This powerful union marks a new era for real estate in Gladstone, built on shared values, local pride, and a commitment to delivering even greater outcomes for the community.
Ray White Gladstone is the longest-serving agency in the region, established over four decades ago by Andrew’s father and uncle, as the first Ray White franchise not owned by the White family.
Known for its legacy of trust and strong customer service, the agency has been a pillar of the local market through every market cycle.
“This merger is about being better, together,” Andrew Allen, principal of Ray White Gladstone said.
“Both teams have built reputations around being locally owned and operated, and genuinely part of the Gladstone community. We’ve always shared the same core values and goals, this just makes it official.”
LOCATIONS estate agents, launched 12 years ago by Gladstone local and respected real estate industry leader Alicia Williams, has earned a reputation as one of the most innovative and customer-focused agencies in Central Queensland.
Under Alicia’s leadership, the agency became a household name, and she played an important role at a state level as the REIQ’s former Zone Chair for Gladstone.
“This merger is a proud moment,” Alicia Williams said.
“It’s the right time, the right people, and the right move for our team and our clients. Ray White Gladstone has always operated with integrity and excellence, and I’m confident this next chapter will take the standard of real estate service in Gladstone to a new level.”
“After 12 years of running my own agency, stepping away from business ownership was a big decision – but I knew if it was going to be anyone, it would be Andrew and the Ray White team. We share the same values, and I know our people and clients are in incredibly capable hands,” Alicia said.
Andrew said the decision to continue under the Ray White brand was about alignment, not just legacy.
“Ray White offers the best of both worlds; strong national support and systems, but local ownership that allows us to stay true to the community we serve. Their technology, tools, and national backing are unmatched, and they give our team everything we need to do what we do best.”
“Our priority over the next few months is integration,” Andrew said. “We want to bring everyone together in the right way – unify our systems, align our culture, and lay the foundation for a strong, sustainable future.”
The merger comes at a time of exceptional strength in the Gladstone property market.
With residential vacancy rates at record lows and buyer demand exceeding supply, the region has surpassed previous pricing peaks and remains one of the most affordable lifestyle destinations on the east coast.
Gladstone offers an enviable coastal lifestyle, strong employment opportunities, and is well-connected with up to six daily Qantas flights to Brisbane.
The newly expanded Ray White Gladstone team aims to set a new benchmark for service, innovation, and professionalism in the local market.
Known for being ahead of the game in tech, marketing, and market insight, the combined business now represents a depth of experience and capability not seen before in the region.
“This merger represents everything we value at Ray White, strong local leadership, a deep connection to the community, and a commitment to being best in market,” Jason Andrew, CEO of Ray White Queensland said.
“Andrew and Alicia are both highly respected professionals, and bringing together two of Gladstone’s most successful teams under one banner is an exciting step forward. We’re proud to support this new chapter and confident it will deliver outstanding outcomes for the Gladstone community.”
