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Why Stepping Out of Your Comfort Zone Matters โ€” in Business and Beyond

Brady Marcs Buyers Advisory CEO and Founder Brady Yoshia will swap her buyers agent hat for a chef's apron to support Australians in need.

If thereโ€™s one thing Iโ€™ve learned as a business owner, itโ€™s this: growth doesnโ€™t happen in your comfort zone.

Real growth, the kind that builds resilience, leadership, and influence, happens when you step into something unfamiliar and do it anyway.

Thatโ€™s why Iโ€™ve signed up to OzHarvestโ€™s CEO Cook Offย on 29 October, where Iโ€™ll swap my Buyers Agent hat for a chefโ€™s apron to cook meals for over 100 people and raise $5,000 to support Australians in need.

Iโ€™ll be cooking in an environment that is well outside my comfort zone, but thatโ€™s exactly the point.

In real estate, like in life, itโ€™s easy to stay where things feel safe. But genuine leadership comes from being willing to evolve, to push boundaries, try new things, and model courage for others.

Whether itโ€™s leading a new initiative, navigating a shifting market, or giving back to the community, every act of stepping forward creates momentum.

I grew up in South Africa, where poverty and hunger were everywhere.

Coming to Australia, Iโ€™ve been grateful for every opportunity, but I also know hunger exists right here in our own backyard.

Thatโ€™s why OzHarvestโ€™s mission resonates deeply with me. They rescue food that would otherwise go to waste and turn it into meals for those who need it most.

โ€œThis challenge isnโ€™t just about cooking: itโ€™s about living my values. As a leader, I canโ€™t just talk about giving back. I need to do it.โ€

The same applies to how we lead and innovate in business.

The real estate industry is becoming increasingly competitive, and standing out requires more than experience.

It demands curiosity, adaptability, and innovation. Leaders who embrace new ideas, technologies, and perspectives are the ones who will thrive.

That might mean adopting AI-driven marketing and analytics to better understand client needs or developing stronger digital storytelling to connect emotionally with buyers.

It could be mentoring the next generation of agents, collaboration, or sharing your knowledge and learning.

True leadership is about thought innovation, the courage to think differently, act boldly, and stay human in a fast-paced world.

So, as I step into that kitchen, I hope to inspire others to do the same, to embrace the discomfort that comes with growth, and to lead from the front with action and authenticity.

Because sometimes, the most rewarding things happen when youโ€™re just a little uncomfortable.

๐Ÿ‘‰ You can help too: every $1 donated provides two meals for someone in need.

Please click here to donate and make a difference to those in need!

Together, we can make a real impact โ€” one meal, one step outside our comfort zone at a time.

Brady Yoshia

CEO and Founder Brady Marcs Buyers Advisory

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