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1 in 4 Aussie households plan to invest in property – despite broader caution

New research from Agile Market Intelligenceโ€™s Consumer Pulse survey reveals that property remains the top investment choice for Australian households, even as overall appetite for investing remains subdued.

According to the latest findings, 25% of households intend to invest in real estate over the next 12 months – more than any other asset class. In contrast, 59% of households report no plans to invest in any area, reflecting cautious financial sentiment amid ongoing cost-of-living pressures.

“Australians have always had a deep affinity for property โ€” itโ€™s seen as both a financial asset and a symbol of security,” said Michael Johnson, Director at Agile Market Intelligence.

โ€œEven when broader investment appetite is low, real estate remains the one constant in the national mindset.โ€

While real estate leads the field, financial assets such as shares, ETFs and bonds attract interest from just 17% of households, with less than 5% planning to invest in self-managed super funds (SMSFs), business ownership, or other categories.

The data shows little change in sentiment since March, with most households continuing to prioritise financial stability over portfolio growth.

โ€œWith household budgets under pressure from rising living costs, itโ€™s no surprise many Australians are pausing investment plans,โ€ Mr Johnson said.

This pullback is particularly evident among older Australians: 79% of respondents aged 55 and over say they donโ€™t plan to invest at all, and just 10% intend to invest in property.

Younger Australians and men driving activity

In contrast, younger Australians are leading the charge. Among those aged 18โ€“34, 40% say they plan to invest in property โ€” the highest of any age group.

Theyโ€™re also more active in financial markets, with 24% indicating interest in equities or managed funds.

A gender divide is also evident. 28% of men plan to invest in property, compared to 23% of women

Meanwhile, 66% of women say they donโ€™t plan to invest in any asset class, versus 51% of men.

โ€œWeโ€™re seeing a clear divide,โ€ said Mr Johnson.

โ€œYounger Australians and men are driving most of the activity. But the high share of women and older Australians not investing signals a need for more inclusive financial engagement.โ€

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Catherine Nikas-Boulos

Catherine Nikas-Boulos is the Digital Editor at Elite Agent and has spent the last 20 years covering (and coveting) real estate around the country.