop/smartphone/tablet, Brand Group, Text only, Commercialrealestate.com.au, realcommercial.com, Audience (000s).
