One of Northern Sydney’s most active and respected independent agencies, Frankada Property Group, has joined forces with leading Australasian property group Raine & Horne.
Yiran Zeng, Principal of the newly launched Raine & Horne Ryde and a proud local, said the move to join the 142-year-old real estate super brand was motivated by a desire to streamline branding, marketing, and lead generation as the business enters its next phase of growth.
“By joining Raine & Horne, we tap into a trusted, century-old name that gives us instant credibility and helps us scale faster with the support of industry-first marketing tools, proven systems, and broader exposure,” Ms Zeng said.
“The refreshed brand design and marketing tools were another big drawcard. It’s modern and really eye-catching.”
The new Raine & Horne Ryde office launches with a team of 10 staff, including six sales agents and a growing property management division. The office will service Ryde and surrounding suburbs, including Meadowbank, West Ryde and Putney.
Ms Zeng brings a wealth of academic expertise to the business, holding a Master’s in Property Studies from the University of Queensland and a Bachelor of Commerce (Accounting) from the University of Sydney.
“My academic background helps me evaluate market trends, conduct feasibility assessments for clients, and provide clear, data-driven adviceโespecially useful for developers and renovators,” Ms Zeng said.
“First and foremost, I genuinely like the area. I’m the kind of agent who sells best when I believe in what I’m sellingโand I truly believe in Ryde.”
The Ryde area continues to see strong buyer demand, particularly among young professionals and families, with open home attendances up by as much as 30% since the start of the year.
Investor activity is also strong, with some apartments delivering gross rental yields above 5%, according to Ms Zeng.
“There’s more energy in the market now than earlier in the year. Buyer demand is growing, and additional interest rate cuts could further stimulate activity,” she said.
Raine & Horne Ryde will also actively grow its property management services, leveraging the group’s systems and support to expand its rent roll across the district.
“Our property management team is experienced in both residential and commercial, and we’re looking to grow our rent roll significantly with the backing of Raine & Horne,” Ms Zeng added.
Raine & Horne Executive Chairman, Angus Raine, welcomed the new office to the network.
“I am thrilled to welcome Yiran and her team to our network,” Mr Raine said.
“I look forward to seeing both the Raine & Horne Ryde team, as well as the Ryde community, benefit from our suite of cutting-edge technology such as our AI-powered social media marketing platform, Amplify.”